Content marketing is a strategy used by many companies all over Utah because of its effectiveness. However, there are few commonly used words in content marketing that devalue the writing and decrease the effectiveness of it. While they may seem minuscule, the eradication of these words from your content marketing vocabulary can great improve your effectiveness.
“Groundbreaking”
This word is usually used to exaggerate a sentence but is commonly viewed simply as filler.
“Awesome”
Awesome has lost its impact in recent years due to the broad population that uses it. It has now become less refined and shouldn’t be used in your content marketing.
“Utilize”
Utilize is simply a fancier version of the word, ‘use’ and will only make the piece harder for the reader to comprehend. It is important to always consider the reader first in content marketing.
“110%”
It is surprising how many businesses use this in their marketing. Exclude this cliché because it only exists for purposes of exaggeration.
“Like”
While this word may be common in teenager vernacular, most readers do not want to consistently bombarded with the word. It feels a lot less natural to read the word, ‘like’ in writing than it does in conversation.
“Best”
Using the word, ‘best’ in your writing is very assumptions so it is best to avoid in your content marketing. There are many other words that can replace best in your writing.
“Very”
Unfortunately this word is overused and has lost its impact in writing. Trying using an alternative when you want to use it.
Jargon in General
Your content marketing will be distributed all over the internet so it is important that you eliminate a lot of jargon from it. For example, if you are talking about skiing in Utah, you may want use the word ‘powder’. However, people who don’t ski will not know what this means. Instead it would be best to explain that there was fresh snow in Utah.
