How to Nail Your Web Design Interview

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After sending out countless applications for website design jobs, the company of your dreams has asked you to come in for an interview. Allow yourself a brief moment of panic, and then relax. If you keep these basic principles in mind, you will be well on your way to nailing your website design interviews in Utah and beyond.

Prep Your Portfolio and Resume

Make sure your online portfolio is updated and on point. If you don’t have an online portfolio, make one. Right now. Remember that a portfolio doesn’t have to have a large amount of content. Aim for quality over quantity.

Also take time to update your resume and tailor it to the position you are interviewing for. You might emphasize different aspects of your experience depending on if you are applying for a job in Utah or one in the Big Apple. Bring several hard copies of your resume with you to your interview.

Research the Company

Surf the company’s website and familiarize yourself with their culture, style and clients. Look at work they have produced in the past. Be prepared to answer questions about the company and to ask questions about it as well.

Be on Time and Dress Appropriately

Arriving on time shows you are responsible and dependable. Even if the company has a casual environment, dress your best. Putting forth effort in your appearance shows you really care about this interview and are taking it seriously.

During the Interview

Manners matter regardless of if you are from Utah or the Windy City. During the interview, be polite and engaged. Let your personality shine through, and show you are passionate about website design. Be aware of your body language. Look your interviewer in the eye, and sit up straight. Don’t feel weird about promoting yourself. This is your chance to show why you are the best person for the job. Feel free to ask questions.

Send a Thank You Note

After the interview is over, hop on your computer and shoot off a quick thank you email. Thank the interviewer for taking the time to meet with you, express your continued interest in the position and say you are looking forward to hearing from them soon.

Should Designers Learn to Code or Should Coders Learn to Design?

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Some coders and designers might have little interest in learning a new discipline outside of the one on which they currently focus. Why should someone well trained in Adobe Illustrator worry about HTML and why would the champion of HTML worry about vector drawings in Illustrator? While it’s certainly true that coders and designers can work in tandem for things like software and Web development projects (and plenty of coders are designers and vice versa), it’s best if coders understand something about design and designers know something about code.

Why Coders Need Design Fundamentals

In plenty of situations, coders simply put together the code that brings a designer’s vision to life. Coders don’t always have the eye for design or maybe don’t feel comfortable making creative decisions. In order to break free from that mindset, it’s useful for coders to learn the fundamentals of design so that when they’re in a situation to make a creative decision, they can offer meaningful suggestions. When discussing design with those trained to design full time, a coder who understands the vernacular of design can have more productive conversations with designers, which can ultimately result in a better work product. An excellent resource for anyone interested in the fundamentals is “The Non Designer’s Design Guide” by Robin Williams.

Why Designers Need Coding Fundamentals

On the flip side of this, designers who understand coding and Web development fundamentals can have better dialogue with the code makers who bring their visions to life. Additionally, having a fuller understanding of what’s possible from a code writing perspective can widen a designer’s creative pallet. Only by understanding possibilities can a designer really reach their maximum creative potential. Graphic designers ready to step into the world of code and Web development can look to Kahn Academy’s online treasure-trove of resources to learn just about any type of code their heart desires.

Building a Website? Let’s Break It Down First

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Building a website can be pretty easy with one of those various turn-key site design companies. Trouble is, by using those you don’t get the flair you need to stand out, the customization you need to get customers exactly what they need and worst of all, you don’t get to work with us on a web development project. Instead of going with the minimum viable options, here’s what happens when you have the pros on your side. 

Site Map

It all starts here. This is the blueprint for your web development project. If it were a car, this would be the engineering diagram you need before you get started. A good site map will tell you exactly where all of your various web pages will be, how they interact, and how you can map a customer journey from the home page to product or service research to conversion.


Now that you know where everything will go, you can start building wireframes for various page types. These are sort of like the frame of a car. Your company may need a number of different templates because a blog article won’t use the same template as the home page or a page that lists a matrix of product features.

