Believe it or not, the world of search engine optimization (SEO) is an exciting one. The industry is constantly changing with new discoveries and techniques being made and implemented every week. Truthfully, with so much going on, it can be easy to get lost in the haze of information that’s being produced at such a rapid rate.
For years, SEO specialists have placed a great deal of emphasis on link building. While still important, the best, most accomplished SEO agencies guide their respective clients to digital success through much more than a just a handful of strategically embedded links. For them, there a few tricks of the trade which keep their reputations growing in a positive direction, helping to bring in bigger and better clients with each passing year:
1) Maintain a Strict Editorial Calendar
Think about it: when you’re searching for information on Google, Bing or any other reputable search engine, you want only the best that the Internet has to offer. Content that’s fresh, up-to-date and accurate is the stuff that’s being pursued. Well, if you’re to join the the powerhouses of your specific industry on Google’s first page, you’ll need to produce a similar content type. Though hard work, the reward is well worth the editorial headache.
2) Relationships Are Always More Important Than Links
With the passage of time, it seems that public relations has managed to infiltrate most subsections of digital marketing and SEO is no different. As previously mentioned, link building is vital for SEO success; however, quality links come from valuable relationships, not mind-numbing public relations pitches. As industry-influencers develop professional friendships with your brand, the invaluable links will come.
3) Make Long-Tail Search a Real Focus
Long gone are the days when people conducted simple keyword searches to find desired information. In today’s day and age, search engines are much more advanced and can give people exactly what they want in just one search. For this reason, long-tail search is currently of the utmost importance. Says TheNextWeb.com of the matter, “Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide.”
4) Focus On the Customers, Not Only On the Keywords
Nobody is claiming that keyword research isn’t important. That being said, there are other endeavors which, in their own right, are worthy of a bit of research. As is the case with nearly everything entrepreneurial, the customer is always a prime focus. Instead of spending countless hours and hundreds of dollars on SEO software, devote time to composing helpful blog posts, how-to articles and industry-specific tutorials for customers to learn and grow. They want immediate answers and your website needs to become the exact place for them to obtain them.
Stay tuned: what we’ve presently come to associate with SEO today, more than likely, in the coming years, will no longer be relevant. With that in mind, however, the aforementioned tips promise to make SEO-related successes a regularly occurring feature for years to come when put into practice.