Proliferation

Mar 13
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The Biggest Trials That Modern-Day Content Marketers Face When Creating Material

By | advertising, content marketing, marketing | No Comments

Sometimes people really think that they know their shiz about shiz, especially when marketing is being discussed. Truthfully, it seems like everybody and their dog has something to say about advertising, social media or any other related field.

Been on LinkedIn in a while? Honestly, from where we’re standing here at Fusion 360 Studios in Utah, we think you’d be hard-pressed to find someone who doesn’t have “marketing,” “social media,” “public relations” or “blogging” pegged as one of their top skills.

On the flip side of things, for those of us who actually engage in meaningful digital marketing strategy, we know that there’s more to the industry than meets the eye. In fact, as far as content marketing is concerned, there are a handful of challenges that every seasoned professional encounters on a daily basis.

American-Made-in-Todays-Day-&-Age-2

Mar 10
0

Link Dumping Is Disgusting

By | advertising, marketing, SEO | No Comments

In life, disgusting things happen: root canals, messy diapers, tax season, untimely flatulence while at a cousin’s baptismal service in Utah, etc. With gruesome experiences a guarantee for all of us homosapiens, there’s no reason to intentionally add fuel to the fire of vomit-inducing occurrences by way of link dumping.

What’s link dumping, you ask? Well, as defined by UrbanDictionary.com, the typical “link dump” refers to “a collection of relevant links” which “usually connects to news articles or images.” While not an issue when taken at face value, the smelliest of link dumpers tend to implement a handful of idiotic strategies in an effort to mask their dark art.

For starters, many so called “SEO experts” will use a tactic known as “cloaking.” Cloaking, having little to do with Harry Potter, calls for a team of dimwitted SEO imposters to show different content to search engines compared to what users actually see. Even hidden text and links make their respective ways onto websites once security flaws have been identified and exploited.

No need to worry, dear friend. Here at Fusion 360, we believe in playing the SEO game the correct way. After all, we do live in Utah. Quality content, engaged digital communities and interruption-free website promotion help our clients build rapport with Google. The result? A series of impressive, lemony-fresh results which, in the end, produce more of the green stuff: cold hard cash.

Mar 09
0

Two of the Best Branding Points Your Sorry Buttox Has Yet to Focus On

By | advertising, marketing | No Comments

Okay, referring to your butt as “sorry” might’ve been just a bit uncalled for. Heck, it’s “Grade A” profanity here in Utah. We can admit when we’re wrong and this was probably one of those times. After all, we realistically have no way of knowing what your hindquarters look like. Also, this bit is on branding, so forget that anything semi-offensive ever took place.

Listen, we’re certain that America is currently lacking in the ways of branding prowess and we want you to know about it. From our perspective, it appears that many of America’s marketing agencies really know little of the most basic of branding tactics.

For starters, take one of branding’s most important pillars: attitude. Attitude impacts a brand on a cornucopia (sounds smart — branding, eh?) of levels. Says Michael Goldberg of the Huffington Post, “Whatever your attitude is toward something drives your language or behavior about that something. And that behavior will drive other results both positive and negative.”

Truthfully, how do you feel about work? Your clients? Your in-laws? The emotional response from each of the aforementioned items varies according to attitude. Working with any one of our country’s marketing agencies should help deliver a positive reaction, if chosen wisely.

Secondly, consider the process of whatever product or service is being pushed. Process determines outcome, and outcome — you guessed it — greatly impacts attitude. Basically, process is your brand’s action based on your individual attitude.

Whether you’re here with us in Utah or not, if process can become finite and effectively communicative, potential clients take note and understand who you are and what you stand for. With both attitude and process in mind, branding success is eminent, regardless of whatever hiccups (bum-related comments, for example) your company might experience on the road to success.

Mar 08
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Three Smooth Ways to Digitally Build Hype for an Upcoming Event Through Social Media

By | advertising, marketing | No Comments

According to the vast majority of America’s many marketing agencies, building hype is always a good thing. While the kind of buzz that surrounds a Justin Bieber concert might neither be realistic nor desired, if you or your brand has an important fundraiser, party or project going on, people need to know about it.

As is the case with most anything digital, social media will play a key role in helping you throw the event of the year — minus the crying 12-year-old girls, of course.

Much to the dismay of lazy marketing agencies, engagement is a must. Not the marital kind, but the social media kind. Come on bro, you knew what we meant. As far as digital engagement is concerned, the sooner it can start, the better.

Open-ended Facebook posts or tweets allowing for potential attendees to give suggestions as to an event’s design or activities builds intrigue. Simply put, people want to see the result of what it is that they’ve interacted with. In this case, that’s your event.

Once engagement has managed to build a reasonable amount of intrigue, it’s time to invigorate your audience. Twitter contests, for example, do this well. Winners are awarded with waived registration fees and additional buddy passes. See where we’re heading with this? Dope.

Furthermore, it’s never a bad idea to blast out some teaser content to more fully dangle the proverbial carrot. With a sound social media strategy in place, you’re company’s shindig will soon be the shindig to end all shindigs.

Mar 07
0

Content Marketing Mistakes to Avoid Like the Plague

By | advertising, marketing | No Comments

Content marketing isn’t as easy as most upper echelon know-it-alls would have you believe. In fact, in the eyes of both oblivious outsiders and those who ignorantly consider themselves skilled in the ways of “digital marketing” on LinkedIn, content marketing is little more than piece pushing on the good ‘ol World Wide Web.

Well, from where we’re sitting here in Utah, we see things a bit differently. Truthfully, if you and your brand hope to break free from the mediocrity of traditional marketing, not only will a full-blown agency be your best bet, but you’ll need to make certain that two rookie mistakes be entirely avoided.

Create a Gargantuan Amount of Boring Content

If you want your brand to be associated with boredom, go toss your logo onto a highway billboard in Utah. With so much content already existing on the Internet, you’ve got to produce something that’s worth your audience’s time.

Keep in mind that not everything has to be rip-roaringly funny or cat-video-esque. As long as what’s produced and published clings to inside news, personal stories, case studies or opposing viewpoints, readership — and a potential client base, in turn — is bound to grow.

Mistake Content Marketing for the Great Evil That Is Link Building

If you’re reluctant to enter the world of content marketing out of a fear of being labeled as one of those annoying “link builders,” it’s time to put on your “big boy” trunks and dive in because the two couldn’t be more different. There’s a thick line dividing old school link dumping and providing customers with useful information.

Through content marketing, audiences are engaged, meaningful conversations are started and digital reputations are enhanced. Get with the program and take your brand digital.