Proliferation

Oct 12
0

Inside an Ad Agency: Graphic Design

By | Design | No Comments

Advertising agencies have a lot of different jobs and positions within them. From marketing teams to printing, there are a fair amount of positions that all work together to complete the one goal- advertising your brand. One position that is super important in an ad agency is the graphic designers.

Graphic designers create all the visual content using online software. They assemble images, typography, motion graphics, website layouts and more. Their jobs include a lot of hard work, but it is often times the graphic designer’s work that is first seen by people. This means the graphic designers have the responsibility of creating content that will be memorable and encourage viewers to learn more about the company.

Specifically, in an advertising agency, these first impressions graphic designers create are crucial. They can literally make or break a sell and even more they can make or break the company as a whole. Advertisements for products or services are most successful when the graphics grab your attention and leave a mark in your mind. This will leave you thinking about the product or service for days or even weeks. This is ultimately the goal of an advertising agency. They want the product or service they are trying to sell to be stuck in your mind until you finally invest in it.

Combing graphic design and advertising agencies is an interesting concept. An example of a successful graphic design team advertising is McDonald’s. Almost anywhere you are in the world, people will recognize the golden arches of the loved restaurant. The designers created a logo that successfully stuck in consumers minds to the extent that throughout the world people recognize it and associate the golden arches with a cheeseburger and fries.

Graphic designers at advertising agencies have the responsibility of creating more than just memorable logos though. They have to create visually appealing websites, create motion graphics that draw viewers in, and design ads and images that successfully promote the product in a good light. Graphic designers don’t always get enough credit for the amount of influence they have within the advertising agencies. In fact, a lot of people aren’t aware that these agencies hiring on graphic designers. They are a huge part of any kind of marketing, especially in today’s world where we have the internet.

Overall, graphic designers have a huge role in the success of advertising agencies. They are responsible for creating anything customers and viewers see- websites, motion graphics, images, ads, pictures, everything! Successful graphic designers can make or break a company as a whole and are crucial to advertising agencies’ success.

SOURCES:

http://www.dotugo.com/blog/87-advertising/247-importance-of-a-good-design-in-advertising.html

https://www.lifewire.com/working-in-advertising-as-graphic-designer-1697451

Oct 11
0

Inside an Ad Agency: Task Management

By | advertising, marketing, marketing agencies | No Comments

Just like in any other company, one of the most important things in an advertising agency is task management. In order for your team to accomplish anything effectively and in a timely manner, you need to understand how to manage your team and projects. Whether this means you have a task management software or another way to track the things that are getting done, upcoming projects, and project assignments, you need to have a system.

Software

The challenge that advertising agencies face is keeping everything organized when they have so many different clients with their individual needs and projects. If this is left up to one person and a planner, you’re bound to get lost. The beautiful thing about the digital age is that it increases our effectivity in organization with a myriad of online task management platforms. However, every company has different needs, so it’s important for you to do the research into each system before committing.

Top 5 Project Management Programs in 2018

  1. Wrike
  2. Monday.com
  3. Asana
  4. Basecamp
  5. Trello

Each of these programs are amazing, but they all have different features, so you will have to figure out what your needs are, then begin researching. You can learn more about these and other project management software solutions and how they compare on FinancesOnline.

Project Manager

When it comes to having several projects you’re working on, you may need to consider hiring a project manager to oversee and keep your current and upcoming projects organized. This person should be in charge of organizing your management software and training your team on how to use the system to keep projects clear and up to date.

Scheduling Ahead

The great benefit that comes with management software is that it allows you to schedule projects in advance, and that’s very important for advertising agencies. Scheduling ahead allows you and your company to work ahead and stay on top of tasks. This also allows for space when it comes to those unexpected meetings, projects, and even emergencies.

Clear Communication

You can invest all the money you have into project management software and still fail as a company if you don’t have clear communication. This is probably one of the most essential skills advertising agencies should have. You will need to take this into account when picking your task management software because some programs are more effective than others with communication. Either way, communicating with your team about workflow expectations and upcoming projects is still a part of task management no matter the software being used.

Whether you’re starting an advertising agency, or working to organize your in-house advertising, you will need to research software solutions and begin organizing a team. Work to schedule ahead and communicate clearly with your team. The whole point of task management being enforced is so that teams can work more efficiently as a whole so that advertising agencies can succeed.

Oct 10
0

The Different SEO Strategies

By | Uncategorized | No Comments

SEO companies are constantly researching new ways to improve their content. From videos to blogs, this content has to be well researched, flawlessly executed, and optimized if SEO companies want to make sure that it’s ranking is high enough to appease their clients and reach their target audience.

