Reading and Content Marketing? Yes, There’s a Link

By July 18, 2016content marketing, Utah

It’s a fairly known fact that avid readers make avid writers; however, does reading on a regular basis contribute directly to a higher success rate for content marketers? Reading on a regular basis expands vocabulary, heightens the ability to empathize and stretches personal world-views. How do these attributes contribute directly to a successful content marketing campaign —and is there a link between the two?


Edward Abbey’s Unintentional Content Marketing Move
Edward Abbey’s novel, The Monkey Wrench Gang, chronicled a group of environmental terror-ists/activists who traveled frequently throughout the American West (with quite a few references to Southern Utah). The novel was well-written and quickly became one of the most influential pieces of fiction to protect environmentally questionable activities.

The writer, Edward Abbey perhaps inadvertently used his voracious reading skills and witty writ-ing style to create a piece of environmentally-conscious fiction that would go on to unintention-ally became a content marketing centerpiece for political activism, specifically throughout the Southern Utah region.


Reading to Adapt to Different Brand Voices
Avid readers don’t just adapt the diction of whatever author they’re currently engrossed in; they also learn to embody the distinct voices, personalities and quirks of protagonists. The ability to embody a wide variety of different brand voices is the golden fleece of content marketing — and a skill set that any avid reader picked up long ago.

Reading on a regular basis — whether it’s sci-fi, fantasy, fiction, non-fiction or autobiographical — familiarizes the reader with different character and author voices, which ultimately serves greater positive purposes within the content marketing spectrum.


The Good, the Bad and the Ugly: Read Everything
Here’s our advice for any current content marketing experts or wannabe content marketers: Read. Read everything you can get your hands on, whether it’s a discount, trash novel that you’ve found at a garage sale or it’s a non-fiction guide to the deserts of Southern Utah. Read-ing on a regular basis will up your content marketing game.

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