Proliferation

Oct 09
0

How to Choose the Best Keywords

By | Google, SEO | No Comments

When it comes to optimizing content, SEO companies do extensive research to find the best ways to make sure that their content gets clients onto the front page of Google. However, some SEO companies also tend to find a batch of keywords that may work one month and stick to it without realizing that people may be changing the way that they search for goods and services on the internet. To stay on top of the SEO game, companies have to constantly make changes to their SEO strategy to keep their clients relevant.

Luckily, top SEO companies like Fusion 360 have the expertise in SEO to ensure that clients don’t lose their spot on the first page of Google. Here are some of the best ways to choose the right keywords for SEO optimization.

Do Some Research

Depending on your client, you’ll have to do research based on what each client’s consumer base is searching when trying to find a specific product or service. At first, just come up with root ideas about what kinds of keywords or phrases a client’s consumer base may be using. You don’t need to go super in depth at this point, just come up with broad categories of both head and long-tail keywords you think may be the most searched.

After you’ve come up with your list of broad keywords and phrases, you should use a topic and keywords generator tool such as SEMRush to determine how effective these keywords are. Platforms like this will give you in depth statistics on how well each keyword is performing and how many searches they get per month.

Narrow Your List Down

Once you’ve used a keyword generator tool to determine how well your choices do as far as searches, you’re going to want to narrow down your list. To do this, eliminate the weakest keywords and only focus on keeping the keywords that are going to give you the best results. There are four ways to determine what a string keyword looks like:

Relevance: You need to determine if the keywords you’re using is relevant to the client’s brand. Even if the keyword has high traffic, you want to make sure that it is bringing your client the right audience base.

Competition: When a keyword has a high ranking, it’s bound to have a high level of competition as well. The higher the competition on a keyword, the harder it’s going to be to rank for that specific keyword. In order to make sure your keyword ranks as effectively as possible, you need to find a balance.

Volume: The search volume of a keyword refers to the amount of times a specific keyword has been searched for. Volume gives SEO companies a pretty good idea of how much traffic they can expect from that keyword, although it’s worth mentioning that volume fluctuates over time.

Current Rankings: Building early momentum is a great way to get ahead of the competition when it comes to keywords. If you rank for any of these terms, take advantage.

When it comes to picking the best keywords, SEO companies have to do the proper research to make sure they’re using keywords that will yield major results. If you need help with your current SEO strategy, contact us here at Fusion 360. We love what we do, and we can assure you that we’re one of the best advertising agencies in the industry.

Apr 20
0

Example of Using Keywords for SEO Purposes

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

Regular companies that are looking to increase their SEO results turn to SEO companies like us, Fusion 360, to increase the traffic to their digital homes. What is it that we do that assists non-SEO companies to gain a stronger presence online?

The answer is…the exact thing that we are doing right now. We are creating space online that focuses on keywords that are frequently used in searches by individuals who are looking for something related to my field of work.

To be a little too honest with you, the keyword for this blog is—SEO companies (or SEO company, the two are essentially synonymous in this regard). This means that we are going to focus the topic of the blog on something that can relate to SEO companies. Why? Because Fusion 360 is a company that assists others with SEO and if another business owner searches SEO companies online, this article, filled with the keyword SEO companies, is more likely to pop up on their search results.

Thanks to the implementation of a specific keyword, this blog is more likely to be seen by the people with interest in my company’s services.

So, enough with SEO company talk and our keywords, let’s turn this around for you.

Let’s say you have a simple business that sells electronics: speakers, TVs, headphones and etc. Depending on the research you perform, the keyword for this simple business could be something like—cheap headphones. The reason it would be cheap headphones is because it is ideally one of the most popular searches for your target audience. From here, SEO companies will come up with any kind of online content that focuses on using the keyword, cheap headphones—this could be videos, infographics, or blogs. You would then make a list of ideas for content that relates to cheap headphones, like: “Top-5 Most Reliable Headphones,” “The Difference in Sound Quality Between Different Headphone Brands,” “The Pros and Cons of Cheap Headphones,” and so forth. In each form of content you would slide, “cheap headphones,” in as casually as possible (unlike the demonstrative use of the word SEO companies above).