So, how do SEO companies keep their clients relevant in this competitive industry? What is the best SEO strategy out there? Well, there isn’t just one strategy. Success comes from using a variety of different strategies to keep your content fresh, effective, and relevant. If companies want to stay on top of the competition, they have to make sure that their strategy has a mix of different methods and techniques that complement each other to create powerful content.

Keep Your Audience Engaged

In SEO terms, engagement refers to the ability of a certain page to hold a user’s attention. According to Wordstream, Google is found to reward companies that are able to keep users on their sites for extended periods of time. This is because high bounce rates can negatively affect a certain site ranking on Google. A high bounce rate refers to how many times a site is visited for a short period of time before the user leaves the site.

This makes sense because sites with high bounce rates may not be viewed as useful as sites that have longer visit times. In the end, sites that are able to hold a user’s attention are deemed more helpful than those who can’t, leading them to be ranked higher on search engines. So one strategy you could focus on is creating engaging content on landing pages, blogs, and etc. in order to keep your bounce rate lower.

Make Your Posts Easier to Read

Successful SEO companies are also most likely using formatting to influence their SEO rankings. As mentioned in the above paragraph, you want more engagement to boost your SEO and nothing helps keep your audience engaged more than easy-to-read content. Things like shorter paragraphs, shorter sentences, sub-headers and bullet points are all efficient tactics when it comes to creating solid, yet easy to understand content.

People nowadays want the information to stick out for them, and things like subheading make it possible for an audience to be able to find the information they’re looking for. If you don’t implement tactics to make your content more user-friendly, you’ll see your audience dwindle and look for other, more effective sources for their information⎯ there’s nothing worse than feeding your competition your clients.

Use Images in Your Content

Along with easy to read content, people also love visuals. If you include high-quality pictures in your content, you’re more likely to keep your audience engaged. Not only are pictures good for engagement, but they also help break up your written pieces into sections. Images provide your audience with visual examples of what you’re talking about and help them stay engaged thanks to their increased understanding of the content.

SEO companies need to be able to use various SEO techniques to create high-quality, ranking content for their clients, and it takes more than one method to make this happen. If you need help coming up with a solid set of SEO strategies for your company, contact us today and see how we can take your SEO game to the next level.

Oct 09
0

How to Choose the Best Keywords

By | Google, SEO | No Comments

When it comes to optimizing content, SEO companies do extensive research to find the best ways to make sure that their content gets clients onto the front page of Google. However, some SEO companies also tend to find a batch of keywords that may work one month and stick to it without realizing that people may be changing the way that they search for goods and services on the internet. To stay on top of the SEO game, companies have to constantly make changes to their SEO strategy to keep their clients relevant.

Luckily, top SEO companies like Fusion 360 have the expertise in SEO to ensure that clients don’t lose their spot on the first page of Google. Here are some of the best ways to choose the right keywords for SEO optimization.

Do Some Research

Depending on your client, you’ll have to do research based on what each client’s consumer base is searching when trying to find a specific product or service. At first, just come up with root ideas about what kinds of keywords or phrases a client’s consumer base may be using. You don’t need to go super in depth at this point, just come up with broad categories of both head and long-tail keywords you think may be the most searched.

After you’ve come up with your list of broad keywords and phrases, you should use a topic and keywords generator tool such as SEMRush to determine how effective these keywords are. Platforms like this will give you in depth statistics on how well each keyword is performing and how many searches they get per month.

Narrow Your List Down

Once you’ve used a keyword generator tool to determine how well your choices do as far as searches, you’re going to want to narrow down your list. To do this, eliminate the weakest keywords and only focus on keeping the keywords that are going to give you the best results. There are four ways to determine what a string keyword looks like:

Relevance: You need to determine if the keywords you’re using is relevant to the client’s brand. Even if the keyword has high traffic, you want to make sure that it is bringing your client the right audience base.

Competition: When a keyword has a high ranking, it’s bound to have a high level of competition as well. The higher the competition on a keyword, the harder it’s going to be to rank for that specific keyword. In order to make sure your keyword ranks as effectively as possible, you need to find a balance.

Volume: The search volume of a keyword refers to the amount of times a specific keyword has been searched for. Volume gives SEO companies a pretty good idea of how much traffic they can expect from that keyword, although it’s worth mentioning that volume fluctuates over time.

Current Rankings: Building early momentum is a great way to get ahead of the competition when it comes to keywords. If you rank for any of these terms, take advantage.

