Proliferation

Oct 11
0

Inside an Ad Agency: Task Management

By | advertising, marketing, marketing agencies | No Comments

Just like in any other company, one of the most important things in an advertising agency is task management. In order for your team to accomplish anything effectively and in a timely manner, you need to understand how to manage your team and projects. Whether this means you have a task management software or another way to track the things that are getting done, upcoming projects, and project assignments, you need to have a system.

Software

The challenge that advertising agencies face is keeping everything organized when they have so many different clients with their individual needs and projects. If this is left up to one person and a planner, you’re bound to get lost. The beautiful thing about the digital age is that it increases our effectivity in organization with a myriad of online task management platforms. However, every company has different needs, so it’s important for you to do the research into each system before committing.

Top 5 Project Management Programs in 2018

  1. Wrike
  2. Monday.com
  3. Asana
  4. Basecamp
  5. Trello

Each of these programs are amazing, but they all have different features, so you will have to figure out what your needs are, then begin researching. You can learn more about these and other project management software solutions and how they compare on FinancesOnline.

Project Manager

When it comes to having several projects you’re working on, you may need to consider hiring a project manager to oversee and keep your current and upcoming projects organized. This person should be in charge of organizing your management software and training your team on how to use the system to keep projects clear and up to date.

Scheduling Ahead

The great benefit that comes with management software is that it allows you to schedule projects in advance, and that’s very important for advertising agencies. Scheduling ahead allows you and your company to work ahead and stay on top of tasks. This also allows for space when it comes to those unexpected meetings, projects, and even emergencies.

Clear Communication

You can invest all the money you have into project management software and still fail as a company if you don’t have clear communication. This is probably one of the most essential skills advertising agencies should have. You will need to take this into account when picking your task management software because some programs are more effective than others with communication. Either way, communicating with your team about workflow expectations and upcoming projects is still a part of task management no matter the software being used.

Whether you’re starting an advertising agency, or working to organize your in-house advertising, you will need to research software solutions and begin organizing a team. Work to schedule ahead and communicate clearly with your team. The whole point of task management being enforced is so that teams can work more efficiently as a whole so that advertising agencies can succeed.

Sep 20
0

Integrating Trends into Your Content

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

Integrating current trends into your content is the best way to get the most traffic to your website and company. Content marketing companies are experts on incorporating trends into content. If you aren’t staying on top of trends, your company is going to start losing clients. Simply put, if you don’t stay on top of current trends in the world, your company will quickly be left in the dust. So how exactly can you avoid this and incorporate trends into your content? And more importantly, how do you find what trends are current and best to use?  

Content marketing companies are very popular and useful right now as they work to increase company business and continue to push brands forward. They are experts on how to stay on top of current trends and how to incorporate them into content. Here are a few tips on how to stay on top of current trends.

Keep Your Information Up to Date

The easiest and maybe the most obvious way to stay on top of trends is to stay up to date on news and social media. In today’s world, there is no way you will be able to stay on top of current trends if you aren’t consistently checking the news. Potentially more important than the news even, checking all your social media accounts is crucial. Content marketing companies are constantly following social media trends and learning from them. This is the easiest way you can stay on top of trends.

Utilize SEO Tools

Another way content marketing companies stay up to date on trends is by using SEO tools. This is where you can enter keywords people are plugging into search engines like google and see rising trends. You can see if certain words or phrases have been picking up or slowing down in popularity. You can then incorporate the information you find with these SEO tools into your content.

Network

Networking is huge for staying on top of current trends. Going to local conferences and other activities are great for networking with other people looking for the same trends you are. It is a perfect time to share what trends you have found and hear what they think are the main trends. Whenever you can get out and network, you are benefitting your company in multiple ways.

After you find out what the current trends are, you need to work to incorporate them into your content. For example, if you find via SEO tools that a certain keyword is starting to gain some traction and popularity, use it a number of times in a blog post. It is also important to remember that trends are constantly changing.

