Social media has really exploded within the last few years. What began as one social media channel has burst into many channels with different levels of popularity. It is no longer a simple way to stay in contact with someone, but has transformed into a way to market your personal brand as well as your business’ brand.
When trying to market a brand, marketing agencies take note of what social channels work best for certain audiences. Audiences differ from platform to platform, so it is very important to truly understand who your audience is and what channel they are on.