The most successful marketing companies are constantly tracking their social media statistics in order to achieve greater success online. Social media stats help brands see what they’re doing right, as well as what they can improve on to boost their engagement. This is why marketing companies help their clients by utilizing proper tools provided online.
If you’re looking to expand your social media arsenal, we can tell you what tools to look for.
In-App Statistics
Social media platforms such as Instagram and Facebook provide companies with in-app statistics that they can use to get a general idea of how their content is doing. These stats will show you things such as website and profile clicks, as well as impressions. The reports are not as detailed as a full web report but they still give you quick and convenient information.
Some of our favorite apps include Analytics Pro, Hootsuite and Reports Plus.
Google Analytics Pro: an app for the popular web application Google Analytics that presents data in a meaningful way, rather than just simply listing your data in an unorganized fashion.
Hootsuite: A Social media management platform used to submit messages to a variety of social media services including Twitter, Facebook and Google Plus.
Reports Plus: An app that allows a business to securely access and transform data to gain new insights on content performance.
Website Tracking
If you’re looking to get a more detailed social media report, you may want to consider using websites to analyze your statistics. Marketing companies often opt to use websites such as Social Bakers, Sprout Social, Report Garden and Google Analytics to examine social platform growth. Another great thing about these websites is that they can self-generate a report for you, which compares growth from all your accounts.
Social Bakers: A global, AI-powered social media marketing company that measures everything from social media to your audience in one simple place.
Sprout Social: A website software that helps your brand improve in social engagement, social marketing, customer care and data intelligence.
Report Garden: Aids marketing companies in creating performance reports, invoices, campaign budgets, site audits and more.
Google Analytics: Perhaps the most popular statistic tracking website out there; it tracks and reports all website traffic.
There are tons of tools out there that are available to help marketing companies track their statistics. While these are some of our favorite tools, you should definitely experiment with several apps and websites to find out which one works best for you. If you need help managing your social accounts and tracking analytics for your accounts, make sure to contact us here at Fusion 360, we can help take your company’s social media to the next level, it’s what we do.