Mood Boards

As you move forward with web development, a moodboard will help you outline what the site will look like visually and even how it functions. Using our car analogy, it’s a book full of paint jobs and feature sets. A mood board might be composed of a  big mess of ideas, thoughts, colors, other websites, feelings or whatever. The idea behind a mood board is to identify what sort of mood your site should have and it’s a direct reflection of your brand identity. Do you want to have a sterile super-businessy site? Maybe something flashy and modern? The choice should be whatever best reflects your brand identity and will serve your customers well.

Design Comps

Once you have an idea of how you want to site to feel, designers will start building a vision of how your pages should look. They may send you a few ideas to pick from and often you’ll have the opportunity to provide your feedback and get your site feeling exactly how you think it should.

Content Creation

This is often done in parallel with design, but content creation includes the actual writing of the web pages, and filling the pages with various content you need, whether it’s composed of videos, infographics, or what have you. Combined with the design, your car now has a paint job and all the little accents. Isn’t web development fun?

Final Layout

Once content and design are finalized, the two will be merged together into your gorgeous new site and our web development project is complete. At this point, you can drive your new site off the lot and into the information superhighway.

Fusion 360: Masters of Web Design

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Here at Fusion 360, we do website design better than Martha Stewart does tax evasion. Here are some of the various awards and accolades we’ve won over the years for our sleek and classy Web design.

The Webby Awards – 1x Winner

One of the oldest and most prestigious awards for Internet excellence, since 1996 the annual Webby Awards have honored the best and brightest in the world of digital marketing and website design. Presented by the International Academy of Digital Arts and Sciences, the Webby Awards cover everything from social media and video content to outstanding website design.

To win such an award is considered “the Internet’s highest honor,” and Fusion 360 is proud to have been a recipient.

The Davey Awards – 3x Winner

The Davey Awards are designed for the small advertising agencies with big ideas. Offering awards for all kinds of creative content from both digital agencies and ones that work in traditional print, the Davey Awards honor those that take an exceptionally creative approach to the challenges marketing and design companies face everyday.

With three different wins for our characteristically creative, user-friendly website design, Fusion 360 stands up tall against the big ad agencies — just like how David stood up against Goliath.

The W3 Awards – 1x Winner

Presented by the Academy of Interactive and Visual Arts, the W3 Awards honor everything in creative excellence on the World Wide Web. The W3 Awards honor advertising agencies big and small — and everyone in between. With awards in marketing programs, videos, website design, mobile features and social media, the W3 Awards truly feature all of the Internet’s best content.

As a one-time winner of the W3 Award for our outstanding website design, Fusion 360 joins the ranks of the Internet’s best and brightest. When it comes to Web design, why would you go with anyone else?

Creative Excellence, Quantified

As one of Utah’s top advertising agencies, our clients don’t just trust we’ll deliver the best results — they count on it. While our current stash of awards may be nice and shiny, we’re always looking to bring home as many as we can.

For the agency of the future with the awards to back it up, count on Fusion 360 to bring you the best website design money can buy. We guarantee it.

The Facebook Metrics You Should Care Most About

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Facebook boasts just over a billion daily active users, making it a huge storehouse of potential customers that businesses can pursue. Since most businesses and digital marketing firms are on board the Facebook train by now, the next step for them is understanding some of the metrics Facebook provides — and how those metrics can be used to improve posts.

Page Views

Page views refer to how many people have visited your Facebook page. This is useful because it can show you how many people were either curious enough about your brand to look you up, or wanted to interact with more of your posts after seeing them on their news feed.


For Facebook, reach refers to how many users viewed your post. This helps digital marketing firms because you can see which posts gather the most reach, compared to which aren’t doing so well. While this information is useful, it it’s not nearly as useful as seeing how many people engaged with a particular post.


