Proliferation

Jun 14
0

Don’t Get Left Behind, Make the Switch to Digital

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In a time where Twitter wars are an actual thing, it’s no wonder why traditional marketing is a dying breed. Marketing agencies are making the switch, but some, like Fusion 360, have been digital from day one.

The advantages of going digital are simple. At Fusion, we let you have a voice. As opposed to traditional marketing, digital allows the client to choose how they wish to interact. It has been proven that some people are visual learners while others need the hands-on experience. The same can be said for digital marketing. For some, a web blog will do the trick but others may enjoy a quick video. Here at Fusion 360, we let you decide.

Besides letting you pick between mediums, marketing agencies — like us — get your message out faster. We could put your message out in a newspaper and hope that the paper boy delivers your mail, or you can go digital — going digital means shares, retweeting and more.

By letting us get your message out electronically, you will able to reach a bigger audience. Targeting one audience is child’s play. With digital, you can target those in even the most remote corners of the world (as long as they have access to Wi-Fi.)

We know that life happens in real time, so why should you have to wait for your data? If you work for a company that thrives off real time results, digital marketing can help with that, too.

Digital marketing companies can also help you save a buck or two. Going paperless means spending less money. The money that you would be spending by printing flyers can finally go towards something more important, like getting that office pet.

Digital is better for obvious reasons. When you decide to switch over (if you haven’t already), find the company that will lead you through the digital revolution.

 

http://www.businesszone.co.uk/community-voice/blogs/robbo75/10-benefits-of-digital-marketing-v-traditional-marketing

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

May 19
0

SEO Horror Stories: What We Can Learn From Them

By | SEO, Uncategorized, Utah | No Comments

 

SEO, as with anything else business related, can go bad quickly. When it does, the results can lead to a maelstrom of havoc the business then has to clean up. From Utah to the Big Apple, any business can learn from SEO horror stories.

Night of the Living Blog

Search engine optimization is still a new enough concept that not everybody who works in business understands how it works. Because of this, a well-meaning public relations person sent out a press release that was meant to be a one-time blog. The press release was reprinted on a massive amount of traffic driving spam blogs and websites, causing mass confusion to customers and management alike, as they tried to clean up the mess.

The lesson here is that if you are partnering with another part of the company to work on SEO strategy, make sure they understand everything you’re doing before they release something meant to be helpful as a plague to all mankind or your little Utah business will be just another victim of the internet.

So, I Married an SEO Manager

Back in the early days of Google, and thus the early days of Search engine optimization, the penalties were harsh for anybody who broke one of Google’s strict rules. Before you could access the world from anywhere, fixing the problem usually meant being present in the office, even if you’re on your honeymoon.

One manager found this out right after getting married, when he realized while relaxing with his new wife that he made a mistake on a website. By the time he got back the company had been heavily penalized and traffic was at a trickle. It took him weeks to work out the problems. Moral of the story: Always have a team with you, so if someone needs to escape Utah for a romantic weekend with the missus, you’ll be covered.

May 05
0

6 Ways Fonts Makes Your Website Better

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There are so many elements of successful website design to think about. What colors work best? Which graphics will draw in visitors? What layout will best display the information? The list goes on and on and on and on. It’s such a long list that it’s easy to forget an element or two.

Font choice may seem like a small thing, but it is crucial for a great website design. Your site will never get high traffic if the people visiting it can’t read what you have to say. It doesn’t matter how great your website is if your font is terrible.

May 03
0

The Stories Behind Some of the Best Celebrity Stage Names

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What’s in a name? Well, Shakespeare, a lot actually. Marketing agencies know that a name can make or break a product, company or career. It may seem silly that a few words could define so much, but think about it. Words convey so much power. Would you shop at a store called “Lots of Cheap Clothes?” Maybe. But you would be way more likely to shop a store called “Ross Dress for Less” or anything with the word “outlet” in its name.

Celebrities understand the power of a name better than anyone. Many of them entered the world of entertainment after adopting a new moniker. Some have changed their names after being famous in an effort to transform their brand. Here are the stories behind some of our favorite celebrity name changes.

Feb 23
0

Get Started With Livestreaming Video

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Step aside Facebook photos and Instagram. Livestreaming video is the new frontier in social media. Statistically, people are way more likely to stop and watch a video in their newsfeed than anything else. Just ask any of the nation’s top marketing agencies.

Photos are great, but video is awesome. Maybe it’s because video makes us feel like we are really there experiencing something. With livestreaming video, we practically can be there experiencing something in real time.

Livestreaming video is a new tool. With all new tools comes a time of experimentation as the general population figures out what works and what doesn’t. As you enter the world of livestreaming video, here are a few tips to get you off on the right foot.

LIVESTREAM-01

Feb 23
0

RFPs: They’re a Thing of the Past

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Businessmen shaking hands

If you’re a brand searching for the right marketing agency with an Request for Proposal (RFP), you’re out of touch and dragging dead weight.

