The Difference Between Digital and Traditional Marketing

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Mobile marketing | No Comments

When it comes to marketing, there are various methods out there for a digital marketing agency to consider. From radio campaigns, to online video ads and even traditional newspaper or magazine ads, there’s no one way to advertise; however, some of these methods are more effective than others, and in today’s technologically advanced world, it comes as no surprise that traditional marketing is beginning to fall behind in some of its methods.

At this point, you may consider digital marketing as the new “traditional” marketing, especially since most people today send their time online. But, does the rise of digital marketing really mean that traditional marketing has met its end? Here is how these two forms of advertising differ from one another.

 

Traditional Marketing at Work

 Traditional marketing has been successful, even to this day, because internet connection isn’t required to reach the audience. This form of marketing was huge before the internet became popular, because it had a strong presence in the world, whether that was through television ads, radio ads, or newspaper campaigns, the consumer was given the content right there and then. Traditional marketing definitely has its benefits, as you can easily reach your audience through physical materials like flyers and magazines.

Not only this, but the materials can be kept by the consumer, and when someone has a physical copy of something like a magazine or book, they’ll often find themselves flipping through it over and over again. Often times, traditional marketing material is easier to understand as well, simply because people are used to this marketing strategy. Traditional marketing allows the targeting of those who aren’t tech savvy or those who don’t have access to internet connection.

But, with its benefits, traditional marketing also has its downside. Physical print such as flyers and magazines can start to get costly, and ad placement is often static and unchangeable. The audience may also feel as if the content is being forced on them, and it’s hard to measure the success of the campaign without analytics. You might also have a harder time reaching your target audience than you would with the help of a digital marketing agency.

 

Digital Marketing: Advertising Reimagined

 With the decline of one method comes the uprising of another, and traditional marketing may soon have to pass the torch to the mighty digital marketing method. The beauty of digital marketing is that it adapts with the advancement of technologies and social platforms. A digital marketing agency has the power to reach an international audience, which can lead to more results when it comes to ad campaigns. Traditional marketing can be limiting, but with the help of a digital marketing agency, you’re opening up options to both you and your consumers. For example, most people can’t stand seeing flyers in their mailbox or on their car windshield, so digital marketing lets your audience choose how they receive ads. Making your audience feel like they have a say is the best way to improve conversion.

Digital marketing also allows for audience interaction. When you send out a flyer, you’re putting all of your trust in that piece of paper. After it reaches the consumer, all you can do is hope that it has enough information and appeal to it to make that person really consider its message. With digital marketing, you can point consumers to your website, where they can review your product or service, see what others think and even get in touch with your staff if they have any questions.

A digital marketing agency will also give you real time results, and you can track how well your campaign is doing through analytics tools. This will allow you to see what is and what isn’t working so you can tweak things accordingly. However, the best part about digital marketing is that it’s cost effective and easy. If you’re looking to run an ad campaign, you won’t have to worry about printing, radio, or tv costs. A digital marketing agency will just give you a flat rate, and they will take care of all of the advertising for you.

There are so many benefits to digital marketing, and while traditional marketing may not be as efficient as it used to be, it set up the basis of advertising and has helped us improve upon advertising methods to better engage with audiences across the globe.

 

Sources:

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

https://houndstoothmediagroup.com/marketing/the-differences-between-traditional-and-digital-marketing/

 

Different Types of Digital Marketing

By | digital marketing, marketing, marketing agencies, Mobile marketing, Social Media, Technology | No Comments

Digital marketing agencies are the marketing agencies of the future. Digital marketing is simply electronic marketing that aims to promote products, services, brands, and companies. Within a digital marketing agency, there are a few different types of marketing strategies that are all intertwined. The umbrella of digital marketing covers online marketing, social media marketing, and mobile marketing. Let’s dive in and learn a little bit more about each of these marketing techniques and see how they together.

Online Marketing

The first type of marketing you can find at a digital marketing agency is online marketing. This type of marketing pretty much just promotes its product, services, or brand through any online platform. A big part of online marketing is creating and managing websites. Websites are great marketing tools because that is where potential customers or clients go to see what your brand is all about. Online marketers are in charge of getting traffic to their websites too. To do this, they participate in search engine marketing. This is when you get exposure from certain keywords you use within your website. This includes things like pay per click and search engine optimization. Online marketers also do email marketing and create online ads. To say online marketers have quite the job is an understatement.