Staying on top of trends isn’t lazy work, it takes dedication and persistence. Content marketing companies are built to stay on top of these trends. And though at first, it may seem challenging to do so, it doesn’t need to be. If you are staying up to date with news and social media, using SEO tools, networking and staying persistent, you will pretty easily be able to spot current trends and as a result, be able to integrate them into your content.

Sources:

https://squareup.com/townsquare/8-easy-ways-to-stay-on-top-of-industry-trends

Sep 15
0

Finding the Right Marketing Tactic for Your Content

By | Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Marketing is so much more than just putting out a video advertisement on Facebook and calling it good. You need a plan, effective techniques and bulletproof methods to make sure you get the results you’re looking for. When it comes to coming up with a strategy, there isn’t a set one that all content marketing agencies follow; every brand needs a unique strategy so that they can stand out from the competition and show off their personal brand to the world.

Depending on what kind of content you’re wanting to put out and what your brand message is, you’re going to have to really do your research to come up with the best tactics possible when it comes to marketing your content. Here is how you can find the best tactics for your brand.

The Different Types of Marketing Tactics

The purpose of a marketing tactic is to help you reach your business goals. Whether you’re looking to expand the reach of your services or get your products into the hands of people around the nation, you need to market your brand efficiently. A few efficient marketing tactics include:

Paid Marketing – Investing in content placement, publication, a website, SEO and boosting social posts are great ways to get your name out there. There are both traditional and digital ways of paid content: traditional ways include magazine and billboard ads, and digital methods including Facebook and YouTube ads.

Sponsorships and Endorsements – Paying for brand representation can help boost your brands credibility and help with exposure. Whether you’re being promoted at an event, on a podcast, or through a webinar, you’re going to see an increase in traffic to your website and social platforms. The type of content you’ll be promoting through sponsorships is more visual content.

In addition to the sponsorships is influencer endorsements. Again, more visual content is going to be the focus here; your services or products will most likely be advertised in a video ad or photo on the influencer’s social media platforms.

Engagement – This form of marketing will help you build a connection with your consumers. Most content marketing agencies will use social media messages, blog post comments and surveys to achieve this type of marketing.

E-mail Marketing – Some content marketing agencies will turn to email marketing for audience engagement. You can mail out a newsletter, blog post email, or even behavior-driven email. The best way to reach an audience through email marketing is to have them subscribe to your newsletter.

As you can see, there are several ways that content marketing agencies can accomplish their purpose—it’s all about finding the right one. If you’re looking to develop a strategy to help your brand reach new heights, contact us here at Fusion 360. We’re good at what we do and we’re ready to help you establish your brand.

Sep 10
0

5 Ways to Make Your Content More Interesting

By | content marketing, marketing, Uncategorized | No Comments

Content marketing agencies are agencies that create branded content for specific companies. No matter what kind of company you work for or own, it is possible to make your content more interesting. How can you possibly make a boring topic interesting? Well, we’re glad you asked. Here are five ways to make your content more interesting.

Focus on Practical Topics

The first tip we have is to focus on practical topics. Writing and posting about things most people find interesting is one of the best things you can do. Things like how-to’s, tutorials, and other informational posts tend to reel in the readers. This is because people want to read things that they can take and then use in their real lives. Content marketing agencies can oftentimes transform a boring topic into practical one, and all of a sudden, readers are learning about your topics while being intrigued by practical things they can use in their lives.

Include Pictures and Videos

This step is super important to create more interesting content. Media of any sort can spice up writing of all different types, no matter how boring you may think it is. Being that vision is one of the strongest human senses, seeing something cool when you first open an article or blog will naturally make you want to keep reading.

Include Humor and a Casual Tone

One thing content marketing agencies really encourage is using casual tone in your content. This makes the readers feel like they are listening to a person talk, not some corporate stickler. Keeping it casual will make anyone reading feel more comfortable and willing to reach out to your company. Another way to keep it super casual is to include your sense of humor in your writing. Again, this will not only make it a lighter reading and a more enjoyable experience for the reader, but it will also make them feel more inclined to reach out and talk with your company, which is what you are wanting to get out of content.

