Proliferation

May 30
0

The Different Roles Within an Ad Agency

By | advertising, Brand marketing, content marketing, digital marketing, marketing agencies | No Comments

Marketing companies and advertising agencies aim to do the same thing: fulfill the goals of their clientele through creative channels. However, advertising agencies and marketing companies are filled with different roles and responsibilities that differentiate between the two firms. This blog will explain the specific roles within advertising agencies and how it is different from marketing companies.

Depending on the focus of the firm, there will be different positions within an advertising agency, however, you are likely to find video producers, photographers, writers (blog, copy, script, etc.), graphic designers, and web designers working together at a firm. Even though social media managing is an in between when it comes to marketing and advertising, there are firms with social media managers that will post the content for the client. These positions are the key to the actual creation but, like every business, beyond all this work there are executive positions, HR personnel, and financial departments (but we will only focus on the positions that create the work rather the positions that keep the company organized).

Each position constructs a different role within a firm, but they all unite to promote their clientele’ brand and product. In most firms, these positions will make up different teams—the most common teams are Content, Creative and Social Teams.

Content Team

Writers –  The Content Team is frequently filled with all kinds of writers. As briefly mentioned before, these writers might focus on blog/articles, the copy found on billboards or websites, and scripts in videos. Blog writing is used to help raise the online presence of clients by using keywords and writing pieces that are anywhere from 400-1200 words. This helps optimize the client’s relativity on Google or other search engines—in other terms, a blog writer at an advertising agency or marketing company is an SEO writer. Copywriters’ work is more concise; copy is typically around seven words in length but hammers home an impactful message. Depending on the video, scripts can be short or long but tend to fall right in between.

The writers of a firm make up the content and provide research, statistics and material that the other teams can then work off of.

Creative Team

Video Producers, Graphic Designers, and Photographers – Once content is found and created, the positions under a creative team take the written work and condense it into visual masterpieces. It is these positions that a lot of visual creativity is constructed through shooting and editing videos, photos and graphics. These graphics can be made for infographics or billboards, and the videos can be used for websites, commercials or YouTube channels. Once this work is finished, all that needs to be done is posting it to the correct media source.

Social Team

Social Media Managers – While social media managing is found within many marketing companies, advertising agencies find no problem with posting the work for the client. Social Media Managers receive the combined written and creative work and will add captions and schedule the posts on certain days at specific times.

These three separate teams definitely have their own roles, but the combined work constructs a finished product that promotes the client. Every aspect of advertising is to help the client stand out so creativity is critical for all teams. While marketing companies create in-depth strategies that entail product sales, retail distribution, and pricing discounts, the positions within advertising agencies are geared to specifically promote a company’s brand and product. It is ultimately these unique roles that create enough difference between marketing companies and advertising agencies to split entirely.

If you are looking for an advertising agency to promote your brand or product, look no further than Fusion 360. We have the talented teams that you need to take your company to the next level.

May 15
0

What Makes an Advertising Agency Successful?

By | advertising, Brand marketing, content marketing, digital marketing, marketing, marketing agencies, public relations | No Comments

Successful companies all have one thing in common: a service to the public that is ideally incomparable—something that brings a positive outcome to their consumers and stands the test of time. It’s all about the quality of the service. When it comes to advertising, an advertising agency needs to give their clients actual results—not just a pitch with empty promises. When it comes to digital marketing, we here are Fusion 360 have created the perfect recipe for success.

Our advertising agency offers everything from brand development to pay per click advertising, but aside from our wide array of services, there are a few other things that help us stand out as the top advertising agency in Utah. Here are some of the things to consider if you’re looking to grow your advertising agency to its full potential.

Client Knowledge is Key

You can’t help your clients grow if you don’t take the time to get to know them; marketing blindly can be the ultimate recipe for disaster. One thing that an advertising agency should always do is understand each clients’ goals, constraints and customer needs. Since writers at an advertising agency will be creating content based around the company’s specific services, they not only need to know everything about the company but also the product inside and out.

With the right amount of understanding and research, you’ll be able to create strong campaigns and bulletproof content that will see excellent results.

A Knowledgeable and Capable Staff

The core of any advertising agency is the staff. The success of the company depends on results and those results come from a team that not only has advertising expertise but oozes with creativity. In addition to this, your staff should work well together and understand each other’s individual roles. The more the cooperation there is, the better the chances of all aspects coming together.