Social Media Marketing

The next type of marketing you will find at a digital marketing agency is social media marketing. Social media marketers’ job is to promote their companies product, service or brand through social media sites. These include but are not limited to blogs, Facebook, Twitter, and Instagram. They have to reply to costumers comments, develop hashtags for the company, and plan and post quality content. It is important for all digital marketers to keep an eye on the trends of the internet. They need to pay attention to things like what kinds of stuff get the most views and what type of content is most popular at the moment.

Mobile Marketing

The last role that you can find at a digital marketing agency is mobile marketing. This type of digital marketing is targeting consumers on their phones and tablets. These marketers use text messages, various ads, and mobile applications to promote their product, services, or brand. This is one of the fastest ways to build traffic for your company. Mobile marketing is an especially newer form of marketing in the world today. It is super important for companies to use it and benefit from it.

Overall, digital marketing is super prevalent in our world today. It is one of the fastest ways to get traffic to your company, and as a result get you more clients and customers. A digital marketing agency includes multiple different types of more specific marketing- online, social media, and mobile. All of these marketing techniques work together to get your brand out into the world and to get you the best results possible.

Sources:

https://usatodaytn.com/blog/what-is-online-marketing/

https://keydifferences.com/difference-between-social-media-marketing-and-digital-marketing.html

Different Accessories Needed on Set

By | Video, video production | No Comments

To create the best outcome possible in your video production, there are a few tools or accessories that will make the process easier. Some of these accessories can also help increase the quality of your results. There are so many different kinds that you can find and use to create successful videos, but we are just going to touch on a few notable different accessories that may be needed on a video production set.

Lighting

You already have your camera to film on, so what else are you going to need to create an awesome video? If you are shooting inside, a lighting kit is super useful. Typically a three point kit will create the lighting you need within the studio. These lights will help the quality of your video significantly increase. The best part of the lighting? It doesn’t have to be expensive. You can get these types of lights for pretty cheap.

Microphones

On a video production set, microphones are a necessity. It is one of the easiest ways to separate the experienced from the ammeters. Microphones help to produce a super clear sound. If you happen to be filming a group or a crowd, have a mic boom is super useful. It will allow you to pick up the specific voices and noises you want from the crowd.

Camera Lenses

Did you know there are hundreds of different kinds of lenses you can use on your camera? There are different lenses you should use in different situations to get the best result. For example, you can use a wide angle lens if you have a lot of things to fit in. Or you can use a macro lens if you need a close up shot. There are even specific lenses you can use for different lighting.

Green Screens

Green-screens can be important on your video production set if you need to digitally add a background. Like the lights, green-screens aren’t too expensive. They can transport your set to literally anywhere in the world.

Fun Stuff

If you are looking to splurge a little bit on a fun accessory for your video production set, things like drones or go pro types of cameras can create great content. These tools are not needed on set by any means, but they can be really fun if you are looking to step up your video production.

Accessories on video production sets aren’t always necessary. They do however help to create even better videos and can make the filming process easier on you. They can help to add to your video and make you stand out as a videographer. There are endless numbers of different kinds of film accessories and they are constantly coming out with new ones. Try out a few new accessories today to see if you can see a difference in your videos.

What Makes an Award-Winning Film?

By | Uncategorized | No Comments

Did you know that academy award winning films are not necessarily the films that make the most money in box-office sales? That’s because the people who judge films for Academy Awards are anywhere from 30-100 (they’re not teens or young couples on dates), and there are only 6,000 of them (They’re a relatively small percentage of the population that judge these movies). Also, Academy Awards are like, literary awards. They depend a lot on emotional impact, not necessarily action quality or actor attractiveness, even though those things are somewhat important. So, what is in film production that makes a film award-winning quality?

First, the film must be compelling. For example, dramas are emotionally captivating—they make an audience feel emotions more deeply than comedies do. In film production, scenes need to make an audience hold their breath and clench their fists tight. What makes a drama an even more emotionally powerful film? A true story. If the film is based on something that actually happened, audiences are sucked in even more. That’s the stuff that the judges eat up. It’s one thing to watch something fictional, but another thing entirely to watch something real. Knowing that the film is based on true events triggers empathy. When an audience realizes that the scenes flashing across their faces portray REAL human beings, it deepens the film’s impact in a way that nothing but reality can.

To win an award, a film must send a widely accepted message, or in today’s world, a progressive message. This is of vital importance. Your film production will not win any awards if the message you’re sending is widely offensive or directly combative toward public opinion. For example, WWII films consistently do well. By and large, most people agree that Nazis were bad, American soldiers were heroes, and the slaughter of innocent Jews was horrendous. If, however, your film portrays Trump as a national savior and Obama as a dangerous criminal, no awards for you. Public opinion varies too widely.