While reach refers to number of people who saw your post, impressions refer to how many times your post was seen. This is different, because the same user can see your post more than once if one of his or her friends shares the post. Impressions are a useful metric because they give you a clearer picture of how many times your message is appearing to your audience — and can be a good indicator of how shareable it is.


For digital marketing firms in particular, the keyword for social media is, of course, “social.” Engagement measures the percentage of people who interacted with your posts, either through commenting, liking, sharing, etc. This is one of the most useful metrics — because the best type of content is the kind that’s interesting enough for people to share with their friends. The beauty of Facebook is that if you’re sharing something your audience likes, they will do a lot of the legwork for you.


A major focus for all digital marketing firms is video. If you’re posting videos to your Facebook page, you’ll want to know how many people are actually watching them, right? What’s more useful, though, is seeing how long people have watched your video. Facebook will provide you with the number of times your video has been viewed for at least ten seconds. If videos consistently under perform and people begin to watch but quickly bounce, that’s a solid indicator that your videos need some improvement.

In Summary

Facebook provides these statistics for a reason, so don’t forget to make studying them a regular part of your social media strategy. Only by analyzing stats and understanding how your posts are performing can you continually improve your digital marketing game.

The Importance of a Company-Wide Style Guide

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For any company or brand maintaining consistent style, branding and visuals are absolutely essential. No matter whether you’re working at a small startup company or a multi-national corporation, having a style guide to refer to is invaluable for anyone in the website design profession. Here’s why.

Let’s say you’re working as a Web designer for a small company. As the sole designer, you come up with all the company logos, fonts, colors and other miscellaneous elements yourself. Now say the company is expanding, acquiring new big clients, and now you’re working with a team of website designers and Web development professionals. Do you want to have to personally teach each new employee that comes in the specifics of your company’s style and branding? Of course not!

Enter the company style guide. With a handy style guide that covers everything a Web designer needs to know, from fonts and hex values to logo sizes and placement, you’ve just saved yourself a hell of a lot of time and effort.

So what does a style guide for company website design typically entail? A company style guide can include information regarding brand voice, company colors, brand logo, positioning and terms of use, typography, specific icons or icon sets and much more. You can even include information on brand history & vision, social media guidelines, copywriting guidelines, design layouts, grid standards and examples, depending on your company’s needs.

A comprehensive company-wide style not only ensures everyone at your company knows what they’re doing, it also ensures that some inexperienced designer doesn’t come along and ruin all your hard work. For freelance designers, a style guide can function as a great housekeeping tool, allowing you to return to work with an old client without too much hassle.

Above all, a company-wide style guide ensures your work will stay consistent, and certifies an efficient, high-quality level of production. For website design professionals everywhere, your style guide is your instruction manual — don’t forget it!

How Colors Affect Your Website

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Colors are very curious — they can make you feel something and change your mood. As a web designer, it’s important to pick the right colors for your clients’ websites. You wouldn’t want a yellow website for a funeral home, or a black website for children. As a web developer, it’s important to know what color schemes to use to help set the mood of the website. 

Color Theory

When it comes to picking colors, it’s important to understand three words: contrast, complementation and vibrancy. There are different shades to every color, so knowing what colors are going to contrast the colors you’ll be using will be important to you.

Complementation is similar, but these are colors that will accent each other such as blue and yellow.

Vibrancy is where mood setting comes in; picking a warm color will tend to energize the user, while a cooler color will be more relaxing. Knowing these basics will help you understand how the colors are going to work for you.

Design Principals

One easy design principal to remember in web design when picking colors, is to put a lighter color on your background, so that your text is easy to read. When designing around text, don’t get super creative — you want to keep the area simple.

If a web developer is looking to get a reader’s attention, make sure that you have colors that are contrasting, like using a gray background and lighter foreground. People’s eyes will usually look at the brightest color first — usually white, and that color will grab their attention. Using a variety of contrasting colors will help keep focus on certain page elements.

