Proliferation

Jan 12
0

How Influencers Make Money

By | advertising | No Comments

Selling your products and services on social media has exploded in the recent years. These influencers make the big bucks with the help of website design, trends, social media websites and promoting products.

An advertising agency can help you to grow your target audience and the promotions your trying to sell. They know exactly what strategies to use when it comes to being effective and selling products. Social media sites such as Instagram, Twitter, Facebook and Snapchat are the biggest and easiest to sites to use to influence the viewers. Every Social media site works differently and gain different viewers.

Oct 16
0

Essentials to a Good Website

By | web development | No Comments

It’s the era of digitization. You buy clothes online, order food through the web, even watch tv in the digital world. There are thousands of websites being launched everyday. Though it’s gotten easier to create them, it can be difficult to stand out. As you create your own, how do you thrive?

Hire an Agency

The simplest answer is that digital marketing agencies specialize in website design. They do this work daily. It’s probably in your best interest to contact a digital marketing agency in Utah, like ours, to see what we can do to build the best website and increase traffic to keep your business booming.

Simple Navigation

Easy to understand and use navigation is crucial when creating a website. If your website is too cryptic, it will be a huge turn off to viewers. Your customers should be able to easily navigate and understand what action they should be taking on the website. There should be familiar pages on your site, including: Shop, Contact Us and About Us. The more user-friendly the website, the more viewers will stay on the website.

Social Media

Digital marketing agencies across the globe work tirelessly to bring the newest and most effective tactics to their social media marketing. If you aren’t doing any sort of marketing on social media, you could be missing out on many viewers. Promote your social media profiles on your website. This is an easy way to get quick follows.

Important Information

Make the most important information easy to find. It’s easy to get carried away with visuals. A picture’s worth 1,000 words, and all websites have caught on to that. It’s all about finding balance. For example, if it’s the website of a restaurant, include important aspects like the address, menu and prices.

Good Hosting

It is important to find good host when creating website. If you don’t have a good host and your main page is loading slowly, it could be a real turn off for viewers — especially since attention spans are shrinking. It may be an expensive investment, but it will be worth it at the end of the day.

Sources:
https://offers.hubspot.com/four-essentials-of-website-design
https://design.tutsplus.com/tutorials/9-essential-principles-for-good-web-design–psd-56

Oct 12
0

The Power of Social Media During Hurricane Season

By | Social Media | No Comments

Hurricane Harvey hit on August 25th, 2017. Homes flooded and streets quickly turned into canals, which boats floated down to rescue people. The damage done to Texas is unspeakable, and was quickly followed by Hurricane Irma, which tore up Florida. In fact, Hurricane Maria is well on its way to cause similar damage. Social media has become a tool that saves lives in these situations.

Donate Now

Everyone that wants to help victims of these hurricanes but can’t physically get there to make things better now have the power at their fingertips. There are digital marketing companies, marketing firms, celebrities and social media influencers trying to raise money for hurricane relief to get families hit by devastation back on their feet. A simple text is all it takes to donate.

“Please Send Help”

Many victims turned towards Facebook and Twitter for help. As the water continued to rise, families searched for help on social media platforms. People that were stuck in their house and needed rescue got on social media platforms and used hashtags like #HelpHouston and #sosHarvey. People took their own personal boats to help rescue neighbors and strangers. Social media played a role in saving Texans lives.

Raising Funds

Here in Utah, there have been companies selling necklaces, shirts, and anything of the sort. All proceeds they make will be donated to the victims of these record breaking hurricanes. There are social media influencers gathering money and taking it to the damaged cities to be hand delivered to families who need it most. Celebrities have used social media to share how they have donated and encourage others to do the same.

As times get tough and hurricanes destroy the towns we love, the people of the United States of America continue to band together through any digital means to help. From website design to flying to Texas to volunteer, we show time and time again that money isn’t the only help we’re ready to provide.

Jul 28
0

The Way Social Media Affects Politics

By | advertising, marketing, SEO, Social Media, website design | No Comments

If you accessed social media at all during this past Presidential election, then your account was probably plastered with all sorts of political agendas and opinions. You know Donald Trump is constantly tweeting and everyone is either agreeing or disagreeing with what he is doing. Social media has significantly influenced the field of politics.

