Proliferation

Jun 08
0

Twitter’s New Changes: What They Mean for Marketing

By | digital marketing, marketing agencies, Social Media | No Comments

Lift up your voice and rejoice! Twitter just announced some major changes that will make life at marketing agencies much easier. The changes are a step towards loosening Twitter’s strict 140-character limit in tweets, while still preserving its signature micro blogging charm.

Adios “.@”

 Under Twitter’s current formula, tweets starting with another user’s Twitter handle were only seen by the shared followers of the person tweeting and the recipient. Twitter users created the “.@” to circumvent this rule. When the new changes take effect, users can do away with that pesky period before the handle. Tweets beginning with a handle will be seen by everyone instead of being restricted.

Media Files

 In the past, photos, GIFs, videos, polls and quote tweets could take up to 25 characters each. The new rules do not count media files towards the character total. This is especially welcomed news for marketing agencies that rely increasingly on visual and interactive elements to engage with audiences. Not having to worry about characters being sucked up by media files means more room to be creative and share your message.

Twitter Handles in Replies

 When replying to another user, Twitter handles will no longer count toward the character limit, with one exception: Only names already in the conversation will be exempt from counting. Adding new handles to the conversation will still count toward the character limit.

Retweet Yourself

 That’s right, Kanye. The new Twitter will allow you to retweet and quote yourself. You’re so vain. You probably think this tweet is about you … oh wait, it is.

When Will It Come to Pass?

 In the blog post announcing the changes, Twitter’s Senior Project Manager Todd Sherman said users could expect the updates to roll out in the next few months. He also announced plans to help users get even more from their tweets. Marketing agencies can only hope that means URL links will one day not count toward those precious 140 characters either. Twitter gods, hear our plea.

Apr 28
0

How Important Is Establishing a Brand Voice?

By | content marketing, marketing agencies, public relations | No Comments

Keeping a consistent tone in your brand voice plays a huge part in how your customers will perceive your company. Big name companies such as Google, LinkedIn and Yamaha have really been amping up their game on how they use their voice — because they understand how important their brand voice is. Knowing your voice will help you craft your content, and content marketing companies in Utah, like Fusion 360, can help you with that craft.

Finding your voice isn’t easy; you have to consider if your company is looking for a funny tone, a serious tone or maybe something inspirational. Once your company has discovered what their tone is, that’s when the real work comes in. Changing your brand tone will mean some major overhauls in your writing styles, content and website.

Who Are You Speaking To?

Whatever you’re trying to market, whether it’s in Utah or around the globe, knowing your audience is going to help you build your voice. Are you trying to speak to teenagers or are you trying to get the attention of senior citizens? Whatever platform you decide to write with, you will want your company to be able to speak to your clients, and give them reassurance that your vision is what they want too. If you’re speaking very bluntly with humor, this probably wouldn’t be the right voice when speaking to senior citizens in Utah, instead try to make yourself sound professional and honest.

What Are You Trying to  Say?

Forbes writes, “Why is your message of broader significance, to the market in general and to your target customers in particular?” Basically, what is your business trying to accomplish, what is the main message? If you’re trying to set up a charity fund, you don’t want an angry tone, you want an understanding and open-minded tone. This is where your company will want to express what your business is all about, and how that connects your customers. Your hired content marketing company Fusion 360 in Utah, can help you with this and help you craft a connection.

How Are You Expressing It?

According to Forbes, there are multiple layers on how you will want to communicate: Your tone, your approach and your medium. Focusing on your medium can help your company when it comes to your content marketing strategy. Many sources will tell you to start a blog, or start an e-newsletter, but this may not be the right way to market to your audience. If you find that these content marketing strategies aren’t working, expand and explore video making or podcasting. Trying new social platforms, or ways of communicating to the client is a god way to find your customers here in Utah or around the world.

How Are You Saying It?

An author knows how to use their voice in their stories – with plot twists, character developments and the author’s descriptions.  Finding this voice will be imperative, because your company could have two writers working on the same article, but both will have very different voices. Think of what vocabulary you want to use, and how you want the tone of your pieces to sound. Using these in your content marketing  will help you reach your audience, and market what you want your customers to know about your company.