The concept is not difficult to understand, nor is the practice, but the ability to run your company and push out enough content each week, each month and each year is challenging—that is where SEO companies come in hand. Fusion 360 specializes in producing quality content for companies that do not have the time to do it themselves. We are able to analyze the related field for our clients and then target their audience with ample amounts of online content. This is how we use keywords, and this is what increases the digital presence of a company.

For business inquiries, email us at info@fusion360studios.com.

Apr 10
0

How to Create SEO Rich Content

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

The internet has become a battleground for companies trying to take their success to the next level. Retailers, agencies, service companies and even lawyers are doing everything they can to snatch that number one spot on google, but how do you ensure that your company rises above all of the other competition?

Your best bet is to create material that is glistening with search engine optimization (SEO) content—SEO companies exist to do just this. We at Fusion 360, for example, work hard for our clients and ensure that they are ranking as high as possible when someone searches for services or products in their industry on Google.

But, before you start taking SEO matters in your own hands, it is wise for you to know just what this content consists of. So, kick back and get ready to take a crash course on SEO content.

What is SEO?

If you’ve never heard of SEO before—yikes! You’re going to want to change that if you want your company to compete in the internet-based, digital marketing war-zone. SEO, or search engine optimization, is the process of optimizing a website so that it comes up on search engines. Say you’re looking for an exterminator, so you google “local exterminators,” or “exterminators near me”. Chances are, the companies that come up are teaming up with local SEO companies to create content based around these keywords. This drives traffic to the company’s website.

To put it simply, SEO content is any type of content created with the intention of attracting search engine traffic. SEO companies have one main goal for their clients: get clients on the front page of Google.

There are TONS of Different Forms

When it comes to creating content, there are various forms you can use. One of the most common ways to boost SEO is through blog posts and product pages if you’re running something like an online store. When creating blogs, you want to make sure that you’re using high-ranking keywords. The keywords depend on the product you are looking to market and when used correctly, will make sure that your blog comes up in the search results on google.

Most SEO companies will often write both blogs and articles. Articles are mostly used on magazine-style websites, and they serve as feature pieces. If something in your industry happens that catches the eye of the media, you’ll want to act quick and write an article based on the event, while using the keywords. This will drive more traffic to your site, especially if you do it in a timely manner.

Media forms of SEO include infographics and videos—both of which are huge today. If the SEO companies you are considering working with do not use these modern types of media to boost your SEO results, you are probably looking at the wrong team.

How to Develop a Brilliant SEO Strategy

Of course, a strategy isn’t going to work unless it’s foolproof; Looking at the wrong SEO companies can end up doing more harm than good. Fusion 360 is your one-stop-shop for everything digital marketing. Our keyword research will ensure that your pieces aren’t filled with empty promises and non-ranking keywords. We practice proper keyword optimization in order to know what keywords work best for you.

If you’re all about content organization, promotion, and—above all—results, then contact us today. Companies today are all fighting for the number one spot and we know how to get you there.

Mar 06
0

Top 5 Brand Building Strategies

By | advertising, marketing, SEO | No Comments

Brand building is the process of generating awareness of your brand through marketing strategies and tactics, such as SEO. Despite what some people think, building a brand requires a lot more than communication and exposure. Brand building encompasses everything that consumers know, feel and experience with regard to your business.

Whether you have a marketing team or work with an advertising agency based in Utah, these five brand building strategies will help your brand grow.

Define

The first thing you need to do, and the most critical step, is to define your brand. Create a checklist of your company’s greatest strengths. When writing or posting content, go through this checklist and make sure that your writing reflects your company’s strengths. By reflecting your company’s strengths in your writing, consumers will be able to clearly identify and define your brand.

Your brand values are also an important aspect in defining your brand. Show consumers that you care about the environment and society by supporting local and national organizations. Depending on the industry you’re in, you could even vow to use as much recycled material as possible or conserve energy and water.

Differentiate and Position

If you want your brand to stick out, you need to differentiate and position your brand. Why should consumers buy your product? How is your product better than competitors? Pinpoint the unique advantage that your product has and use that to position your brand in a way that helps customers see why your brand is better than the competitors’.

One of the main duties performed by marketing firms is helping brands differentiate and position their products. If you don’t show consumers how and why your product is unique, how can you expect them to buy it?