Tell Stories

Again, content marketing agencies often times include stories in their content. This is one of the easiest ways to intrigue your readers into your article. If you are writing something boring, but have a super exciting story in your writing, readers may not even notice they are reading and learning about your topic.

Use Figurative Language

Lastly, content marketing agencies use this technique to give a casual vibe and to build rapport with their readers. This is also a great way to turn a rather boring topic into something pretty exciting. Figurative language like similes or metaphors can also help readers understand things better if your topic may be a little hard for some people to understand.

Trying out any of these suggestions are great ways to spice up your content. When your content becomes more interesting, you are more likely to get more traffic to your site and as a result get more customers or clients.

Sources:

https://www.audiencebloom.com/7-easy-ways-to-make-your-content-more-interesting/

Sep 05
0

The Difference Between Digital and Traditional Marketing

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Mobile marketing | No Comments

When it comes to marketing, there are various methods out there for a digital marketing agency to consider. From radio campaigns, to online video ads and even traditional newspaper or magazine ads, there’s no one way to advertise; however, some of these methods are more effective than others, and in today’s technologically advanced world, it comes as no surprise that traditional marketing is beginning to fall behind in some of its methods.

At this point, you may consider digital marketing as the new “traditional” marketing, especially since most people today send their time online. But, does the rise of digital marketing really mean that traditional marketing has met its end? Here is how these two forms of advertising differ from one another.

 

Traditional Marketing at Work

 Traditional marketing has been successful, even to this day, because internet connection isn’t required to reach the audience. This form of marketing was huge before the internet became popular, because it had a strong presence in the world, whether that was through television ads, radio ads, or newspaper campaigns, the consumer was given the content right there and then. Traditional marketing definitely has its benefits, as you can easily reach your audience through physical materials like flyers and magazines.

Not only this, but the materials can be kept by the consumer, and when someone has a physical copy of something like a magazine or book, they’ll often find themselves flipping through it over and over again. Often times, traditional marketing material is easier to understand as well, simply because people are used to this marketing strategy. Traditional marketing allows the targeting of those who aren’t tech savvy or those who don’t have access to internet connection.

But, with its benefits, traditional marketing also has its downside. Physical print such as flyers and magazines can start to get costly, and ad placement is often static and unchangeable. The audience may also feel as if the content is being forced on them, and it’s hard to measure the success of the campaign without analytics. You might also have a harder time reaching your target audience than you would with the help of a digital marketing agency.

 

Digital Marketing: Advertising Reimagined

 With the decline of one method comes the uprising of another, and traditional marketing may soon have to pass the torch to the mighty digital marketing method. The beauty of digital marketing is that it adapts with the advancement of technologies and social platforms. A digital marketing agency has the power to reach an international audience, which can lead to more results when it comes to ad campaigns. Traditional marketing can be limiting, but with the help of a digital marketing agency, you’re opening up options to both you and your consumers. For example, most people can’t stand seeing flyers in their mailbox or on their car windshield, so digital marketing lets your audience choose how they receive ads. Making your audience feel like they have a say is the best way to improve conversion.

Digital marketing also allows for audience interaction. When you send out a flyer, you’re putting all of your trust in that piece of paper. After it reaches the consumer, all you can do is hope that it has enough information and appeal to it to make that person really consider its message. With digital marketing, you can point consumers to your website, where they can review your product or service, see what others think and even get in touch with your staff if they have any questions.

A digital marketing agency will also give you real time results, and you can track how well your campaign is doing through analytics tools. This will allow you to see what is and what isn’t working so you can tweak things accordingly. However, the best part about digital marketing is that it’s cost effective and easy. If you’re looking to run an ad campaign, you won’t have to worry about printing, radio, or tv costs. A digital marketing agency will just give you a flat rate, and they will take care of all of the advertising for you.