When it comes to picking the best keywords, SEO companies have to do the proper research to make sure they’re using keywords that will yield major results. If you need help with your current SEO strategy, contact us here at Fusion 360. We love what we do, and we can assure you that we’re one of the best advertising agencies in the industry.

Oct 08
0

Where to Begin: Creating Your Website

By | Uncategorized | No Comments

So you have decided to start your own website, but you maybe aren’t so sure where to even start. Are you capable of creating it on your own or have you spent hours googling “best advertising agencies near me” looking for help? This actually can be a very beneficial thing to do. However, we are going to talk about the three main tips to begin creating your website so if you choose to, you can do it on your own.

Get You Hands on a Domain Name

The first thing you will want to do when creating your website is to claim a domain name. Hopefully, your company name hasn’t been taken yet. However, if it has you can easily add a single word like “the” or “company” at the end of your name and it can still work as a domain. You’ll want to claim the domain name as soon as possible so that no one else can take it. Some of the best advertising agencies around are available to help you come up with a domain that is available and marketable. You want your domain to be one that is easy for people to remember and to use.

Outline Your Website

The next thing you will want to do when creating a website is to actually create the physical website. There are hundreds of different platforms you can create your website through. If you plan to create it all by yourself you will want to research and see which platform will be best for you and your company. If you want assistance in creating your website you can look up “best advertising agencies near me” and hire them to help you out with this. These advertising agencies are experts in this field. They can combine pleasing visual ideas along with convenient marketing tips.

Design Your Website

Next thing to do is to design your content. This can be an intimidating step, especially if you don’t have a lot of experience with graphic design. The good thing about this is that there really are no limits when it comes to designing your content. You can decide what you want it to look like and what kind of content you want to include. Again, if you decide to search for the best advertising agencies and invest in their services they can help you. They can help you decide what themes you should use for your site and how to set up your site as a whole. Hiring people to help with this step can make it a lot less stressful and help you create the website you have dreamed of.

Overall, creating your own new website can be a super fun and maybe even intimidating experience. Hiring one of the best advertising agencies near you is a great way to help you not be so intimidated. They can help you come up with unique ideas to implement into your website that will help you stand out against other website and companies. Now that you know the basics of creating a website, the sky is the limit!

Sources:

https://fitsmallbusiness.com/small-business-website/

Oct 07
0

Where to Begin: Making a Video

By | Uncategorized | No Comments

Creating a video can be a pretty daunting task, especially if you don’t know how to start. It can get overwhelming trying to find the perfect tutorials online, and soon, you may find yourself shutting down. However, while creating a spectacular video may seem impossible, those who work in the best advertising agencies have figured out a way to get through these mental roadblocks.

Here are some of the steps that the best advertising agencies in the nation follow to achieve excellence when it comes to their videos.

Get Your Script Written

The first thing that you should have ready before you even begin the filming process is your script. Without it, you’ll be completely lost when it comes to creating your project. When writing a script, make sure that you outline your main points and establish solid framework for your video. Your script should cover all of the information you need to be able to get your message across, and it should also start with a strong hook and end with a solid call to action.

The point of your video is to get the audience to act on what they saw, whether that is by them following your business or purchasing a service or product.

Determine the Location

After you’ve gotten your script written, you’re going to want to get a location for your video. The best advertising agencies always make sure that they choose a location in which they will be able to get the most out of their shots. The detail you put in your script will help determine where you’ll be shooting and what environment you should be looking out for.

Using the Right Equipment

Another important factor is to make sure you’re using the proper equipment for your video. This varies on the style of video you’re trying to achieve, for example if you’re going for a more professional feel, you’re going to want a high definition camera, a tripod, and some lighting equipment. High quality microphones are also recommended.

Capture Everything That You Need

You have to make sure you get all of the shots necessary to help your vision come to life. Following your script is the best way to ensure that you hit all of your main points and get all of the information that you need to your audience, but if you have to cut things out in the end, that is just fine—even Hollywood films have deleted scenes, right!?

Edit Your Video

After the actual shooting, you arrive at post-production, or editing. This portion helps clean everything up a bit; whether its splicing sound, cutting scenes a little shorter, adding in VFX or sound effects, post-production is part of the process for all of this. Even if it is a dinky Twitter video that is shot in one take, the best advertising agencies will still go in and edit things a bit to make sure it comes out right.

Finally, Upload Your Project

Once the project has been finished, it’s time to get it out to the public. When you feel confident that your video is ready to be viewed, you should push it out through all of your social media platforms.

If you’re looking to get the most engagement on your video, meeting with the best advertising agencies is your best bet. Contact us here at Fusion 360 if you need help pushing out your next video project.