Build

Building your brand takes time and consistency. Create a voice for your brand using blogs, forums and social media sites. By creating a voice for your brand and consistently posting content, you will help your brand grow because people will start to recognize your brand.

Another important aspect of brand building is developing a brand personality. Your brand personality affects how consumers think and what they say about your brand. This is what drives people to identify with your brand.

Personalize

Give your brand an identity. Engage with consumers and let them see and experience your brand’s personality. Create a brand that consumers want to identify with and provide them with the opportunity to co-create the values of your brand. This will help consumers feel like a part of the brand and give them a reason to engage with your brand.

Review

Marketing agencies constantly review their client’s brands and how well they’re doing. The fact is that brands have their ups and downs. Sometimes, brand strategies will work well and your company will benefit from it, and other times they fall short. Don’t become discouraged if your strategies don’t seem to be working; look for new opportunities and ways that you can improve.

Like any good advertising agency, consistently review your brand and find out what’s working. Make sure that you have clearly defined your brand, as well as differentiated and positioned it in comparison to others. Over time and through consistency, your company will grow and your identity will become clearer to consumers.

Sources:

http://www.coxblue.com/5-effective-brand-building-strategies-to-attract-customers-2/

http://www.brandanew.co/top-five-branding-strategies-used-big-players/

Sep 18
0

The Top Challenges in Marketing

By | SEO | No Comments

Inbound marketing is an innovative way of reaching consumers. Instead of attempting to appeal to everyone, it focuses on those consumers who will find the product relevant and necessary to their own lives. Some of the more popular forms of this marketing style are blogs, social media and web searches. Marketing companies are beginning to become more creative than ever as they examine the industry and brainstorm ways to combat complications.

In a survey of 4,500 marketing and sales professionals, HubSpot asked about inbound marketing. Here is what they said regarding the challenges in marketing and what they plan to do to face them.

Jul 28
0

The Way Social Media Affects Politics

By | advertising, marketing, SEO, Social Media, website design | No Comments

If you accessed social media at all during this past Presidential election, then your account was probably plastered with all sorts of political agendas and opinions. You know Donald Trump is constantly tweeting and everyone is either agreeing or disagreeing with what he is doing. Social media has significantly influenced the field of politics.

There is always news — always. Before the Internet, people had to wait for the news that night or the newspaper the next day to get the latest information. Now, you have news wherever and whenever you want it. Marketing agencies around the world work to keep the information flowing along with these sources of news.

The problem with that is occasional misinformation. When people check Facebook and Twitter for the latest trends, the news they pull form there isn’t always accurate.

Increased Interaction

Political polls are important and you can often find poll results on the same day. Thanks to social media, these polls have had an increased presence. Social media platforms can now report results of polls, while also allowing you to participate in polls you or your friends create.

In addition, social media now allows user to have direct interaction with candidates and elected officials. Before the age of the Internet, it was difficult to interact, let alone meet with a political official. Now, there are events that are streamed live across social media platforms where people can interact with candidates and politicians.

The Impact

Social media is still rather new. We are just seeing the beginning impacts on society. It will become more and more influential in the political realm. It will be interesting to see how it will continue to influence politics.

Social media is not only having an effect on politics, but many other things as well. Marketing agencies are no longer just doing traditional marketing. Now, they are targeting website design, SEO and more online marketing rather than traditional media outlets such as television.

Sources:

https://blog.sysomos.com/2016/10/05/social-media-affects-politics/

Jul 17
0

Advertising and Technology – The Battle for Power

By | advertising, content marketing, digital marketing, SEO, Social Media, Utah, web development | No Comments

Written by Ascari Pena

 

In 2017, we are seeing the mass emergence of many different technological platforms such as Virtual Reality (VR), self-driving cars and dominance of non-traditional television platforms such as Netflix and Hulu. With this technology changing how we interact with media, products will emerge and others will fall. Innovation is the name of the game.

Our media consumptions habits are changing daily and large tech companies such as Facebook and Google are having larger pressures from large businesses to deliver higher quality ad-serving platforms. On the opposite side, advertising and marketing agencies are competing for business and trying to drive growth of their clients through SEO and content marketing.