There are so many benefits to digital marketing, and while traditional marketing may not be as efficient as it used to be, it set up the basis of advertising and has helped us improve upon advertising methods to better engage with audiences across the globe.

 

Sources:

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

https://houndstoothmediagroup.com/marketing/the-differences-between-traditional-and-digital-marketing/

 

Sep 01
0

Different Types of Digital Marketing

By | digital marketing, marketing, marketing agencies, Mobile marketing, Social Media, Technology | No Comments

Digital marketing agencies are the marketing agencies of the future. Digital marketing is simply electronic marketing that aims to promote products, services, brands, and companies. Within a digital marketing agency, there are a few different types of marketing strategies that are all intertwined. The umbrella of digital marketing covers online marketing, social media marketing, and mobile marketing. Let’s dive in and learn a little bit more about each of these marketing techniques and see how they together.

Online Marketing

The first type of marketing you can find at a digital marketing agency is online marketing. This type of marketing pretty much just promotes its product, services, or brand through any online platform. A big part of online marketing is creating and managing websites. Websites are great marketing tools because that is where potential customers or clients go to see what your brand is all about. Online marketers are in charge of getting traffic to their websites too. To do this, they participate in search engine marketing. This is when you get exposure from certain keywords you use within your website. This includes things like pay per click and search engine optimization. Online marketers also do email marketing and create online ads. To say online marketers have quite the job is an understatement.

Social Media Marketing

The next type of marketing you will find at a digital marketing agency is social media marketing. Social media marketers’ job is to promote their companies product, service or brand through social media sites. These include but are not limited to blogs, Facebook, Twitter, and Instagram. They have to reply to costumers comments, develop hashtags for the company, and plan and post quality content. It is important for all digital marketers to keep an eye on the trends of the internet. They need to pay attention to things like what kinds of stuff get the most views and what type of content is most popular at the moment.

Mobile Marketing

The last role that you can find at a digital marketing agency is mobile marketing. This type of digital marketing is targeting consumers on their phones and tablets. These marketers use text messages, various ads, and mobile applications to promote their product, services, or brand. This is one of the fastest ways to build traffic for your company. Mobile marketing is an especially newer form of marketing in the world today. It is super important for companies to use it and benefit from it.

Overall, digital marketing is super prevalent in our world today. It is one of the fastest ways to get traffic to your company, and as a result get you more clients and customers. A digital marketing agency includes multiple different types of more specific marketing- online, social media, and mobile. All of these marketing techniques work together to get your brand out into the world and to get you the best results possible.

Sources:

https://usatodaytn.com/blog/what-is-online-marketing/

https://keydifferences.com/difference-between-social-media-marketing-and-digital-marketing.html

Jul 20
0

Gearing Your Content Toward Your Audience

By | advertising, content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

One of the most important things when it comes to digital storytelling is understanding your target audience. If you’re wanting your blogs to generate results, you can’t just go in writing blindly, you have to know who you’re trying to reach before your fingers even touch the keyboard to make sure your content is as engaging as possible. Digital marketing companies know this all too well, which is why they take the time to create guidelines for each of their clients.

If you’re struggling to pull in readers, you may want to consider taking a different approach to your style. Here are some of the ways you can tailor your content to your target audience.

 

Determining Who That Audience Is

 Of course, the first thing you’re going to want to do is pinpoint who your target audience is. Digital marketing companies often times produce content for multiple clients at a time, so it’s important for those companies to make sure they keep each of their client’s voices and brand styles separate. For example, if you’re writing for a technology manufacturer, you’re going to tailor your content to millennials, seeing as how this generation uses more advance technology than the previous one. Of course, you’ll still get an older demographic that consists of professional scientists, medical practitioners and engineers, so throwing in a few blogs for them may also benefit you.

The best way to determine who your target audience, is by sending out a survey on the your clients’ social media platforms. Digital marketing companies can’t succeed without the right research.

