Proliferation

Aug 24
0
video production companies

Why You Need Fusion 360 to Produce Your New TV Commercial

By | advertising, Utah SEO, Video, video production | No Comments

You might be in the market for a video production company to help you create a visual masterpiece that showcases your company’s talents, but video production companies exist in the thousands, so how do you know which one to hire? Lucky for you, we here at Fusion 360 Studios are here to show you why you need us to produce your next TV commercial.

Our Bragging Rights 

If you like winning awards, it only makes sense to have Fusion 360 Studios handle your next commercial production. We have a 100% in-house, Emmy, Telly and Mercury award-winning video production team with the creative abilities to tackle anything from TV commercials to motion graphic videos. Here are some of the awards we have won throughout the years:

·     Emmy Award: “Rocky Mountain Chapter” three-time winners

·     Telly Award 12-time winners

·     Mercury Award one-time winners

·     Davey Award Three-time winners

·     W3 Award one-time winners

·     Webby Award one-time winners

·     Utah Business Magazine “Top 25” Public Relations Firms Four-time winners

·     Utah Business Magazine “Top 25” Advertising Agencies six-time winners

 If you’re still not convinced that we’re the best of the best when it comes to video production companies, just take a look at who we’ve worked with. Ever heard of multinational food, snack and soda corporation by the name of Pepsi? How about vehicle giants Ford? We’ve worked with some big names because we’re a big deal, but it doesn’t stop there.

We’ve also created professional and highly successful video productions for dozens of our clients, winning awards along the way.

One of our most successful commercials, “Shania” for Robert J. DeBry and Associates, was featured in Super Bowl LII. The purpose of this commercial was to showcase the dangers of distracted driving. “Shania” was distributed via the Internet and TV.

Our agency was also the mastermind behind the “Dance Like a Wookie” campaign, a movement that was aimed at stopping texting while driving. This campaign was well received and got a ton of media attention from news stations like Fox 13.

There’s no reason to keep looking at other video production companies. Give us a call today so we can get started on producing your next TV commercial. If your dream is to have an award-winning commercial under your belt, you won’t regret it.

Aug 23
0
marketing companies

Advantages of Working with Start-Up Companies

By | content marketing, marketing, marketing agencies | No Comments

As a marketing agency, you’re continually aiding businesses with their advertising needs, helping them grow in their industries and overall bettering their chances at becoming a profitable and thriving business. While larger-scale businesses utilize marketing companies to handle their marketing campaigns, start-up companies are what really benefit marketing companies in the long run. You might be wondering how this can be, don’t bigger businesses have higher budgets and more to work with? Well, in this blog, we’re going to be going over the advantages of working with start-up companies as an advertising agency.

You Can Help Companies Develop a Voice

When you begin working with a start-up company, they might not have a clear idea of what their voice is going to be, which gives you the opportunity to help develop it. This is a great way to create content based on your teams’ talents, and you might even be responsible for being the agency that gave said business their identity.

More Flexibility with Strategies and Techniques

Along with being able to help a start-up define themselves, you’ll also have more leeway on the kind of content you’re producing, giving you the freedom to experiment with different marketing methods to really nail down a strategy that will help the business grow. Marketing companies are often faced with stubbornness to change when it comes to more developed companies, and this can sometimes interfere with progress. However, a smaller start-up company will most likely put more creative control in your hands, trusting you with helping them find what will work best.

Working with a start-up company comes with multiple advantages, so it’s good to remember to give them a chance instead of only working with bigger companies. While working with start-up companies, you’ll be able to experiment with new marketing techniques, which can ultimately help your agency grow as well, so don’t be afraid to lend a hand to your local businesses.

Aug 16
0
video production copmanies

Should Facebook and Instagram Videos be Made Individually for Each Platform?

By | content marketing, marketing | No Comments

Social media is an integral part of any marketing company’s strategy today, and companies are making an effort to making sure they are utilizing social media as best as they can. When it comes to using social media platforms to advertise your brand, you might be wondering if it’s better to use the same video for each platform or if you should make each video explicitly tailored to a specific platform.

We here at Fusion 360 Agency believe that the best way to go about advertising on social media platforms is by creating different videos for the various platforms, and here are a few approaches that video production companies take when it comes to creating different types of videos.

Differences in Video

Facebook

Facebook has been and still is the most widely used social media platform housing the most massive audience. When creating a video for Facebook, video production companies usually make them longer than Instagram videos, per se. These videos are meant to be packed full of information to help your audience learn more about your brand, services, or product. Facebook videos also work well when it comes to wider dimensions, and they can be played in full screen, as opposed to Instagram videos.

Instagram

Instagram is the best social media if you want to take a more visual approach to your advertising methods. Photos and videos are the prominent and only content that you’ll find on Instagram, as opposed to Facebook where you can post written status updates. Instagram video should be kept to a minute maximum because short and direct content thrives more on the platform.

Twitter 

Twitter is a confusing platform because you’ll find both long and short videos on the site. Video production companies recommend that you stick to Instagram and Facebook for your advertising, because Twitter is a much more difficult platform to gain any traction, at least for the time being.

