Proliferation

Jun 01
0

4 SEO Secrets All Businesses Should Keep Hidden In Their Respective Vaults

By | SEO | No Comments

Believe it or not, the world of search engine optimization (SEO) is an exciting one. The industry is constantly changing with new discoveries and techniques being made and implemented every week. Truthfully, with so much going on, it can be easy to get lost in the haze of information that’s being produced at such a rapid rate.

For years, SEO specialists have placed a great deal of emphasis on link building. While still important, the best, most accomplished SEO agencies guide their respective clients to digital success through much more than a just a handful of strategically embedded links. For them, there a few tricks of the trade which keep their reputations growing in a positive direction, helping to bring in bigger and better clients with each passing year:

1) Maintain a Strict Editorial Calendar

Think about it: when you’re searching for information on Google, Bing or any other reputable search engine, you want only the best that the Internet has to offer. Content that’s fresh, up-to-date and accurate is the stuff that’s being pursued. Well, if you’re to join the the powerhouses of your specific industry on Google’s first page, you’ll need to produce a similar content type. Though hard work, the reward is well worth the editorial headache.

2)  Relationships Are Always More Important Than Links

With the passage of time, it seems that public relations has managed to infiltrate most subsections of digital marketing and SEO is no different. As previously mentioned, link building is vital for SEO success; however, quality links come from valuable relationships, not mind-numbing public relations pitches. As industry-influencers develop professional friendships with your brand, the invaluable links will come.

3) Make Long-Tail Search a Real Focus

Long gone are the days when people conducted simple keyword searches to find desired information. In today’s day and age, search engines are much more advanced and can give people exactly what they want in just one search. For this reason, long-tail search is currently of the utmost importance. Says TheNextWeb.com of the matter, “Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide.”

4) Focus On the Customers, Not Only On the Keywords

Nobody is claiming that keyword research isn’t important. That being said, there are other endeavors which, in their own right, are worthy of a bit of research. As is the case with nearly everything entrepreneurial, the customer is always a prime focus. Instead of spending countless hours and hundreds of dollars on SEO software, devote time to composing helpful blog posts, how-to articles and industry-specific tutorials for customers to learn and grow. They want immediate answers and your website needs to become the exact place for them to obtain them.

Stay tuned: what we’ve presently come to associate with SEO today, more than likely, in the coming years, will no longer be relevant. With that in mind, however, the aforementioned tips promise to make SEO-related successes a regularly occurring feature for years to come when put into practice.

Jun 01
0

4 Basic SEO Fundamentals Which Trounce Link Building In Importance

By | SEO | No Comments

As a sound digital presence becomes more important for businesses hoping to extend their respective market reaches, the value of search engine optimization (SEO) continues to grow. That being said, few are the people who actually have a thorough grasp on what SEO is and what it can do for a brand hoping to find more marketplace success. For far too many, SEO is little more than an unethical link building practice which, due to recent algorithm updates at Google, has become increasingly more difficult.

While the debate as to whether link building is a viable SEO strategy will most assuredly continue onward, what’s for certain is the importance using SEO in its entirety and not only as a means of building rapport with the world’s largest search engines. The following are four of the most vital SEO strategies which, contrary to what some may opine, are crucial for entrepreneurial success out on the World Wide Web:

1) Helpful, Informative Content

Truthfully, half of the issue that traditional marketers have with SEO is found in the content that many inexperienced SEO agencies produce for their clients. Needless to say, complete and total filth—from a content standpoint, at least—is never going to earn algorithmic approval.

If you or a company that you represent have a website, it needs to contain nothing but authoritative, up-to-date content for visitors. All the basics of a site’s written and visual content must be covered, without exception: homepage, about page and contact page. Furthermore, it’s become increasingly important that a blog be actively kept to better establish digital credibility. By so doing, rank is bound to increase.

2) Proper Site Navigability

There’s nothing more frustrating than discovering a promising website, only to get confused by the site’s interface and navigability. Remember: if your site is confusing and easy to get lost in, visitors will simply take to Google to find another one that isn’t.