To further prove the shift to digital platforms, digital ad spending overtook TV for the first time ever in 2016; experts say this is due to the Summer Olympics and the Presidential election. Globally, TV is still leading in ad spending. While many in the advertising arena would like to debate which one is more effective, the shift to digital is real and advertisers need to recognize this.

Apps and Ads

Large companies with billions of dollars in an advertising budget such as McDonald’s are now turning straight to social platforms such as Snapchat to assist in the marketing of their brand to allure teens to apply for jobs.

While this is becoming a trend for major corporations, these prominent social platforms are now having to provide scalable advertising analytics for their dollars spent. Scaling the analytics for advertising campaigns has been a thorn in the hide of Facebook, Google, Snapchat and Twitter.

With the freedom of the internet also comes the one percent that ruin it for the rest of us. In March 2017, major brands such as Honda pulled their advertising from YouTube as their ads were appearing on extremist websites and other content they deemed to be inappropriate to their brand.

While these platforms have nearly all the attention, there is demand from users and advertisers to create systems to filter out hate speech and the new trend of ‘fake news’ through development of algorithms.

Traditional Advertisers

While we are consuming media at an all time high, traditional media spenders need to think long and hard about where they are placing their advertising dollars. Unlike previous generations, Millennials and Generation Z’s have no problem tuning out your annoying 30-second spot on TV.

While traditional television advertising works to reach a broad audience, it does not have the granular analytics that digital platforms do. If an advertising agency is to spend on traditional mediums, the creative must be engaging and provide value to the viewer, or they will be tuned out faster than the latest Nickelback album.

When evaluating where to spend your ad dollars, auditing your ad spend and re-strategizing with an advertising agency like Fusion 360 in Salt Lake City, Utah may be your best option.

 

Jul 12
0

The Downfall of Malls and Rising of Digital Commerce

By | advertising, content marketing, SEO, Social Media, Utah, web development | No Comments

Written by Ascari Pena

 

In 2017, various businesses are either rising or crashing. Right now, we are seeing the beginning of the end for malls. Studies have shown that in 2021, 25 percent of malls will be closed. With the emerging rise of e-commerce, Americans are starting to ditch large retailers like Macy’s, JC Penney’s and Sears for digital companies such as Amazon. To understand this downfall, let’s look at the past, present and future of the American consumer.

Digital marketing companies have predicted this downward trend occurring over the past 15 years and are beginning to capitalize on their correct predictions of the fall of the American mall lifestyle. With marketing firms targeting consumers with extremely competitive pricing of products and the inconvenience of driving to a mall and walking, malls will become obsolete. Property management companies must begin to restructure their business model to deliver further value.

Past

To give a bit of a history lesson, let’s step back in time a bit. In 1956, the very first indoor shopping mall called Southdale opened outside Minneapolis. After the exploding popularity of malls, there was a large retail boom in the United States.

In 1960, there were 4,500 malls that made up 14% of retail sales. In 1987, there were 30,000 malls accounting for over 50% of all retail dollars spent. Malls were the emerging destination for commerce, hanging out and community gathering events.

Malls were the place to be and quickly became a staple in the American lifestyle.

Present

Since 2006, no new indoor malls have been built. This is around the time that online commerce began to emerge. Digital marketing companies have taken notice of this and capitalized on the shift of attention from malls to iPhones. Since 2004, the net sales revenue of Amazon has risen from 6.92 billion to nearly 136 billion dollars.

This is now where our eyeballs and dollars have all shifted to. With less hassle and lower prices, the incentive of going to the mall for relaxation or socializing has become a thing of the past.

Future

In the age of embarrassing viral videos of people stomping over each other at Walmart over a discounted TV on Black Friday, the experience of shopping amongst other American consumers is increasingly negative. If malls are not providing a product or event that requires in person attendance, they will fail.

Marketing firms that represent these properties are looking at new avenues of either providing further value to American consumers to re-attract them, or re-purposing these structures to self-storage, doctor’s offices or apartment structures.

 

Sources:
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7196

https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/

 

Jul 11
0

Less is More, Right?