Video production companies utilize different video styles depending on the platform they’re going to be posting on to gain as much engagement as possible. Each platform has its own strengths and weaknesses that should be taken into account, and sometimes things like length and dimensions can determine how well your video does on a specific platform. Just make sure that you consider your tone, audience, and the purpose of the video before you start getting ready to post.

video production companies

Aug 15
0
social media marketing companies

Why We Love Instagram Stories

By | digital marketing, Social Media, Utah SEO | No Comments

Whether you’re a 15-year-old girl or a 35-year-old father, we are willing to bet that when you get on Instagram, you watch at least some of the stories posted by those you follow. It doesn’t matter if it’s for the simple update you hope to see or the enjoyment you get from polls, there’s something interesting about Instagram stories.

As a social media marketing company, we can tell you that we LOVE Instagram Stories, but our reasons might be different from the typical Instagram users. More than showing followers what we’ve been up to, we like using stories because of the increased visibility, linkability, creativity and lack of penalty that comes with posting a story for 24-hours.

Increased Visibility

From the companies or influencers you follow, have you noticed the consistency in which they post content to their stories? There is a reason for this. As you may well know, the most recently published stories usually show up at the top of your timeline — there is an algorithm that affects whose story you will see, but we won’t get into that. In other words, by post periodically throughout the day, the more people will see your content.

It may be difficult to understand, but think about it… If you post stories at 2:13, 2:45, 2:47, and then at 7:07, the story posted at 7:07 will make your day’s ENTIRE story more relevant. Let us explain: when you post at 2:13, maybe a handful of people on the app around that time will see your story, but they will miss the next two if they get off before you start posting. However, if those same individuals get back on around 7:30, they will likely see your two earlier posts from 2:45 and 2:47, AND THEN your 7:07 post. Additionally, if someone gets on at 6:20 and then again an hour later, they might miss your first three stories because they are not as relevant, but once they get back on the next hour, your story becomes relevant again, and they might see all four stories.

Social media marketing companies understand this and will advise individual companies to post throughout the day for more visibility.

Linkability

Beyond what posting throughout the day can do for a company’s visibility, social media marketing companies also love Instagram Stories for their linkability. An excellent feature that Instagram recently added to their arsenal of features for their stories is linking the story to a website. Companies selling shoes, t-shirts, headphones, home decor, etc., can get people to their catalog by merely sliding upon an embedded story that features their product. Not only will a story navigate the viewer to a website, but it can also take them to a post within their Instagram account. And the more eyes you get on your product or account, the better the branding.

No Penalty for Posting

Last of all, when you post stories, they are no repercussions. Yes, you might need to be careful not to post so much that your followers get annoyed with you, but, unlike regular posts, posting a lot of stories won’t affect the algorithm. Social media marketing companies see Instagram Stories as a threat-free way to help get more eyes on their clients’ products and webpages.

To get help from a reliable social media marketing company, contact us at Fusion 360 agency.

Aug 14
0
video production companies

Why Your Company Needs a Brand Video

By | advertising, content marketing, Social Media, video production | No Comments

Asking why your company needs a brand video is essentially asking why your company needs branding — you need to tell the world (or your community) who you are and how they will identify your brand! Some reasons support this claim, and we can tell you what exactly those reasons are.

As an expert video production company that produces a wide variety of films and videos for ma-and-pa businesses or more giant corporations alike, we know why your company needs a brand video. Essentially, through a brand video, your company will be able to share its story, communicate its values, build trust and leave consumers wanting more. Let’s dive in, shall we?

Telling Your Story

People love authenticity, and highlighting things like how your company was established and how it functions is something everyone appreciates. The first thing producing a brand video will do lift the blinds and open the doors to others trying to learn more about your company. Doing this creates transparency, something today’s consumers are looking for (and something a video production company can help you with). Consumers want to know they are working with an honest business, and by telling raw stories from within the walls of your company, you will be able to show everyone who your company really is.

Communicating Your Brand’s Values

Next to people’s appreciation of authenticity is their admiration for depth. What we mean here is, whether you are getting to the heart of an individual or the core of a particularly juicy story, people love details. Getting to know more about how someone tics or how something works makes people feel a deeper connection with whomever or whatever they are learning about. A brand video that communicates the brand’s values allows viewers to get past surface levels and create a stronger relationship with the company. Depending on how well the video production company executes the video, consumers should know who your company is and what to expect for years to come.

Building Trust

It’s excellent to help consumers (and clients) know who they are buying from (or working with), but without building trust, why would they want to? Telling your company’s story and communicating its values is only useful if it evokes the right kind of emotions in the viewers. Video production companies should know how to make your company’s unique characteristics compelling. When a brand video is made right — when it opens the blinds and tells an original story and communicates who your company is — you are essentially building a bridge between your company and your consumers. This bridge is what allows consumers the ability to trust and connect with the brand, forming a stronger relationship.

Leaving Your Audience Wanting More

By telling a raw story and building trust with the viewers of your brand video, they are going to be ready for more! The more your audience connects with your brand, the more loyal to your company they will be, and the more loyal they are, the more they’ll anticipate the next release from your company.

In the end, a brand video made by a professional video production company will help your current consumers better identify with your company, and help build up your brand recognition among those who do know you. For help creating your brand video, contact us at Fusion 360.