Furthermore, famous people play a huge role in film production. The reasoning is two-fold. Celebrity directors, actors/actresses, and studios attract more attention, and Academy Award judges do have favorites. Secondly, celebrities are often famous because they’re talented people. Talented people make excellent films. Excellent films win awards. Basic.

The last element of award-winning films is the quality of the film production. Brilliant writing, screenplay, and soundtracks define Oscar-nominated movies. Films that feel too experimental or too predictable just don’t do as well. Your film should surprise and delight your audience while remaining mostly inside their comfort zone. Also, films that are obviously “Oscar-bait” (cliché Oscar material released at the end of the year) are sometimes less liked because they’re trying too hard. 

In short, real-world dramas do best because they engage audiences. Controversial messages in movies divide and offend the Academy Award judges. Celebrities actors and directors can carry the film into prominence/nomination. And movies whose film production flows flawlessly stand out.

No matter what film you are looking to create, the same principles can be applied to everyday videos. moving stories/emotion, real-life connection, great talent, and etc. The film production team here at Fusion 360 understands these things and apply them to the videos we make. If you have any film production needs, do not wait to contact us!

5 Video Production Tips for Beginners

By | Video, video production | No Comments

If you are starting your video production journey, there are probably some things you don’t know or just aren’t quite sure of. There are a lot of things to learn and remember when making a video, so looking at production companies can be intimidating, but it doesn’t need to be. Here are our top five production tips for beginners to make it a little bit easier for you.

Plan, Plan, Plan

One of the biggest tips we can give for beginners is making sure to take the time to plan out before filming. A few of the things you are going to want to plan out are your goals, what audiences are you are targeting, what specific things you want to be included, who you want in it and more. There are really no limits on how much you can plan, and the more you plan, the more likely your film will turn out the way you want it to. Production companies are always emphasizing the importance of planning, with good reason.

Backgrounds are Important

A lot of beginners don’t really put much thought into the backgrounds they are using for their videos. There are actually two different kinds of backgrounds used in film production. You can use real backgrounds like living rooms and parks or fake backgrounds like green screens and curtains. If you are using real backgrounds, it is important to make sure only the things you want to be shown are in the background. If you want to use a green screen but don’t have one, production companies are often willing to rent them out to you.  

Don’t Use a Camera Mic

This tip may seem like an unnecessary one to beginners, however, it is actually a pretty big deal. Using a real external microphone will make the sound you produce a thousand times clearer and overall better than using the simple microphone that comes with your camera. Again, if you don’t have an external microphone, production companies can be a good resource to look to for rentals.  

Lighting is Everything

This tip is no joke- lighting can make or break your film. If you are filming outside, filming on overcast days, an hour after sunrise, or an hour before sunset are some of the best times to do so. If you plan on filming inside, choosing a room that has good natural lighting is a great option. If natural light isn’t available for you, using film lights like those at production companies is the best way to achieve the same look.

Film in Small Segments

Filming in shorter clips is great for multiple reasons. It is a lot easier to remember enough stuff for a short clip rather than for a huge one. By filming short clips you can also make it easier on yourself or whoever is going to edit your film. This makes it a lot easier for editors to make smoother less choppy cuts and therefore creating a better overall end result.

Sources:

http://blog.visme.co/video-tips/

5 Traits of a Successful Video Production Team

By | Video, video production | No Comments

When it comes to hiring a successful video production team, it can be tough. There are so many different teams to choose from! What makes a good and what makes a bad production team? Here are the five traits of a successful video production team you might want to look for before deciding on your production team.

Reliable

The first trait you will want to have in your video production team is reliability. You don’t want a team that is going to bail last minute, start late, and maybe even not finish the project by your deadline. You want a team that you can trust 100 percent. All of your time and work you have put into your project should be rewarded with a team that is going to put their all into it and makes you a priority.

Full of Ideas

Coming into a production set with your own ideas is great, in fact, it is preferred. However, If you have a video production team that offers no input at all you should have a few red flags go off. Production teams are experts when it comes to making videos. So having a team that offers no new ideas or alternatives shows that they either aren’t qualified or aren’t fully interested in your project- both negative things. You want a team that is going to use your ideas, but if they see a better or easier alternative they are going to speak up and share their expertise with you.

Passionate

When hiring a video production team, passion should definitely be something you keep an eye out for. Hiring a team that is passionate about not only film but about your project specifically will help to create a great end product you will be proud of. Passionate teams will be will to work late or take the time to re-shoot certain scenes if needed. They are willing to put the work in to get the result you deserve.