Oct 06
0

Where to Begin: Writing a Script

By | Uncategorized | No Comments

Every great video begins with a great script. Before you start filming or animating your video project, you need to get all the ideas and details down on paper. However, what is the best way to approach writing a script?

Sometimes, writers block can get in the way of even the most talented writers in the industry, and when that happens, it’s often hard to create anything. The best way to overcome writers block is to make sure you have an outline ready before you begin writing your script. Here are how professionals in the top advertising agencies start writing their scripts.

Outline Your Goals

Every project needs solid framework. Without that initial framework, you’re going to be writing with almost zero direction and that will lead to a less than subpar script. With an outline of your goals, you’ll also ensure that you hit all of the major points you’re trying to get across to your audience. When outlining your script, make sure you answer questions such as:

  • Who is my audience?
  • What informational value will this provide?
  • Why do I want to tell this story?
  • What should my audience take away from this?

Creating a Narrative Arc

Brand videos need compelling story telling. The only way that you’re going to achieve your brands goal is if you engage with your audience; without engagement, your videos won’t help you achieve your goals. A narrative arc is the best way to build interest within your script. Good narrative can keep the audience wondering what is going to be said or happen next.

The most important thing to focus on first is the hook in your script. You want to really get the audience’s attention from the very beginning. If you leave out important information or your video is poorly written, no one will take your video seriously. To be taken seriously, you have to put in the work and grab the attention of viewers early.

Nail the Call to Action

As important as the opening is, you also need a strong closing. Top advertising agencies know that you have to be able to wrap up all of the information that you just gave your audience, and a strong call to action is sometimes the best way to do this. Ask yourself what you want your audience to do after the video. Do you want them to: sign up for your services, share the video, or subscribe to your newsletter? Then target the video to that.

In summary, you need to build a strong narrative that builds toward a strong ending. Closing isn’t about flashing your logo, it’s about getting the audience to act on what they just saw. If you’re struggling with your scripts, don’t worry, some of the top advertising agencies around have gone through exactly the same thing. You just have to make sure you create a solid framework and follow it to the “T” to create a strong, entertaining and effective video.

Scripts are written by a variety of people but when it comes to short videos used to promote a product or create a commercial, some of the top advertising agencies are behind these works of genius. If you need help with your scripts, contact us here at Fusion 360 Agency. We’re here for all of your advertising needs.

Oct 05
0

Where to Begin: Advertising

By | advertising | No Comments

The hardest part of starting anything, from a small project to trying to launch a business, is the beginning. You want to get off to a good start but rushing the beginning of a project is a sure way to rush your demise as well. It’s important to really have an idea of what you want to accomplish before creating any content—all the top advertising agencies know this.

When it comes to trying to figure out where to start with your advertising campaign, you have to ask yourself a few questions: what is the goal of this campaign? Who is the target audience? Where should I advertise? These questions are going to help you determine what your content is going to look and sound like, so here are some important tips on where to begin when it comes to advertising.

What is Your Campaign Goal?

The first thing to establish before you start creating content is what the goal of that content is. Are you trying to push a service, sell a product, or simply grow your following? This will help you gear your content toward the appropriate audience and help your team determine what the intention behind the content is. Top advertising agencies get together with their clients to discuss the end goal; If you’re serious about starting a solid campaign, you should meet with your client and make sure both parties are on the same page.

Make Sure You’re Tracking Conversion and Efficiency

You have to be able to track your progress. If you don’t, you won’t be able to see if your campaign is working or not. Top advertising agencies use programs such as AdWords to track parameters like conversion rates, click through rates, and cost per click. This is a crucial step in getting started with advertising, as it’ll help you determine what methods are working and what methods aren’t.

Determining Your Target Audience

In order for your advertisements to be successful, you have to make sure you’re targeting the right audience. Top advertising agencies really take the time to study their clients and conduct the proper research in order to pinpoint their target audience. To really run a successful campaign, try to run surveys on your client’s social platforms to get an idea of who the consumer base is. This will help you gear your content toward the audience appropriately.

Where Should You Advertise?

Where you run your advertisements depends on where most of your target audience is located. Once you’ve done some research, surveys and polls, you should analyze the data and determine where you’ll get the most traction on your posts. However, you shouldn’t just limit yourself to one platform. Top advertising agencies spread their advertisements to all sorts of social platforms in order grow a client’s database. You should always be looking to grow your audience⎯this is the best way to ensure that your advertisements are being seen as much as possible.

Getting a good start can be hard, but once you get the ball rolling, you should be able to get a good idea of how you want to run your advertisements. Top advertising agencies once started at square one just as you are, so don’t get discouraged. Go out there and make the digital advertising world a better place.

