Yes, content marketing is basically taking over the internet, and many are beginning to believe that it may not be a sustainable solution for marketing for businesses. So how does a company survive with content marketing, and why is it not sustainable? There are several Utah content marketing companies who are looking into different types of content marketing — and they’re here to help you.
Where’s Content Marketing Going?
Content marketing, like any form of economics, has a supply and demand. Of course, content marketing is set at a price of zero, but in order to produce the content, marketing companies need someone to buy it. So in the long run, we are basically paying viewers to see our content. Think about how much time you spend making content for a client, and think about how much time a customer spends looking at it. That time you spend on the content, you are already asking the customer in Utah to view it. In return, you’re getting notice from others, and making connections.
Content Consumption
Customers, including ourselves, really can take in an unlimited amount of content marketing, but with this limitless amount of content marketing, you have to wonder — when is the supply going to run out? Content marketing companies around the world, and here in Utah, will have to find new ways to come up with content marketing, but it looks like new ideas could be slim. According to a different studies about the changes of content marketing, in the 1920’s, consumers were seeing about 11 hours of content marketing per day, today that viewership has only gone up two hours.
The Solution
There’s a lot of demand when it comes to content marketing, and you have to wonder, how much can we actually produce? Will we eventually have a marketing world full of content only? There are new ways coming out of how your content marketing can change, and one of the biggest ways to survive the waves is to put out better content. Write differently, find something that fits for you and do something different then your competitors, this will help you stand out against the sea of content marketing around the world, and here in Utah.