Team Players

Teamwork is beneficial in every single aspect of life. This is no different when it comes to video production. Though some filmmakers can create amazing products by themselves, when they work as a team with other people it offers a different pool of ideas, skills, and results. It can also help the filmmaker be less stressed and able to create higher quality content in a short amount of time.

Creative

One of the last important traits to look for in a video production team is creativity. Again, you can come in with all the ideas in the world, and they can be really good ideas! However, having a pool of other peoples perspective and creative ideas can come together to create a result you could have never imagined! When it comes to video production, the more creativity, the better.

 

Sources:

http://blog.mitchcommgroup.com/jamesonsheppard/five-qualities-of-a-great-video-producer

The 5 Pre-Production Stages

By | Video, video production | No Comments

Pre-production; sounds like a pretty broad step in the whole video production process, right? The word itself tells you that it is what happens before you actually start production and filming. But what exactly do you need to do before filming that is so important it requires this whole step? Here are the five stages of pre-production that need to be completed before filming.

The Script

This step may seem obvious. You can’t really film if you don’t have a script and a plan of what you are going to say and do. Creating a script can be a pretty long process, especially if you are including all of the drafts and re-writes you are going to do. Video production teams are there to help you write the script too. It is important to solidify and perfect your script before you move into the production phase as it will save you time and money to do so.

The Crew

Choosing your crew is a big part of pre-production too. You’ll have to make sure you choose a video-production team that have desirable traits, reviews, and that you are comfortable around. Choosing your cast is important as well. You want to select people that represent your brand and products the right way. You will also want a cast that you get along with to make the production phase a lot smoother for all of you.

The Location

Where you decide to shoot your film is a huge decision. Inside or outside? Studio or house? Morning or evening? There are endless options of where and when to film, which can be overwhelming. Your video production team should be willing to help you make the right decision. Once you decide where you want to film, you will have to figure out what kind of equipment you will need in that specific place. For example, if you are shooting inside you may need lights, and if you are shooting outside you may need camera covers to in case the weather changes.

Budget

Though this may be one of the least exciting steps of video production, it is easily one of the most important. Budgeting sets the tone for both the production and post-production stages of filming. Doing so ahead of time will make sure you don’t accidentally spend more than you have, which is very easy when it comes to film production.

Rehearse

The last stage is video production is rehearsing. This step also can take a long time, it depends on the length of your video. Scheduled rehearsals along with individual ones are some of the best ways for everyone on the team to learn their lines. Having everyone be confident and prepared when it comes to the production phase makes it a lot easier for everyone.

Sources:

https://www.nyfa.edu/student-resources/9-stages-of-pre-production/

Gearing Your Content Toward Your Audience

By | advertising, content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

One of the most important things when it comes to digital storytelling is understanding your target audience. If you’re wanting your blogs to generate results, you can’t just go in writing blindly, you have to know who you’re trying to reach before your fingers even touch the keyboard to make sure your content is as engaging as possible. Digital marketing companies know this all too well, which is why they take the time to create guidelines for each of their clients.

If you’re struggling to pull in readers, you may want to consider taking a different approach to your style. Here are some of the ways you can tailor your content to your target audience.

 

Determining Who That Audience Is

 Of course, the first thing you’re going to want to do is pinpoint who your target audience is. Digital marketing companies often times produce content for multiple clients at a time, so it’s important for those companies to make sure they keep each of their client’s voices and brand styles separate. For example, if you’re writing for a technology manufacturer, you’re going to tailor your content to millennials, seeing as how this generation uses more advance technology than the previous one. Of course, you’ll still get an older demographic that consists of professional scientists, medical practitioners and engineers, so throwing in a few blogs for them may also benefit you.

The best way to determine who your target audience, is by sending out a survey on the your clients’ social media platforms. Digital marketing companies can’t succeed without the right research.

 

Creating Brand Guides

As we lightly touched on in the previous paragraph, you’re going to want to create brand guides for each one of your clients. Digital marketing companies benefit from this because it allows their employees to be able to know exactly what the content should look and sound like. If the marketing company is successful, the client they are working for is more likely to use their services further, and this is what separates great digital marketing companies, like Fusion 360, apart from the rest of the competition¾ it’s all about the quality of the content and how it will benefit the client in the long run.

Your brand guides should have things such as the clients writing style, target audience, color scheme, font style, vision, core values and their mission. This guide helps digital marketing companies produce content that is on brand and on voice, something that clients will appreciate more than you can imagine.

