In the world of PR, sometimes it feels like you’re pitching into a big empty space and the only person responding is your own echo. Digital marketing firms who understand the importance of getting a story out there know this process can be rough. From ignored phone calls to blocked emails, everyone has taken his turn at rejection.
If you’re having a particularly difficult time getting journalists to notice your pitches, it might be time to take a step back and take closer look at your strategy. Based off of common journalist pet peeves and expert advice, here are a few things to keep in mind before you send that next email.