 

Creating Brand Guides

As we lightly touched on in the previous paragraph, you’re going to want to create brand guides for each one of your clients. Digital marketing companies benefit from this because it allows their employees to be able to know exactly what the content should look and sound like. If the marketing company is successful, the client they are working for is more likely to use their services further, and this is what separates great digital marketing companies, like Fusion 360, apart from the rest of the competition¾ it’s all about the quality of the content and how it will benefit the client in the long run.

Your brand guides should have things such as the clients writing style, target audience, color scheme, font style, vision, core values and their mission. This guide helps digital marketing companies produce content that is on brand and on voice, something that clients will appreciate more than you can imagine.

 

Find Out Where Your Core Demographic Spends Most of Their Time

 Along with determining who your target audience is and creating efficient brand guides, you should also determine where your target audience spends most of their time online. With all kinds of social media platforms out there, you don’t want to be focusing the wrong one, as this will lead to wasted time and poor results. For example, it is important to know that younger audiences are more inclined to use Twitter while Facebook has a much more mature audience. Instagram can have a healthy mix of the two, but it is not a bad idea to send out a survey to determine where most of your audience is at to make sure you’re targeting the right platforms.

In the end, gearing your content toward your audience is all about the research. Digital marketing companies are expected to keep their clients afloat, and bulletproof content is the best way to make sure your company stands out from the competition.

Jun 29
0

Marketing Companies Vs. Advertising Agencies: What is the Difference?

By | advertising, Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Whether the closest you get to the business world is about as close as an athlete is to a paintbrush or you have been a part of a business team for over a decade, it is still difficult for people to explain the difference between marketing companies and advertising agencies.

In a way, they both work towards the same goal: help their client grow.

This goal is common for a lot of businesses, but the reason marketing and advertising is so intertwined are because there is quite a lot of overlap. You cannot take a marketing 101 class at college without going over advertising, and that is what creates all the confusion—advertising falls under the wing of marketing. The reason advertising is not always under the management of marketing companies is because advertising has too much depth and importance to simply ask marketing companies to include it within their other services; this is why many colleges have advertising tracks separate from marketing degrees.

Ultimately, the difference between advertising agencies and marketing companies comes from the different purposes and roles that each firm seeks to fulfill. 

Marketing Companies

To put it simply, marketing companies aim to enhance sales and profits for their respective clientele. In order to do this, they will create in-depth strategies that entail product sales, retail distribution, pricing discounts, and more. Instead of simply creating content for their client to use, a large portion of their work comes from consulting. In order to fulfill these services, marketing companies have communication managers, product managers, research analysts, and marketing directors on their team.

Advertising Agencies

A lot of the same work is done at advertising agencies (such as research, consulting, and etc.), but the overall focus is ever so slightly geared differently. Instead of profits and sales, ad agencies focus on branding and the company’s reputation. Advertising agencies work towards this improved image for companies through creative content and written and visual media. In an advertising agency, you are likely to find video producers, photographers, writers, graphic designers, and web designers working together for the client.

The contrast between purpose and position is enough to distinguish a marketing company and an advertising agency even if there are some overlaying goals and roles. In this article, we have not mentioned social media managers, but you may find them at both types of firms. Not all agencies are the same and their specialties alter what service they perform, and this only adds more confusion. However, if you can recognize the difference between marketing companies and advertising agencies purpose and positions, then you will likely be able to tell the difference.

Whether you are looking for a marketing company or advertising agency, if all you want is to promote your brand or product, look no further than Fusion 360. We have talented teams that will fulfill your needs and take your company to the next level.

Jun 08
0

Targeting Your Audience Using Video

By | content marketing, digital marketing, marketing, Video, video production | No Comments

When it comes to marketing, you have to have a specific audience in mind for your content to be effective. You can’t just go out and shoot a video without knowing who you’re shooting it for, otherwise you won’t see any results; you will have wasted your time, energy, and resources creating something that won’t even be watched. Film production companies know this, of course, which is why they always have a plan before they begin producing their next video project.

Whether you’re trying to promote a service, product, or you just want to get your companies name out there, you have to know who you want to target to avoid a video marketing disaster. Here are some questions you should be asking yourself when it comes to establishing a target audience.