A Vigorous Online Presence

You can’t expect to market someone else’s company if you can’t market yourself. That would be like a local, unknown artist trying to promote an even smaller artist. Your advertising agency should have a strong social pull and be able to draw mass online crowds to make an impact on your client’s business. You should consistently rank high on search engines. If you’re pulling in massive numbers, other companies will tend to take you more seriously and establish a dominating presence as an adverting agency.

Clear Billing and Valuable Services

Once you’ve pulled in a client with your services, you have to seal the deal with your pricing. This doesn’t mean you have to lowball yourself or others, but just be sure that your prices are competitive, fair, and reflect the quality of your services. Also, it’s important to be clear when it comes to billing. Making your billing process as simple as possible is the best way to keep them happy⎯a happy client is a successful one.

Ultimately, an advertising agency relies on this success, so making sure your agency is strong enough to produce results is the number one way to thrive in the world of digital advertising.

May 05
0

The Importance of Establishing a Brand

By | Brand marketing, content marketing, marketing, marketing agencies | No Comments

Branding is something that is so crucial to create a successful company. The problem with branding is that most people don’t really know what it is. What exactly is a brand? From logos to tag lines to your website, a brand is what makes your company yours. It’s things you are known and remembered for. Whether you’re an advertising agency or McDonalds, branding is so important. There are a few examples of why creating a brand is so important, so let’s take a look at some of them.

Branding Improves Recognition

The best example of how branding improves recognition is McDonald’s golden arches. Anywhere you are in the world you, along with millions of other people, would recognize the arches. McDonald’s branding, their logo in this case, has become so recognizable that it draws in hundreds of millions of customers. You can create memorable logos and slogans that will stick in people’s heads, too. You can hire an advertising agency to help with this process to make it easier. This makes it hard for anyone to forget your company and naturally, turn to you when they need a product or service your company sells.

Branding Creates Trust

It is proven that a professional appearance in a company builds trust and credibility with people and other companies. Basically, if a company has branding that presents themselves in a professional way, people will be more likely to purchase whatever product or goods your company is selling. Leaving good impressions on customers and other people will help you build trust throughout your community.

Branding Supports Advertising

Branding and advertising go hand in hand; in fact, advertising can be considered a part of your branding. Who you work to advertise to and how you decide to do it can contribute greatly to your brand. Advertising agencies can come in and help your company decide what type of advertising will help you achieve the brand you want.

Branding Brings in New Customers

In essence, branding encourages referrals which leads to new customers. Think about it, you wouldn’t want to refer your friend to a company or business that wasn’t good, would you? You would also have a hard time referring them if you couldn’t remember their name or even their logo. By creating a brand that leaves an impression on people, a brand that is hard to forget, you will continue to get new customers.

 Brands are what make your company yours. Whatever logos or slogans you choose to use will be what people remember about you. Advertising agencies can help you establish your brand from the beginning. Once you establish your brand, you will see an increase in customers who will remember your company and turn into regulars.

Jan 04
0

Why Do Some Ads Fail?

By | advertising, content marketing | No Comments

With as much hatred advertisements get, commercials and television advertisements have roots embedded deep within our culture. Classic talk-shows like the “Johnny Carson Show” often took time out of their programming to mention their sponsors.
From there, a golden age of advertising was born. Pinup girls and macho men from all across Hollywood joined the process to market new inventions and luxuries to people all across the country. Marketing firms popped up all over the place in order to help drive these products to the masses.
What many people fail to consider is the formula that can cause an ad to become an icon. Great advertisements are born of creativity and written with humor. They have ways of sticking around long after airing.
Successful Ads
Take a look at Super Bowl commercials. Some might even say that they are as American as apple pie. TV specials dedicated to the celebration of Super Bowl commercials air year-round in order to remind us of the best advertisements of the year.
The reason advertisements fail is that marketing firms fail to capture an accurate representation of their market. Oftentimes advertisers will make a half-hearted effort at humor that will come off as either cliché or just stupid.
Geico commercials stand out because they are quick, witty and to the point which makes them excellent candidates for iconic parts of this generation. They often use clever puns in order to make the viewer give thought to some ridiculous idea.
What Works?
Advertising isn’t something you can just throw together. A good commercial is something that is planned out and developed over time. The only problem is keeping up with your target audience.
Marketing firms often do extremely extensive research to try and figure out what jokes will do well with the current generation. Using jokes and subtle humor to pique the interest of viewers is by far the best way to make an advertisement.