Before you start writing content, consult a content marketing company like Fusion 360. We can help you get the right voice for your brand, and once you have this solved, this will help you gather the right audience to your company whether it’s in Utah or around the world.

 

 

Apr 19
0

The Facebook Metrics You Should Care Most About

By | content marketing, digital marketing, Facebook, marketing agencies, Social Media, web development, website design | No Comments

Facebook boasts just over a billion daily active users, making it a huge storehouse of potential customers that businesses can pursue. Since most businesses and digital marketing firms are on board the Facebook train by now, the next step for them is understanding some of the metrics Facebook provides — and how those metrics can be used to improve posts.

Page Views

Page views refer to how many people have visited your Facebook page. This is useful because it can show you how many people were either curious enough about your brand to look you up, or wanted to interact with more of your posts after seeing them on their news feed.

Reach

For Facebook, reach refers to how many users viewed your post. This helps digital marketing firms because you can see which posts gather the most reach, compared to which aren’t doing so well. While this information is useful, it it’s not nearly as useful as seeing how many people engaged with a particular post.

Impressions

While reach refers to number of people who saw your post, impressions refer to how many times your post was seen. This is different, because the same user can see your post more than once if one of his or her friends shares the post. Impressions are a useful metric because they give you a clearer picture of how many times your message is appearing to your audience — and can be a good indicator of how shareable it is.

Engagement

For digital marketing firms in particular, the keyword for social media is, of course, “social.” Engagement measures the percentage of people who interacted with your posts, either through commenting, liking, sharing, etc. This is one of the most useful metrics — because the best type of content is the kind that’s interesting enough for people to share with their friends. The beauty of Facebook is that if you’re sharing something your audience likes, they will do a lot of the legwork for you.

Videos

A major focus for all digital marketing firms is video. If you’re posting videos to your Facebook page, you’ll want to know how many people are actually watching them, right? What’s more useful, though, is seeing how long people have watched your video. Facebook will provide you with the number of times your video has been viewed for at least ten seconds. If videos consistently under perform and people begin to watch but quickly bounce, that’s a solid indicator that your videos need some improvement.

In Summary

Facebook provides these statistics for a reason, so don’t forget to make studying them a regular part of your social media strategy. Only by analyzing stats and understanding how your posts are performing can you continually improve your digital marketing game.

Mar 24
0

How Instagram’s New Algorithm Affects Mobile Marketing

By | advertising, Instagram, marketing agencies, Social Media | No Comments

If you do have an Instagram, then you already know the the Instagram traditionally posts from newest to oldest. Recently, however, Instagram has decided to change its digital marketing strategy. The new strategy involves having an image on top that Instagram thinks you will want to see the most, even if it was posted hours ago. So in relation to content marketing, the content a company advertises will now have to be an ad that an Instagram user will want to see.

So even though your friend posts another picture of her feet five minutes ago, that won’t be the first picture you’ll see which could be a good thing. Instead, Instagram will post a picture first based on the interaction you’ve had with another friend.

So What Does This Mean for Digital and Content Marketing?
Companies will definitely be put to the challenge of content marketing, making sure that the new 30 percent of photos that the viewer is seeing, is something that they’ll want on their feed. Digital marketers will need to revamp their looks and images to make them appealing at a glance. According to Instagram, people are only seeing 70 percent of their photos, and the new change will on average let them see about 30 percent, that 30 percent though is based on what the viewer wants to see.
Digital marketing companies who pay to have their ads on Instagram may likely have their post within those posts being seen by users. Users then have the option of following the business on Instagram and if they do want a follow, your company will be showing up on their feed more often. Of course the content marketing they see will be based off what the person is interested in.

Digital marketing companies, however, are seeing pros and cons to the change. Many have said that their posts may be missed due to not having much relevance to the viewer, while others feel that this new change is going to challenge them and they’ll have to bring a new strategy to the table.