Oct 04
0

The Difference Between VSO and SEO

By | Uncategorized | No Comments

Technically VSO (voice-search optimization) is a branch of SEO (search-engine optimization) because voice searches use search engines, nevertheless, there are differences between VSO and SEO. As voice search technology improves in recognition accuracy, more and more searches are done without a screen. This means if businesses want to remain relevant, they must optimize for both typed searches and voice searches. Say hello to voice search optimization agencies!

Voice searches are phrases, complete sentences, and questions. This is probably the biggest factor that separates typed searches and voice searches.

Searches that are typed out are the most simple combinations of words like, “pretty flowers” and “cat videos.” Growing up with Google, most people understand that the way to find answers about a question is not by tapping out a complete sentence. No, getting answers from Google with a keyboard entails using KEYWORDS and ONLY keywords. Very few if’s, and’s, or but’s about it.

The way to get answers from Alexa or Google—complete sentences. “Alexa, what are the names of some pretty flowers?” and “Alexa, I want to watch cat videos,” these questions are the stuff of voice searches. What does this mean for voice search optimization agencies? This means that companies should make their written content conversational. This means that companies should research into the most common phrases people use and employ those in their blogs.

Another difference between voice searches and search engine optimization that voice search optimization agencies pay attention to is local searches. 22% of voice searches are for local businesses, and most of the searches are performed through Google. Voice search optimization agencies help companies to keep their information current, and agencies make sure companies verify their business with Google. This way when a person searches for a company’s address, hours, or phone number using their voice, they get quick, accurate information.

One last difference between search engine optimization and voice search optimization is the type of information people are looking for. On search engines, articles packed with information (keywords) and links do well. With voice searches, people are looking for concise, simple answers to complex questions. For example, if a person types in to Google, “define voice search optimization agency,” then a list of prospective agencies will come up. If a person asks, “what is a voice search optimization agency?” then Google is specifically looking for something like, “A voice search optimization agency is a company that helps businesses shape content for potential customers that are searching for related information with their voices.”

The differences between search engine optimization and voice search optimization are subtle but important. Voice search optimization means including more key phrases than key words. It means updating local information and presenting services in short, simple sentences. Search engine optimization often means providing links to information and priming articles with a certain number of keywords.

Voice search optimization agencies like Fusion 360 are adapting their strategies and customizing sites so that whichever way a potential customer searches, that customer is directed to exactly the business they need.

Oct 03
0

The Benefits of Voice Search

By | Technology | No Comments

In recent years, we’ve seen marketing methods evolve way beyond what we could have ever expected. With new technologies, the various ways that voice search engine optimization agencies can target their audiences has grown, leading to an increase in the harnessing of voice-search technology. When executed properly, voice search can be convenient, effective, and more appealing to today’s digital audience.

With so many companies competing for search engine rankings, it’s important for marketing firms to evolve in order to beat out the competition; it’s time for the rise of voice search optimization agencies. Here are some of the benefits that come with voice search optimization and why your advertising agency should take advantage of it.

The Convenience

People love anything convenient. If they don’t have to put in as much effort to do something, they’re all for it. It may sound lazy, but it’s true, and there’s no shame in that. When it comes to googling something, let’s say while driving, it’s so much more convenient for someone to simply ask their phone to “look for the nearest gas station” instead of having to pull over to the side of the road, unlock their phone, open a browser and type it into the search engine. Today, convenience equals satisfaction, and we’re all for it when it comes to online searches.

Advertising agencies may even see a spike in traction if they use the right keywords. Newly established voice search optimization agencies need to make sure they are targeting keywords and phrases that accurately represent what someone would say. If they are able to implement this important process, the result will not only help them, but also those who searching those keywords.

You’re Tapping into the Largest Audience Base

People spend most of the time on their phones today, and not as much time sitting at a desktop. When it comes google searches, the mobile audience is going to be your main source. People will get on a computer when they need to do more in depth research about a certain topic or product, but when someone is in a rush or they want to know something quickly, they’re going to resort to voice search on their phones for the fastest results.

The reason that voice search optimization agencies are so successful today is because they’re pulling in all of the traction to their client’s sites, blogs and social platforms; they’re taking advantage of this newly establishes marketing concept in order to stay ahead of their competitors.

The key to voice search optimization is to rework your content in order to make sure it encompasses this innovative way of advertising. Voice search optimization agencies are the future, and are leading the way to a more advance, sophisticated and efficient way of marketing. That’s why if you have any inquires about the process or need assistance then contact us at Fusion 360.