Sources
https://www.entrepreneur.com/article/182404

12 Causes of Advertising Failure

Aug 22
0

Millennials and Marketing

By | advertising, content marketing, marketing | No Comments

It used to be all about Baby Boomers and how to reach them, as they were the largest generation of consumers who ruled the market like Cersei wants to rule the seven kingdoms. In recent years, Millennials became the largest living generation.

Now, just like Daenerys making the move to take over, digital marketing companies are trying to find the best way to reach Millennials and market to their needs and desires.

Later in Life

 At a digital marketing company, it is important to understand what is important to Millennials if they are a part of your audience. Many believe that Millennials are broke, which is not true. Something important to know about Millennials is they have more college debt, and plenty of credit card debt to go along with it.

As they continue to earn more money, they will be able to handle the debt. They will also make larger purchasing decisions later in life than in previous generations, centering around major events in life. For example, they may buy a house after they have a child, or buy a bigger car after two.

All About Quality

When Millennials are making purchases, they definitely prefer quality over quantity. They put trust in their friends and their opinions of the brands they purchase. Once they find something they like, they are loyal to the brand, service or company.

Reaching Millennials 

Marketing agencies have found the best way to reach the millennial generation is through social media. Creating campaigns and creative content on social media platforms is the best way to reach them. Going along with social media, millennials feel a social responsibility. They are more informed by social media and technology now more than ever.

You have probably heard enough about Millennials and how they are the up and coming generation. They are the generation to reach right now. Understanding Millennials, their brand loyalty, and their spending habits will help you reach these potential customers.

Sources:

https://www.elevatemybrand.com/blog-and-press/how-millennials-are-changing-the-digital-advertising-world

http://www.adweek.com/brand-marketing/how-millennials-are-changing-way-ad-agencies-work-163740/

Aug 10
0

Is AI Taking Over Content Marketing

By | advertising, content marketing, Utah | No Comments

Content marketing is crucial for building a digital brand. Everything points back to the messages in the content. This is why, as an advertising agency in Utah, you’d want to hire a creative team that is capable of producing genuine and relevant content for your clients.

With recent developments in artificial intelligence (AI), experts are discovering how AI can make content creation more efficient. But many fear AI will “take over” in a negative way.

Should We Be Excited or Afraid?

The big question everyone is asking is whether or not AI will be a major game-changer in the near future. The realistic answer is no. AI isn’t going to take over the world anytime soon — knock on wood. However, AI is capable of many things including, writing generic content and analyzing market data, but so far AI lacks the empathy and emotion that humans need.

That doesn’t mean AI won’t have its place in content marketing. It has the potential to be a valuable tool for content teams. AI is good at following orders and completing templated jobs quickly and consistently. This is something that some agencies are already utilizing. Especially those industries that create data heavy, scientific content.

That being said, with the type of advancements we are seeing in the world of AI, we should be excited. The development of AI is going to expand the abilities of content marketing companies. Instead of focusing on monotonous tasks, your creative team can focus on the content that really matters — the content that strikes a connection with people.

Content Is Still King

 As they say, “content is king.” Long live the king. The development of AI isn’t a revolution to overthrow that hierarchy anytime soon. Rather, AI is another pillar of support to elevate content creation. Consequently, from this elevated content, brands will be able to better present themselves through modern mediums.

Sources:

http://www.econtentmag.com/Articles/News/News-Feature/How-AI-is-Impacting-Content-Marketing-119095.htm

https://scrunch.com/blog/5-reasons-why-content-is-king/

 

Aug 08
0

Why Aren’t Millennials Buying Stuff?

By | advertising, content marketing, marketing | No Comments

As the Millennial generation is graduating from college and entering the workforce, finances and student debt are now a forefront issue for this age group. While the average student has $37,172 in student debt at graduation, saving every dollar is essential to financial freedom later down the road.

While many Millennials are quick to point at student debt to the sole contributor, there is also a lack of connection to consumers about their products. Millennials enjoy feeling connected and marketing firms are trying to figure out various routes to connect their consumers.

Here are some products that are lacking in the understanding and connection front.

Fabric Softener

While the title may seem self explanatory, many millennials have no idea what this product is supposed to do. If the purpose or value is not explained as clearly as possible, the potential for purchase is extremely low with this age group.

