Proliferation

Mar 07
0

Content Marketing Mistakes to Avoid Like the Plague

By | advertising, marketing | No Comments

Content marketing isn’t as easy as most upper echelon know-it-alls would have you believe. In fact, in the eyes of both oblivious outsiders and those who ignorantly consider themselves skilled in the ways of “digital marketing” on LinkedIn, content marketing is little more than piece pushing on the good ‘ol World Wide Web.

Well, from where we’re sitting here in Utah, we see things a bit differently. Truthfully, if you and your brand hope to break free from the mediocrity of traditional marketing, not only will a full-blown agency be your best bet, but you’ll need to make certain that two rookie mistakes be entirely avoided.

Create a Gargantuan Amount of Boring Content

If you want your brand to be associated with boredom, go toss your logo onto a highway billboard in Utah. With so much content already existing on the Internet, you’ve got to produce something that’s worth your audience’s time.

Keep in mind that not everything has to be rip-roaringly funny or cat-video-esque. As long as what’s produced and published clings to inside news, personal stories, case studies or opposing viewpoints, readership — and a potential client base, in turn — is bound to grow.

Mistake Content Marketing for the Great Evil That Is Link Building

If you’re reluctant to enter the world of content marketing out of a fear of being labeled as one of those annoying “link builders,” it’s time to put on your “big boy” trunks and dive in because the two couldn’t be more different. There’s a thick line dividing old school link dumping and providing customers with useful information.

Through content marketing, audiences are engaged, meaningful conversations are started and digital reputations are enhanced. Get with the program and take your brand digital.

Mar 04
0

The Boom of America’s Content Marketing Craze

By | advertising | No Comments

Currently, content marketing appears to be dominating the respective worlds of product and service pushing. No longer do target audiences want to be bombarded with cumbersome information or annoyingly interrupted as they surf the World Wide Web, engage in app activity on their smartphones or watch a video on YouTube.

Basically, people don’t want to be the victims of pushy, in-your-face advertorial methods. If marketing or advertising agencies have nothing of benefit to offer, nobody is willing to listen.

For this very reason, content marketing has taken off as a viable means of client interaction for both startup and mega brands. The following infographic presents concrete, statistical data upholding the validity of the current content marketing craze.

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Mar 04
0

Digital Display Advertising Has Gone the Way of All the Earth

By | advertising | No Comments

Paper cuts are annoying. Employees at your local Department of Motor Vehicles are annoying. Routine kicks to the groin are annoying. That being said, all of them pale in comparison to being bombarded with banner ads while surfing the World Wide Web. Nothing could be worse.

Though the majority of America’s marketing agencies are well-versed in their craft of choice, too many of them refuse to adapt in the digital age. Where display advertising falls flat on its face, search engine optimization, video production, content marketing and digital public relations excel. Still not convinced? Keep reading and you’ll see what we’re talking about.

Fusion 360 - Digital Display Advertising (Fusion 360 Agency)

Mar 04
0

Online Videos Trounce TV Commercials for Up-and-Coming Businesses

By | advertising, Video, video production | No Comments

It seems like each and every year companies become more willing to hand over millions of hard-earned dollars to some of America’s largest, most prominent advertising firms. While investing cold, hard cash in a formal marketing agency is never a bad idea, basing the entirety of your product or service-pushing strategy solely on television commercials is an outdated method that, honestly, is ripe for failure.

Those who keep up-to-date with the latest marketing trends, however, haven’t been fooled. They’ve discovered, along with countless video production specialists from Utah all the way to America’s East Coast, that digital video is a much more effective platform from which to launch an advertising campaign. Still not convinced? Take a look at the following infographic for further clarification.

Fusion 360 - Online Videos Trounce TV Commercials for Up-and-Coming Businesses (Fusion 360 Video Production)

Feb 20
0

The Outlandish Oddities of Google

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For SEO specialists from Utah and elsewhere, when Google says, “Jump,” the response is always, “How high?” Though important for those who work in communications-related professions, Google — in recent years — has also had a way of making itself a staple of global culture for all those fortunate enough to have internet access.

As Americans, Google is now literally a paramount part of our daily lives. While most of us simply couldn’t imagine an existence without the world’s most popular search engine, you’d be surprised to hear that there’s much you’ve yet to learn about the groundbreaking company, as demonstrated by the following fun facts:

The-Outlandish-Oddities-of-Google2

Feb 13
0

Google Feels That SEO-Driven Content Shouldn’t Be Considered Spam

By | advertising | No Comments

If there’s anything that fans of the World Wide Web and all of her many appendages absolutely loathe, it’s spam. No, not the mystery meat which first made itself popular for busy American housewives from Utah during the 1930s, but the annoying, useless information which somehow manages to make its way into our inboxes each and every day.

While old-timers and the painfully out of touch might not understand what search engine optimization (SEO) even is, the fact remains the same: for those who are serious about producing content that will be both found and consumed, SEO is by far the best option.

Furthermore, if you or someone you know feels otherwise, take it up with Google because they openly support the very practice which seeks to benefit from their complex algorithm.

Recently, said Matt Cutts — head of Google’s web spam fighting team — through SearchEngineLand.com, “We don’t consider SEO to be spam. It’s a valid way to help people find what they’re looking for via search engines.”

From smaller markets in Utah to the largest of global cities in New York, people want their written creations made readily available for mass digestion. It just so happens that a formal avoidance of complex, industry-specific jargon and implementation of proven keywords makes that kind of crawlability possible.

Just as SPAM — an actual creepy product — has managed to stand the test of time, SEO — a substantially less creepy service — promises to do likewise.