Color Scheme

Web designers can find a variety of color schemes, and picking that scheme can be a tough decision. Colors can bring out different feelings in people, like cool colors versus warm colors. As a web developer, there are different tools you can use to find schemes such as Adobe and Photoshop. These tools can help you find what color scheme and mood you’re trying to set.

How to Tell If Your Website Is Doing Well

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You’ve just completed an amazing website, complete with videos, graphics and intelligent copy. You know you and your family and friends have visited the website, but what about the public? How can you tell if your website design company did a good job? There are different tools you can use to measure the traffic on your website, so you can see just how popular it is compared to your competitors.

Mistakes You Could Be Making

At this point, you’ve probably noted that millionth visit on your page — and that does deserve a pat on the back — but does that really show how popular your website is? Don’t always focus on the upward trends, because you may be missing what’s going down. You may be getting that millionth visit, but how many monthly visits are you getting? This is important to understand, because people may not be returning to your website, due to your website design or some other reason.

Looking At Metrics

Looking at metrics can help you to see what is popular on your website and how many people you are pulling in. Let’s say you’re measuring the time people spend on your website — this can be another way to measure average engagement per visit. When you are able to measure the time on your site, you can see how engaged people are on your website. Say you find that on average someone is on your site for 50 seconds, and that you have an average of four page views a day. You can measure this for weeks, and when hits go up, this will help you notice if changes occur due to your website design, or for another reason.

Be Aware of Conversions

When a customer visits a website but does not interact much with it, such as when browsing Amazon, this does not result in a conversion. The website design itself isn’t the problem, this is actually something called “multi-channel conversion.” This means that you have visitors, but you’re not gaining loyal customers, whether your website exists for purchasing items or not. As a Web designer, it’s important to create something that will help your customers find the answers they are seeking. It may take time to gain loyal customers, but it’s a place to start.

Checking your metrics and other resources to see how popular your website is will help you decide what website design changes you may want to make, or help you find a new way to market. Keeping these in mind will help you to better understand both your website and your visitors.

The Alpha and Omega of Web Development

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Although almost every Website is different (or should be), the basics of the Web development process stays relatively similar. From the beginning phases of planning and gathering information through the end steps of development, testing and delivery, the Web design process involves several integral processes.

Research and Information Precedes Design

An appropriate amount of research must be done before the design process can begin; inadequate background information could result in a haphazard end product. As perhaps the most important aspect of the Web development process, research involves several different tangents. Before design and development can begin, the purpose and goals of the project must be completely designated. Is the purpose of the site to provide information? To sell a project? What are the goals of the site? After these items have been finished, you can identity your target audience and specify the type of content you want on the site.

Create a Design for Your Target Audience

After the initial planning and research phase is complete, it’s time to move onto the design portion of the Web development process. Perhaps the most important aspect of this step involves creating a design for your target audience. A retail site developed for younger audiences will have a much different design approach than a site targeting a financial planning audience. Whatever your target audience may be, your web design process should adequately reflect who you’re targeting.

Develop and Test for Different Browsers

Development immediately follows the design phase. Typically, the home page is designed first, immediately followed by an outline for interior/subpages. This template harbors the main navigational structure for your site — including the site map, page navigation and CTAs. After the development phase is complete, it’s time to move on to the testing and delivery phase. Before a site goes live, your Web designer will test the functionality of the site to ensure that all forms and scrips are functioning correctly, and will also test compatibility issues. This critical testing phase is done to ensure that the site can be viewed properly across a large range of different browsers.

The Psychology of Color in Web Design

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The color scheme on your website has the power to either adversely or positively affect visitors. With such a large color palette to choose from, how can you ensure that you select the correct color scheme for your target audience? Whether you’re a web development firm in Salt Lake City, Utah or on the East Coast, the rules of color psychology apply everywhere. Here are the basics that you need to know about color psychology and your target audience.

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