Brands often spend months getting a traditional RFP put together, which no longer cuts the mustard in a world where the media landscape is changing at a rapid pace. Those wasted months creating an RFP could be critical to raising your brand’s awareness through constantly evolving, modern digital marketing techniques.

Not only do RFPs waste valuable time, they potentially increase employee stress levels and workloads as employees are asked to help organize an RFP on top of their regular duties, often resulting in low employee morale and work output.

Marketing Agencies Know What They’re Doing

RFPs can be aggravating to those who have already spent years working and studying in the digital content marketing arena. Many digital marketing companies view RFPs as naive and condescending when, through those proposals, a brand assumes that it knows exactly what marketing hurdles it faces and solicits a narrow, ready-made solution.

While it can be useful for a brand to use an RFP to ask advertising agencies for basic info like client lists, case histories and strategic approaches, brands should instead look at an advertising agency’s willingness to adapt to changes in the media landscape.

Brands looking to hire digital marketing firms should seek those that develop and utilize forward-thinking, dynamic and unique communication strategies — not just those good at responding to a complex RFP. Creativity and out-of-the-box thinking are also discouraged through the traditional RFP approach since they are so formal and rigid.

Perhaps RFPs would still make sense if people didn’t have the ability to communicate instantaneously via the internet. Brands can now search for content marketing companies online, check out their work and list of clients, then email or message ideal candidates and set up a quick meeting, eliminating the wait time and costs associated with an RFP.

 

 

Nov 11
0

MacBook Pro’s USB Port Adaptors: A Brave New Decision?

By | Design, MacBook Pro, Technology, Uncategorized | No Comments

Every year, hundreds of thousands of individuals wait in anticipation for Apple to announce new products, updates to current products and to unveil the exciting and enticing plans that the company has for the future. This year though, Apple announced a replacement of the USB ports on the new MacBook Pro, thus requiring the use of a special adaptor to use a USB port. This change has everyone from school teachers to content marketing masters asking lots of questions.

As much of the world runs on Apple, it is important that everyone take the time to fully understand what this change means and what it does to audience building and communication in general. Whether at an advertising agency in Utah or a college in the Northeast, this change may effect you — and you need to know exactly how.

Newer, Better & Faster: Apple’s New USB-C

Apple has made the definitive decision to replace the USB port on the new MacBook pro with a different port called the USB-C. According to Apple, this port is newer, better and faster. Because the rest of the world still widely uses the USB port, however, you may need to order a special adaptor to use things like external hard drives or USB storage devices.

Yeah, But Why Should You Care?

Though many are up-in-arms about this change, the effects may be more minimal than they first appear. As an advertising agency or content marketing team, you may need to make an additional purchase in order to still use a USB port. A purchase undoubtedly deemed necessary, as USB compatible devices are currently still prevalent and popular. With a USB port adaptor, your company will still be able to build your brand using multiple computers, retaining the share-ability of your content.

Though at times it may be a hassle, the adaptor does have its perks — particularly because information from Mac to PC can still be shared on a portable drive when working on a project. Ultimately, when all is said and done, life still goes on — regardless of whether you decide to embrace Apple’s brave new decision. 

Aug 12
0

What Is SEO #2?

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The more effort put into optimizing a webpage for search engines, the more likely that webpage is to rank among the first page of search results for a particular set of search terms. For digital marketing companies, this is the end goal — a high-ranking, authoritative webpage that brings in traffic from all corners of the internet, whether consumers are searching from their homes in Utah or European coffee shops.

Feb 26
0

A Guide to Guest Blogging

By | advertising, content marketing, digital marketing, marketing, Uncategorized | No Comments

Although the term “guest blogging” might seem like an axiomatic statement, in reality, there’s quite a bit to it. Before you attempt to reach out to a blog with the hopes of guest blogging, it’s essential that you find out how guest blogging can benefit your content marketing campaign, whether you’re in Utah or the Midwest. Spend some time getting to know the blog and the blog’s content — this will give you the most accurate feel for audience and tone.

After you’ve successfully determined the tone of your target audience, you’re ready to craft a post. Here’s the rundown on everything you need to know about creating a stellar guest blog post.

fusion_guestblog

Jan 06
0

A Glimpse into the History of Web Development and Design

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How many times a day do you pull out your phone, tablet or laptop and “Google” something? Not so long ago, those intricate website design techniques and search engine interfaces you see today were non-existent.

After the creation of HTML coding in 1990, the Internet would achieve several milestones over the next 25 years, becoming a global platform for content marketing in Utah and other states alike. The Web has come a long way since the 90’s.

If you’re curious how the Internet developed into a wildly successful tool used everyday by billions of people, check out the following timeline.

History of Web Development IG