Also, brands such as Downy do not resonate with these consumers as they deliver no further value to their lives. Lastly, it is not a necessity in doing laundry, only an added bonus. With money being tight with this age group, they want to spend it only on necessities.

Golf

The sport of golf is extremely traditional, slower-paced and expensive. These three attributes do not align with this age group very effectively, resulting in a decline in revenue for some major golf brands. Also, the sport is extremely difficult to self-initiate. Many people were influenced into the sport by a family member or friend. Unless it is a group of friends hitting golf balls for an afternoon, this sport is lacking connection to the new age of adults.

With these products not aligning with the values of the new marketplace, Millennials will be quick to eliminate them because they’re unnecessary. Content marketing companies are constantly trying to figure out what these very complicated consumers are looking for in order to drive sales.

Many an advertising agency has zeroed in on what the consumer wants from major brands, and are bringing it to them through whatever means necessary.

Jul 27
0

Speed vs. Perfection

By | advertising, content marketing, digital marketing, marketing, web development | No Comments

Written by Ascari Pena

 

Famous YouTube star and entrepreneur Gary Vaynerchuk of VaynerMedia states, “Speed is four billion times more important that perfection.” As technology has made our world become increasingly fast and efficient, there is room for debate on what is more important for advertising agencies. Speed or perfection?

As an advertising agency, clients want both. They want their creative to be done fast and perfectly. Unfortunately, this cannot be accomplished in almost any situation.

Speed

Being fast on a day-to-day basis is extremely important. A wise man once said “If you ain’t first, you’re last.” Thank you Talladega Nights and Ricky Bobby for the insightful knowledge. It’s extremely applicable in today’s marketplace where being first is important on many levels.

A perfect example is the New York Times. The famous newspaper is looking to eliminate copywriters to replace them with more journalists. In protest, people stood on the street with typo ridden signs to show that in the news industry, ethics and perfection are more important than speed.

Competition for business is at an all time high, and clients are demanding high speed from their agencies. With the amount of tools available for content marketing and web development, there is no reason for agencies to spend weeks on requests from clients.

Perfection

If you make a mistake large enough, it could be the very next viral meme online. With the speed that the marketplace is demanding, mistakes will be made. Whether clients are more or less forgiving, there is a fine line to be drawn for excusable and inexcusable mistakes. Quality control of content and production is essential to producing a product that has value to the marketplace.

The Balance

While both qualities are important, value and emphasis needs to be place on one or the other. The high-speed market will leave those trying to perfect every little detail in the dust. While making sure all of our work here at Fusion 360 is perfected, speed is the name of the game.

 

Jul 26
0

How Advertising Agencies Keep You Updated on Current Events

By | advertising, content marketing, digital marketing, marketing | No Comments

If you’re wondering how a marketing agency knows what’s going on in the news and portrays that news to you then wonder no more. An advertising agency is about doing just that: advertising. Here’s how they keep you in the know on what’s going on in your town and the world.

Clients and Communication

Marketing agencies typically do work for one or more clients. With all these clients, it is important to watch the news and stay updated on current events that could relate to one of their clients specifically. Here at Fusion 360, we have all eyes on the news so we can use events happening now and create awesome content that is relevant to our audience at that moment.

We are lucky in that we’re not only professionals at advertising why our clients are amazing, but we’re also experts at relaying that applicable information about the news and relating it back to them to make them stand out among the rest.

The Agency

All marketing firms have clients, yes, but they are also responsible for taking care of their own content and social media channels as well. Just one quick visit to Fusion 360’s social channels or blog and you will most likely not only realize how fun Fusion 360 is, but also learn something new about what has happened in Utah or the world and how advertising agencies play a role.

Blogs and Social

What many people don’t realize is that almost every big company or business that has a website also has a blog page. These blogs are not just there to add professionalism to the look of the website, but for the consumers to read and enjoy.

If you’re reading this than you obviously know about Fusion 360’s blog, which is fortunate for you because Fusion 360’s blog is stuffed full with current events and facts that you might have missed out on. Blogs are the perfect way to get questions answered that you probably didn’t even know you had. It’s as if they read your mind before the question has even come into your head. It’s exciting.

Thanks to Fusion 360 and other marketing companies, you’ll be able to show off your dazzling wit to all your close friends and they’ll envy you.