Feb 13
0

Quick Fixes to Enhance Amateur Video Production Quality

By | advertising | No Comments

Nowadays, it seems like everyone considers themselves a specialist of video production. Smartphones, though extremely useful, have given people continual access to amateurish apps such as Snapchat, Vine and YouTube.

Though beneficial for both professional and personal endeavors, simple filters and touchscreen edits don’t mean much for real-life video production experts. Whether you’re working with us here at Fusion 360 in Utah or elsewhere, making your visual creations all that they can be is a complex process.

That being said, there are a number of basic quick fixes which can greatly enhance the overall quality of your homemade videos. For starters, use a tripod. It might seem overly elementary, but the stationary approach to filming really works.

Furthermore, consider shooting at a closer distance. In large part, detail is what grabs an audience’s attention. When closeups are frequently used, continuity errors during the editing process are all but eliminated, as well.

Lastly, it’s paramount that the first 10 seconds of any video be strong. Use your best stuff as early as possible to keep your audience engaged. While it might be difficult to find a shot that tells the totality of your piece’s message, if located, use it. Explosive intrigue is created during a video’s initial moments.

From Utah to New York, the truth of the matter remains the same: practice makes perfect. For the most difficult of video production projects, however, stick with a results-based digital marketing agency or advertising firm for the ideal outcome.

Feb 13
0

For Video Advertisers, the Super Bowl Is Nothing Compared to the World Cup

By | advertising | No Comments

The Super Bowl is known for being one of the world’s biggest advertising opportunities. Advertising agencies and video production specialists form Utah to the farthest reaches of the East Coast fork over millions of dollars to enter the living rooms of each and every American family to both build brand identity and push a product or service.

With such a ruckus being caused by the bleak, tear-jerking nature of the majority of Super Bowl commercials this year, we at Fusion 360 have been thinking about other mammoth sporting events at which video production companies could repent of their respective commercial face-plants.

When speaking of gargantuan sporting events, the FIFA World Cup always comes to mind. Though this year’s Super Bowl was able to bring in a record-breaking 114.5 million viewers, the event pales in comparison to the global popularity of the world’s largest sporting tournament.

Reports FIFA.com of their own tournament, “The FIFA World Cup is the world’s most widely viewed sporting event; an estimated 715.1 million people watched the final match of the 2006 FIFA World Cup held in Germany and the 2010 event in South Africa was broadcast to 204 countries on 245 different channels.”

Though companies with smaller market reaches in Utah or elsewhere might not need a formal television commercial package during the World Cup, Olympics of Super Bowl, through smaller, content-driven pieces on YouTube or Vimeo, video will still most assuredly help with any and all branding goals.

Feb 13
0

The ‘Pack-a-Punch’ Power of Taglines

By | advertising | No Comments

No, it’s not some crazy pseudoscience; taglines really are that important. Though your salt-of-the-earth grandparents might think otherwise, there’s a reason why nearly all of the world’s largest brands fork over millions of dollars to marketing agencies: advertising works. It’s true that a tagline isn’t everything, but it’s certainly something, and that “something” is what stays trapped inside the heads of precious consumers when a buying opportunity rears its ugly head and your company’s bank account is in need of some serious coin.

Nike: ‘Just Do It.’

The “power period” first gained prominence with Nike. “Just Do It” is one thing. Insert a period at the end of the aforementioned slogan and shiz gets intense real quick. Sure, your hopeful girlfriend might be able to come up with another example, but rarely are three words able to concisely deliver such a powerful message. Created for the Oregon-based sporting goods manufacturer in 1988 by Wieden + Kennedy, “Just Do It” transmits all out devotion from The Association all the way to your hometown court at the park across the street: Athletic greatness or bust.

California Milk Processor Board: ‘Got Milk?’

When you think of product-pushing genius, your thoughts aren’t initially carried away to grimy dairy farms in California. Well, they still probably shouldn’t be, but the California Milk Processor Board certainly knew which of America’s many marketing agencies to hire when they came up with the “Got Milk?” campaign for their advertorial onslaught of parents concerned about their children’s bone strength. The saying is a textbook example of a consumer “call to action.” Milk’s either not present in the home or going bad. In either state, you need more of it. Touché, dirty farmer men.

Apple: ‘Think Different’

Honestly, who doesn’t adore Apple? Marketing agencies certainly do. Truthfully, Jobs and Wozniak could be pushing baby tranquilizers and we’d all line up to buy ‘em with a slogan like “Think Differently.” Creativity becomes the lead blocker as customers from the four corners of the globe rush to purchase anything with an old, half-eaten apple slapped on it. In 1997, when the tagline was first coined, Apple wasn’t the tech innovator that it is today. Things have certainly changed.

Taglines? Yeah, case closed. They’re worth every penny.

Feb 13
1

Google’s Heavy Emphasis on Quality With Content Marketing

By | advertising | No Comments

For marketing agencies — more specifically, content marketers — all across the country, Google is king. In this, the digital age of communication, ranking well with the gods down at Google is vital for reputation building, product pushing and overall brand success. Within the past few years, however, Google has taken things a step further for content marketers by changing the very algorithm which is responsible for determining search results.

Google’s most current algorithm, codenamed “Hummingbird,” was put into effect in 2013. Though continually updated to mesh perfectly with the ever-changing tendencies of America’s many marketing agencies, one truth remains constant: quality content is key.

Says ConvinceAndConvert of the Hummingbird’s tactics, “The system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching. This means that the derived, inferred ‘meaning’ of the search is more important than the exact words composing the query.”

For content marketers, keywords are no longer the main focus. Meaning and intent are now everything for those serious about leaving a digital impression. Reportedly, Google has made these changes so that their produced search results more closely mimic something that a real person would pursue.

Simply put, if people like it, Google will as well. No longer can corners be cut for content marketers looking to help a client.