Believe it or not, Google actually rewards sites that help users find what they’re looking for in a matter of two or three clicks. If handling the SEO needs of your brand or those of another, optimize your navigation so that anything can quickly be located. Use descriptive core headings with drop-down page lists and search bars to lead guests to their digital destinations as soon as possible.

3) A Robust Social Presence

These days it seems that all businesses have a Facebook page and a Twitter profile. Realistically, at least from a true social perspective, that means little. For starters, if you do have a Facebook page and Twitter profile, be active on them. Profiles do little good if fresh content and meaningful interactions aren’t being made on a daily basis.

Social media can’t be a passive thing. Take action and claim your business’ profile on as many social platforms as possible. While Facebook and Twitter are great, LinkedIn, Pinterest and Instagram work wonders for brands looking to build relationships with industry influencers and potential clients. The more impressive your social thumbprint, the more favorably google will look upon your company.

4) Mobile Optimization

There’s a reason that mobile optimization is last on this list; it’s the most important of the bunch. Google’s recent “Mobilegeddon” gave many SEO agencies the gentle nudge they needed to get the mobile ball rolling. Presently, there’s no excuse for not having a mobile-compatible site.

If possible, optimize your site for both speed and responsiveness from a mobile device. This will allow for easy access and use, regardless of the device being used to access a webpage. Basically, without mobile optimization, a site is destined to struggle in the ways of search visibility. If not changed, a site’s PageRank will most assuredly plummet.

Depending on the SEO specialist with whom you speak, you’ll hear a wide variety of opinions on link building. Regardless of your thoughts and feelings on the matter, the aforementioned SEO-driven tactics are both tried and proven; if implemented, SEO success is eminent.

May 17
0

SEO: a Worthwhile Investment

By | SEO | No Comments

Truthfully, it doesn’t matter if you’ve been working as a digital marketer for ages or recently nabbed an initial internship to get your start in the industry, one thing has remained constant in recent years: SEO is vital for marketplace success on the World Wide Web.

May 16
0

SEO Breakups

By | SEO, Uncategorized | No Comments

With digital communication having become a mainstay of modern-day marketing, it’s no surprise that, in recent years, SEO has skyrocketed in popularity. Regardless of industry or corporate success, any and all brands stand to benefit from working with a team of experienced SEO professionals. However, in certain scenarios, for those who’ve already taken the proverbial SEO plunge and have had a negative experience, it might be time for a bit of a breakup. Here’s how to know:

May 14
0

Google vs. Bing

By | SEO | No Comments

As far as most of the world’s web and SEO enthusiasts are concerned, there are only two real players in the search engine game: Google and Bing. Though Google currently lays claim to a more dominant body of loyal users, Bing is quickly rising in popularity. Only time will tell who will win the great battle for complete and total digital dominance.

May 02
0

Living In a Mobile World: Search Stats

By | SEO | No Comments

We live in a mobile world. Everywhere you go, from Utah to New York, people are huddled over their mobile devices texting, posting on different social sites, watching videos and surfing the World Wide Web. Judging from the tremendous amount of time that people spend on their smartphones, it’s now more important than ever for companies to have a sound SEO mobile strategy.

Let’s be real: if your business and/or product can’t be found using a search engine on a mobile device, it simply won’t survive. Still not convinced? Well, its predicted that, this year alone, mobile devices will overtake desktop usage. If that fact still has you questioning the validity of what’s been presented, check out the following infographic. It’s loaded with facts and stats on why your business needs to be accessible via any and all mobile devices.

Fusion 360 - Search Engine Stats - Living In a Mobile World (Fusion 360 SEO)

Apr 17
0

5 Robust, On-Page SEO Factors That Both Search Engines and Web Enthusiasts Love

By | SEO | No Comments

As the world of traditional marketing gradually begins to be absorbed by strategists of the digital realm, the need for search engine optimization (SEO) becomes all the more necessary. However, with more and more marketers being thrust into Internet product and service pushing, the ways in which businesses can separate themselves from their competitors have become fewer in number.