By | advertising, content marketing, digital marketing, SEO, Social Media, Utah, web development | No Comments

Written by Ascari Pena

 

When it comes to advertising or marketing agencies, they come in all different shapes and sizes. Agencies can range anywhere from 10 to 1,000 people, and serve many different functions. As eyeballs continue to shift every single day, companies with large marketing budgets are trying to figure out the best ways to target the right people, spend dollars in the right places and ensure effectiveness in their messaging.

The debate of size in regard to an advertising agency is definitely a conversation to be had. Here are just a few differences to keep in mind when deciding to outsource your content marketing, SEO or video production to an advertising agency.

Contact With the ‘Head Honcho’

If you were to hire an agency that employs 500+ people, what are the odds you will be dealing directly with the CEO? Slim to none. If you are to work at an agency with under 50 people, the odds are much higher that you will work with the shot caller. When managing millions of marketing dollars, there needs to be streamlined communications to ensure tasks are completed effectively. The path of least resistance is the best route to travel.

The Workplace

With many companies that we see today, the ‘growing pains’ can sometimes be too much to handle. With a smaller agency, the vision and mission are able to be maintained with much less effort. Keeping an equal workplace mindset is crucial to the quality of the work produced for its clients. A loss in workplace continuity can cause headaches for everyone.

Attention to Your Work

At a larger agency, work can fall by the wayside very easily; a smaller agency overvalues its clients as each one is extremely vital to the company. Your marketing dollars are the lifeblood of your company, and the last thing needed is for your company to fall lower on the priority list because of your budget.

Agencies are ensuring the success of your marketing dollars on an everyday basis. As these agencies are analyzing the daily shifts in attention, marketing dollars need to be spent as efficiently as possible. When choosing an agency for your business, consider that bigger doesn’t mean better and agencies are not ‘one size fits all.’

Sources:

https://www.forbes.com/sites/deeppatel/2017/05/30/gen-z-hates-tv-and-what-that-means-for-traditional-advertising/#4934587a32ed

Jun 12
0

Where are our Eyeballs Heading?

By | digital marketing, marketing, SEO, web development | No Comments

Written by Ascari Pena

 

The dictionary defines attention as “notice taken of someone or something”. Today, our attention has been divided into multiple ‘somethings’. With the evolution of technology, consumers have an enormous number of places that their eyeballs can focus. In 2016, media consumption in the United States amounts to over 12 hours of our day. Digital media, television and radio still dominate our time, with digital platforms leading the way at nearly six hours of our day. Marketing firms debate every single day as to where they should be spending their advertising dollars and efforts to speak to their targeted demographics. As attention is becoming extremely segmented, where is the advertising dollar best spent?

Video

Last year, Nicola Mendelsohn, the Vice President for Facebook in Europe stated that Facebook would be “all video” by 2021. Living in a world where everything is needed to be “Twitter length” or less (140 characters), consumers are demanding more video content to catch their attention. Consumers have become video centric and have found difficulty is consuming text content that is longer than a few sentences.

Non-traditional Television and Cutting the Cord

As cable peaked in the early 2000’s with over 68.5 million subscriptions, cord cutting has become an unavoidable trend for marketers to notice. While having 5,000 channels used to be the cool thing to have, now having access to commercial free and stream lined services such as Netflix and Hulu is the way to go. Twice.com reports that 25% of TV homes do not pay for traditional television. Millennials do not see the value in these services and simply cannot afford it with the rising costs of living and student debt being a large cost burden. Large advertisers, marketing agencies and digital marketing companies are taking full notice of this millennial spear-headed consumption trend and reprioritizing where they place their spending.

Digital

To add to the cord cutting, an estimated four in 10 Americans now get their news online. Whether it be through mobile or accessing a preferred news source website, Americans are ditching the traditional ways of sitting down for the evening news. As nearly 80% of Americans have a smartphone, phones have become the new television screen in 2017. Digital consumption trends show that these technologies are aging up into those that are in their 50s, 60s and 70s, driving forward the need for web development, video production and SEO perfection.

Sources:

http://www.pewresearch.org/fact-tank/2016/09/14/facts-about-the-changing-digital-news-landscape/

http://fortune.com/2016/06/14/facebook-video-live/

http://www.marketingcharts.com/traditional/us-adults-daily-major-media-consumption-estimates-2011-2017-59995/