There is always news — always. Before the Internet, people had to wait for the news that night or the newspaper the next day to get the latest information. Now, you have news wherever and whenever you want it. Marketing agencies around the world work to keep the information flowing along with these sources of news.

The problem with that is occasional misinformation. When people check Facebook and Twitter for the latest trends, the news they pull form there isn’t always accurate.

Increased Interaction

Political polls are important and you can often find poll results on the same day. Thanks to social media, these polls have had an increased presence. Social media platforms can now report results of polls, while also allowing you to participate in polls you or your friends create.

In addition, social media now allows user to have direct interaction with candidates and elected officials. Before the age of the Internet, it was difficult to interact, let alone meet with a political official. Now, there are events that are streamed live across social media platforms where people can interact with candidates and politicians.

The Impact

Social media is still rather new. We are just seeing the beginning impacts on society. It will become more and more influential in the political realm. It will be interesting to see how it will continue to influence politics.

Social media is not only having an effect on politics, but many other things as well. Marketing agencies are no longer just doing traditional marketing. Now, they are targeting website design, SEO and more online marketing rather than traditional media outlets such as television.

Sources:

https://blog.sysomos.com/2016/10/05/social-media-affects-politics/

Jun 19
0

What Is It Like to Intern at Fusion 360?

By | Uncategorized | No Comments

Imagine peacefully working on school work in a hipster coffee shop and all of a sudden a nerf dart gets shot directly at your head. Well, that happens on a daily basis here at Fusion 360. This makes senses being as there is a sign in the office that reads dissidents, meaning a person who opposes official policy. It’s no wonder life is so exciting around here.

What We Do

Fusion 360 is the number one digital advertising agency in Utah. You will have a wide variety of clients to create content for. There are five main departments which include: SEO, social media, video, design and content writers. If you decide to intern at Fusion 360 you can pick which department you are most interested in. How cool is it that you practically pick your position?

Set Your Own Schedule

This depends highly on whether you are doing it for school credit or just for your stipend. Depending on your hour requirement for school you can usually come and go as you please within the normal office hours. To receive your stipend you must work 20 hours a week.

Why Is It Fun?

Do you remember that time you had a pudding party? You probably don’t because you’ve never had one, but we do here. Also, there is a casual ping pong table chilling in the office so you can get your creative juices flowing if you’re having a writer’s block. Working with an elite group of website design nerds is a blast, especially when you cream them in ping pong.

Everyone is extremely social. If you need a place to eat or hike, they will steer you in the right direction. The work environment is so friendly that sometimes you have to have typing races just to get your work done instead of chatting.

Working at one of Utah’s elite marketing firms will stand out on your resume. Why not gain a step away from your peers?

Aug 08
0

How to Make Web Design Tell a Story

By | web development, website design | No Comments

The best website designs capture our attention by telling a story. It may sound strange, a website telling a story, but web design is an art form. Like any other art form, design can tell a story. You just have to look closely and interpret what you see. In the modern world, the internet is a vehicle to not only tell stories, but to use stories to get the most out of websites.

So how do you it? How do you make your website the next Mark Twain, Leo Tolstoy or J.K. Rowling? Here are few different ways to help your website tell a story.

website-story

Jul 28
0

What Is Responsive and Adaptive Web Design?

By | web development, website design | No Comments

Website design is ever-evolving, and part of that is because how we view websites is constantly changing. According to the Global Web Index, 80 percent of people in the states view the internet on their phone. Additionally, 47 percent surf the web on their tablet, and 37 percent use their game consoles. Using a PC or laptop is still the most popular way at 91 percent, but new technologies such as smart televisions and smart watches are also becoming new platforms for people to search the internet.

What this means for website design is that you have to come up with design techniques that best benefit the user’s experience with any given website. Two of the more prominent website design choices have been responsive design and adaptive design. They sound like synonyms for one another, but they offer different approaches to how someone should experience a site.

Responsive Design

Responsive websites are flexible and fluid, and they respond to the size of your web browser. So for example, if you have your browser open at full screen on your laptop but then minimize the screen to only half of your desktop, you’ll see the website resize along with your browser.