 

Find Out Where Your Core Demographic Spends Most of Their Time

 Along with determining who your target audience is and creating efficient brand guides, you should also determine where your target audience spends most of their time online. With all kinds of social media platforms out there, you don’t want to be focusing the wrong one, as this will lead to wasted time and poor results. For example, it is important to know that younger audiences are more inclined to use Twitter while Facebook has a much more mature audience. Instagram can have a healthy mix of the two, but it is not a bad idea to send out a survey to determine where most of your audience is at to make sure you’re targeting the right platforms.

In the end, gearing your content toward your audience is all about the research. Digital marketing companies are expected to keep their clients afloat, and bulletproof content is the best way to make sure your company stands out from the competition.

Different Stages of Your Video Production

By | Video, video production | No Comments

You are ready to create the film you have been envisioning for months. The only problem you face is how you can even start this process. What do you do to start filming a video? Film production is more of a process than some might think. Though there are a ton of small steps taken to create the end result, we can normally group all of these into three main steps- pre-Production, production, and post-production.

Pre-production

Pre-production is everything you do before you actually start filming. In this stage, some of the things you do are first meeting with producers and production teams, researching, writing your script, casting, re-writing your script, hiring all the crews you need, and so much more. For film productions, pre-production is a super vital step to the success of your film. If you don’t have a successful or at least useful pre-production time, it is likely that your film won’t end up the way you want it to. Putting in the time here is how you get the good results at the end. This stage can vary in length big time. Some big factors of how long pre-production will take is how long of a film you are trying to produce and if you are trying to incorporate a lot of effects.

Production

Production is when all the pre-production work and planning starts to come to life. This is when the director finally shouts “action” and you get to film. Camera crews, casts, lighting crews, directors, and producers all have to work together in this stage. If they aren’t communicating or working together, the film probably won’t turn out well. The film production stage can take anywhere from a day to a few months to complete, depending on what type of video you are filming. Though it seems like the biggest stage of video producing, it is typically one of the quickest.

Post-production

Post-production includes everything you do after filming is over. One of the biggest steps in this stage is the editing of your film. Depending on what type of video you just made the editing process can take different amounts of time. Music, visual effects, sound effects and other graphics being added are just a few of the things editors will do. Post-production will also include clean up of the set which can be quite the task depending on your set size. Post-film production can be a longer stage, but it is also one of the most exciting stages because your film is almost done.

Film production stages and steps can vary based on different set teams and films. These three stages, pre-production, production, and post-production are the three umbrella stages though. It is the most effective way to get your film scheduled, planned, filmed, and edited. Now that you know the steps to create a successful film production set, you can get started on creating your dream film.  

Hiring a Film Production Team

By | Video, video production | No Comments

You may think that saving money on your next production by doing it yourself is a great idea, but sacrificing quality isn’t always worth it. Film production companies are full of experienced video marketing professionals and choosing to “hire” your friends over people who do video for a living is like trying to eat a steak with a spoon: it just won’t cut it. If you really want to create the highest quality video available, you should look into film production companies. They will help bring your vision to life, without sacrificing quality.

Here are some of the reasons you should look into hiring a film production crew as opposed to trying to create something professional on your own.

You’ll Be Working with Professionals in Each Role

By hiring a production crew, you’re going to find that you won’t be stressing about having to do everything on your own. Film production companies have crews that consist of multiple professional individuals who cover everything from directing to styling. Rather than trying to juggle operating the camera, microphones, set up lighting, and still getting in front of the camera, you’ll have a professional for each role.

You’ll immediately notice the difference in energy if you choose to hire a film production crew; you won’t feel as stressed about multitasking, and you won’t be as worried about your video quality being poor.

Professional Equipment

Along with working with a professional crew, film production companies also offer professional equipment. It’s important to film with equipment that can create the highest quality of content that will look great plastered all over the internet. If you’re wanting to cut on the cost of hiring a crew, talk to the company and see what you really need in terms of equipment. This can vary depending on what type of project you’re trying to shoot, and sometimes you may end up needing less than expected. Talking with the production company and trying to figure out what will work is better than not using them at all.

A Film Production Crew is Dependable

Sometimes, friends flake, and it sucks. While your buddy may text you last minute to tell you that he won’t be able to make it to the shoot, you won’t have to worry about that with film production companies. These professionals value your time and hard work, so they will be there when you need them.

Hiring a film production crew is the best way to ensure a high-quality video. Don’t hesitate to do your research on film production companies if you need help shooting your next projectyou won’t regret it.