Within the past couple years “Snapchat” has grown in popularity and continues to expand. While, Snap Inc. has been having troubles with revenue, it’s user base continues to soar. Most social media platforms, including Snapchat, and marketing agencies have noticed this hike and have started to advertise through these communities.
Snapchat provides you with an abundance of information, such as: ad views; ad reach and audience data; the way the ad resonates; ad impact; and the number of times your ad was viewed. The company works with other projects as well, allowing you to have an incredibly fine-tuned match with the right audience.
Snapchat advertising has the rare ability to grab the attention of groups of people who would normally not see them or skip them. Snapchat’s primary users are millennials, a group that rarely watches TV anymore. As a matter of fact, Snapchat reaches 41 percent of millennials compared to TV’s reach of only 6 percent.
The biggest complication marketing agencies hate, is the ability users have to skip past the advertisement. To work around this, marketing agencies have made ads capable of getting their users to play and get involved with the ad; creating brand loyalty. Something as simple as a filter can enormously improve brand recognition.
Snapchat is used by 100 million people worldwide every day and has a five times engagement rate compared to other social media platforms. Companies saw a two times increase in sales when putting an ad on Snapchat, with 92 percent of ads bringing positive results.
A platform that has users playing with ads, instead of fleeing from them, is an impressive accomplishment. An advertising agency would be foolish to not utilize a platform that reaches so many people effectively. Snapchat may seem like it’s only about dog filters and fun photos, but looking under the cover, you’ll see it’s more than just a communication app.