How to Hire a Marketing Agency

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Before even talking about the steps included in hiring a marketing agency, you should understand why you should hire a marketing agency. Marketing agencies are experts and dedicated to advertising for your company. They come up with campaigns, know the best places to spend your money, and know how to get the most traffic to your business. They are the best way to get the word of your business or company out there, and they also take away all the stress of trying to figure it out on your own.

Again, they are experts at what they do. They know how to do it, and they know how to do it well. Marketing agencies can help companies of any size grow and expand. Once you have decided that hiring a marketing agency is a good idea, you’ll want to follow a few steps. Following these steps will help you to get the best marketing company for you and your company.

Do Your Research

Researching marketing and advertising agencies is the first thing you should do after deciding to hire one. There is so much you can learn about a company just from some simple online research. One of the best ways to do research is to ask around. Ask companies you respect which marketing agencies they use or ask what advertising agencies companies that are thriving use.

Successful research will help you so you end up hiring a marketing agency that you are going to want to work with. This research will save you from getting tied down on contracts you weren’t aware of and will help steer you away from companies that don’t live up to their promises. Careful research is the very best way to make sure you get what you want.

Case Studies

Marketing agencies can make all the promises in the world, but you can’t really believe them until you see the proof. As humans, we are all creatures of habit. You can assume that if a marketing agency doesn’t have great reviews, they aren’t likely to change just for you. Looking at their past work in case studies is a great way to compare their claims to their actual work. You can also check and see if the work they are doing and have completed in the past is what you are wanting.

You want to hire a marketing agency that does exactly what they claim they will. After sorting through all of your options, you should be able to shrink down your options to just a few. Make sure they not only measure up to what they say they will, but also that they measure up to your personal expectations.

Know What Services They Offer

Different marketing agencies offer a variety of different services, so you need to be sure the agency you decide to hire actually offers the specific service you want. Some services different marketing agencies offer include things like brand development, SEO, measurements and analytics, and some companies include things like website development and video production services. The more services the company offers the more they will be able to market your company over multiple platforms. Make sure though that you aren’t paying for services that you don’t actually want.

Like the Marketing Team

An important aspect of getting a successful marketing team is to make sure you get along with the marketers. If you and the marketing agency are disagreeing on everything, or simply just don’t get along you aren’t going to get much work done. Even if you do get work done, you aren’t going to get the quality of work that you want. It’ll also be a waste of money using your time to fight or not get along rather than coming up with good ideas. Making sure you get along with any marketing agency is crucial before signing any kind of contract, which leads us to the next step.

Read Before Signing

Marketing agencies are going to need you to sing some sort of agreement or contract, for a lot of reasons. They need to make sure you are willing to work with them for a set amount of time, they need permission to use your companies name and trademarks and a lot of other little things that they need legal permission for. These contracts shouldn’t scare you though, it is just simply a part of hiring a marketing agency. You should, however, be extra careful about reading all the terms and conditions of the contract to make sure you know what you are signing.

Reach Out

The final step when hiring a marketing agency is to reach out to them. Once you have narrowed the race down and found an advertising company you are interested in you can contact them. Shoot them an email and express your interest in their services. You can and should also include in this email any worries you have about working with them. This way you and the marketing agency can work out some problems you think you will face before you even start working with them. You can also discuss which types of marketing tactics will be the best for your specific content.

Overall, advertising agencies are here to help you and help promote your company. They want to work and get along with you. They want you and your company to be successful. Looking for these companies doesn’t need to be stressful or hard. Making sure you are doing your research, reading case studies, know what services are offered, get along with the marketing team, read before signing, and reach out you are going to find a marketing agency you can be successful with. Contact Fusion 360 Agency marketers today with any questions you have about marketing agencies!

Who is the Best SEO Company?

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In today’s digitally influenced world, businesses have to start getting more competitive; they have to start thinking outside the box in order to stay relevant, and there’s no better way than by making sure that your SEO game is on lock. When it comes to prevailing in the highly competitive world of business, you have to approach your strategies wisely and carefully. So, how do you ensure your company’s success? Where do you start when it comes to creating solid SEO strategies and getting your company on the radar?