Who is This Service or Product For?

If you’re trying to promote a service or product, you have to be able to identify who will be using it the most. Film production companies aren’t strangers to creating commercials, and these commercials have to appeal to the specific group you’re trying to target. One great way to uncover your audience is by running surveys or focus groups. Through these practices, you’ll be able to look at results from groups of people who took the time to review your product to see what age group is most interested in it.

Speak Your Audiences Language

Once you’ve figured out who your main audience is, you will want to implement their lingo into the scripts you write in order for them to better relate to your message. If your are targeting the millennial generation, for example, you will likely use modern idioms and pop-culture references that are commonly used today. However, if you’re targeting a more mature audience, you may want to stick to a more professional tone.

The way your dialogue is written plays a huge role in how your audience will react to your video. Film production companies are great when it comes to writing in different voices.

Shoot Videos That Will Entertain Your Audience

Another major factor when it comes to targeting your audience is shooting something that they won’t get bored of watching. If you want to truly engage your audience, you’re going to have to keep them interested in your video long enough for them to soak up all of the information that you’ve put in your project. Using different camera angles, incorporating music, and including things like motion graphics and infographic text are great ways to make your video dynamic and engaging. Film production companies know that if they don’t put the necessary effort into their projects, they won’t reach their audience as well as they need to.

Targeting your audience is all about making sure that they feel a connection to your content. If you’re in need of a professional advertising agency to help you with your video production needs, look no further than us here at Fusion 360 Studios. We have a a staff that understands both young and old consumers and what content will work best for your audience.

May 15
0

What Makes an Advertising Agency Successful?

By | advertising, Brand marketing, content marketing, digital marketing, marketing, marketing agencies, public relations | No Comments

Successful companies all have one thing in common: a service to the public that is ideally incomparable—something that brings a positive outcome to their consumers and stands the test of time. It’s all about the quality of the service. When it comes to advertising, an advertising agency needs to give their clients actual results—not just a pitch with empty promises. When it comes to digital marketing, we here are Fusion 360 have created the perfect recipe for success.

Our advertising agency offers everything from brand development to pay per click advertising, but aside from our wide array of services, there are a few other things that help us stand out as the top advertising agency in Utah. Here are some of the things to consider if you’re looking to grow your advertising agency to its full potential.

Client Knowledge is Key

You can’t help your clients grow if you don’t take the time to get to know them; marketing blindly can be the ultimate recipe for disaster. One thing that an advertising agency should always do is understand each clients’ goals, constraints and customer needs. Since writers at an advertising agency will be creating content based around the company’s specific services, they not only need to know everything about the company but also the product inside and out.

With the right amount of understanding and research, you’ll be able to create strong campaigns and bulletproof content that will see excellent results.

A Knowledgeable and Capable Staff

The core of any advertising agency is the staff. The success of the company depends on results and those results come from a team that not only has advertising expertise but oozes with creativity. In addition to this, your staff should work well together and understand each other’s individual roles. The more the cooperation there is, the better the chances of all aspects coming together.

A Vigorous Online Presence

You can’t expect to market someone else’s company if you can’t market yourself. That would be like a local, unknown artist trying to promote an even smaller artist. Your advertising agency should have a strong social pull and be able to draw mass online crowds to make an impact on your client’s business. You should consistently rank high on search engines. If you’re pulling in massive numbers, other companies will tend to take you more seriously and establish a dominating presence as an adverting agency.

Clear Billing and Valuable Services

Once you’ve pulled in a client with your services, you have to seal the deal with your pricing. This doesn’t mean you have to lowball yourself or others, but just be sure that your prices are competitive, fair, and reflect the quality of your services. Also, it’s important to be clear when it comes to billing. Making your billing process as simple as possible is the best way to keep them happy⎯a happy client is a successful one.

Ultimately, an advertising agency relies on this success, so making sure your agency is strong enough to produce results is the number one way to thrive in the world of digital advertising.