Adaptive Design

Adaptive chooses static layouts over a responsive website design approach. Adaptive design detects what size your browser is at, and it’ll load the layout it believes is the best fit for your browser size. Traditionally, adaptive design layouts have about six adaptive layouts for the six most common screen widths. So for example, if you have your browser’s width at 320, the adaptive design will load its layout for that screen width; and if you expand that screen width to 1200, the adaptive layout will then load its design for that size. The design will only adapt to a new layout when the browser hits specific widths.

Which Design Should You Use?

You generally have more control over what your website looks like with adaptive design because you’re deciding how users experience your website at any given size. With responsive, the user gets to view the site how they please, but this usually makes more work for your website design strategy because you’ll have to consider every type of layout size a user could put your website through.

Jul 22
0

Differences Between Web Design and Web Development

By | web development, website design | No Comments

Just because web development and website design sound the same, doesn’t mean they are. Think of it like dessert and desert. They sound similar, sure, but they couldn’t be further from each other.

To break it down in its simplest terms, web development deals with coding and making a website that’s accessible to users, and website design deals with the aesthetics and creative design aspects of a website. They’re both important to have and one doesn’t really work without the other.

What a Web Designer Does

From the outside, people might think website design is just picking what colors the site should have and what fonts you should use. They do that, but that’s barely a fraction of the job.

Designers conceptualize what they want the website to look like. Once they go through every painstaking detail that comes with choosing a cohesive and pleasing design, they then start creating a wireframe for the site. A wireframe is essentially a blueprint for the website. It’s a visual guide that gives an example of how the website should look through a skeletal framework.

What a Web Developer Does

Remember how in every other scene in “The Matrix” there was a person frantically typing on a computer? What they were doing was coding, and that’s pretty much what web development is: coding and putting together a website. Once the design has been established and the wireframe is completed, a web developer will turn that concept into reality by coding the website. Developers might use HTML, Javascript or another coding language to make a website come to life.

What They Have in Common

It might not seem like there’s a lot of middle ground between the two positions, but they have some similarities with each other. Just like web development, website design requires you to understand a formula or flow of how a website should look. And just like a web designer, web developers need to be creative sometime with their code, and they need to think outside of the box to create a site that fits a designer’s needs.

Jul 15
0

Just the Basics: SEO FAQs

By | SEO | No Comments

The more effort put into optimizing a webpage for search engines, the more likely that webpage is to rank among the first page of search results for a particular set of search terms. For digital marketing companies, this is the end goal — a high-ranking, authoritative webpage that brings in traffic from all corners of the internet, whether consumers are searching from their homes in Utah or European coffee shops.

FSEO-FAQ

Jul 15
0

Find Your Next Website Design Muse

By | web development | No Comments

Website design is always evolving. Take a look at some of the best sites from the 90s and early 2000s, and you’ll see how far web design has come. Still, like all great artists, designers need a muse. Without a little inspiration now and then, designers can go stale. Nobody wants that.

Here are a few of our favorite websites to help reignite designers’ creativity. One of them could become your new muse.

Responsive Design

User experience and responsive website design is so important on today’s World Wide Web. Responsive Design dedicates itself to furthering responsive website design. Unlike a lot of sites that feature galleries of different design approaches, Responsive Design also digs deep into the code that makes each design possible.

Crayon

Crayon is easily one of the most inclusive sites out there for gathering visual design ideas. Everyone from designers to marketers can use the site’s extensive search features to sift through more than 35 million websites. That’s a whole lot of inspiring material.

Webdesign Inspiration

The name says it all. Webdesign Inspiration is unique because it allows you to search for sites by industry. If you’re designing a website for a marketing agency, you can see how other industry leaders design their sites.

Dribbble

Dribbble works first and foremost as a portfolio service for website design freelancers. It’s used by a lot of new designers, which means it hosts a lot of new ideas. Since the site works like one large portfolio, it makes it easy to contact and connect with other designers to collaborate on ideas.

CSS Zen Garden

This site is like the super old and extremely wise grandma of all web design sites. CSS Zen Garden has been around for a while, but it’s still entirely relevant. It’s unique in that every design uses the same HTML code with modified CSS files. The entire site is basically one big example of the power of CSS.

Web Design Ledger

Besides just another awesome gallery site, you can visit Web Design Ledger for tutorials, blog posts, interviews with other designers and downloadable templates. No wonder the web community loves it so much.