For starters, you’re going to want to seek out the best SEO agency you can find to handle your content creation. With over 120,000 plus SEO companies in the United States, how do you find the perfect company, one that will make sure your brand makes the impact it deserves? Well, let’s look at some things that make an SEO agency successful.

Reputation

When you’re looking for a reputable SEO agency to handle your content, you’re going to want proof that they know what they’re doing. In order to be the best, you have to hire the best, and there is no agency better than Fusion 360, and we aren’t just saying that. I mean, how else would you describe an agency who has won three Emmy awards, three Davey awards, 12 Telly awards and… well, you get the point. What we’re trying to say is that you want to see proof that an SEO agency has succeeded in the past and continues to succeed to this day.

Clients We’ve Served

Of course, you don’t just have to take our word for it. We’ve helped countless clients crush the competition and help their brands grow. For example, we did a killer commercial for a company named Utah Hair Restoration. Since hiring Fusion 360., their practice is up over 1000 percent with a 400 percent return on investment.

We’ve also worked with the luxurious, five-star Stein Eriksen Lodge and their sister resort the Chateaux. By creating steezy websites and through bulletproof marketing, we managed to increase their bookings and won a Webby along the way.

Proving that we can perform in any industry, we took on the challenge of helping out local accident attorneys at Sam Adams and Darren Davis at Adam Davis P.C. We turned a killer ad campaign into results when we took Adam Davis P.C. from an obscure name to a front-page name. Another law powerhouse, Robert J. DeBry and Associates needed some love too, and through our effective marketing techniques, we helped bring in more business by over 45 percent.

Point is, we’ve helped companies across the state, and even the nation brings in new clients and created killer conversions. We aren’t doing our job if your company isn’t smashing the competition.

Awards

You also want a company who has been recognized as the best SEO agency around. Much like a resume, you aren’t going to catch a client’s attention if you don’t have any valuable experience and accolades to back up your claims of being the best agency. Where Fusion 360 is different from our competitors is our list of awards:

Three-time Emmy Award Rocky Mountains Chapter winner
Utah Business Magazine’s Top 25 Advertising Agencies six-time winner
Utah Business Magazine’s Top 25 Public relations Firms four-time winner
One-time Webby Award winner
Twelve-time Telly Award winner
One-time Mercury Award winner
Three-time Davey Award winner
One-time W3 Award winner
See, it’s all about results, especially when it comes to digital marketing, and the only way to get results is to work hard and be the best. We turn our hard work into results, which leads to clients, and that keeps us at the top; being at the top gets you awards, and awards get you more clients. Really, it comes full circle!

Time and Experience

You also have to take into account an SEO agency’s experience as well as how long they’ve been around to ensure that you invest in a promising campaign. We hate to put a damper on your dreams if you’re planning on investing your time and money into a startup SEO agency just to save a few bucks, but the Small Business Association (SBA) states that 30 percent of new businesses fail during the first two years of being open, 50 percent during the first five and a whopping 66 percent fail during the first 10 years. Yikes. Unlike other SEO companies, Fusion 360 knows how to stay afloat and stay ahead of the digital marketing curve.

This year, 2018 is our 15th year in business, and that was made possible by our burning desire to excel in the digital advertising business. Our goal to create next-level content for our clients, develop upcoming brands and deliver fresh, new content has been constantly achieved by our extremely talented in-house marketing team. There isn’t a service you can think of that we don’t offer in-house. From our writers to the creative team and our innovative leader, there isn’t a challenge that we can’t tackle.

Something else to note is that our clients outperform their competitors by a 5:1 ratio. We aren’t kidding when we say that we don’t settle for average, because the average is what makes clients fade into the abyss of their industry. Right now, we are currently serving nine U.S. markets. We want to help our clients shine, and the only way we help them outperform their competitors is by outperforming ours. Sorry, not sorry.

Trust us when we say that you aren’t going to find an SEO company quite like Fusion 360. We take cutting-edge to a whole new level so that your brand can shine brighter than your competitors. Give us a call today and see what we can do for your company.