Whether here in Utah with us or practicing your mastery search engines in another location, we invite you to consider how you might more effectively enhance your SEO game plan.

1) Deposit an Anchoring Keyword Within a Page’s First 100 Words

Placing a headlining keyword or keyword set in the first few sentences of a site’s content helps a search engine better understand the generics of a page’s purpose and intent. Your designated, relevant keyword should appear in the first 100 to 150 words of an article, case study, white paper or blog post. By so doing, according to most SEO experts, both search engines and users will show favor towards your content by way of a higher PageRank and increase in social media interaction.

2) Harness the Power of SEO-Receptive Permalink URLs

Though common knowledge deep within America’s ever-growing SEO community in Utah, many forget that it’s important to keep URLs concise and keyword-rich. In fact, Google has even gone as far as stating that the first 3 to 5 words of a URL are given the most weight when being pumped through its innovative algorithm.

3) Post Long Content When Possible

The old SEO adage goes as follows: “Length is strength.” From Utah to New York, even in 2015, there’s a great deal of accuracy with such a statement. Recently, a study conducted serpIQ.com found that longer content ranked significantly higher with Google. When targeting highly competitive keywords, shoot for content with at least 1,500 words.

4) Make Social Sharing Buttons a Real Priority

As time passes, social signals are becoming a larger, more critical part of search engine algorithms. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by up to 700%. While there may not be a need to make them a focal point of your site’s overall layout, they’re more than helpful for gaining rapport with both Google and your company’s featured audience.

5) Optimize a Website’s Loading Speed

Google has stated that page loading speed is a crucial SEO ranking signal. A web page should load in 4 seconds or less. In the ways of evidence. MunchWeb reports that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load. In this, the digital age of communication, patience clearly isn’t the most fundamental of virtues.

Whether you’re here in Utah or anywhere else in the country, don’t forget to take a good hard look at your on-page SEO strategy to increase overall marketing efficiency on the World Wide Web.

Fusion 360 - 5 SEO Factors Search Engines + Web Users Love (Fusion 360 SEO)

Apr 06
0

A Bird’s-Eye View of the World of SEO

By | SEO | No Comments

Even here in the overly innocent state of Utah, the world of SEO can be a confusing, troubling one. Though SEO experts might understand the intricacies of Google’s algorithm, most don’t. To be honest, who in their right minds even gets the subtle differences between an algorithm and a logarithm? Aren’t they the same thing? Most freshman math classes didn’t cover that sort of material, if we remember correctly.

Anyway, in order to not make a complete and total mockery of the world of digital advertising, we’ve provided a handy-dandy infographic for your viewing/educational pleasure. With the dirty work already performed, before long, you’ll sound like you know what you’re talking about during your company’s next digital marketing meeting. You’re welcome. SEO or bust, baby.

A-Birds-Eye-View-of-the-World-of-SEO-2

Apr 03
0

Your Company Is In Dire Need of SEO

By | SEO | No Comments

Regardless of what your mother may say about you and your unparalleled, raw business savvy, there’s always room for improvement. From a marketing standpoint, most companies have their basics covered: Facebook page, telephone number in the Yellow Pages (yes, this is still a thing) and maybe the occasional television or radio commercial. While important, there’s more than one way to skin the proverbial cat. If you don’t mind us bragging a bit, we’re excellent cat skinners. Catch our drift?

Listen, from Utah to the most remote of scary places out on the East Coast, SEO is working wonders for brands looking to improve their presence in the digital sphere. Unbeknownst to many business owners, it’s out there — on that “Internet machine thingy” — that advertorial battles are being won as the loyalty of consumer capital shifts from brand to brand. Truthfully, it doesn’t matter who you are or what your entrepreneurial background looks like: your company is in dire need of SEO.

Fusion 360 - Your Company Is In Dire Need of SEO (Fusion 360 SEO)