Qualities to Look for in a Brand Journalist

By October 25, 2016digital marketing

The ranks of the Fusion 360 team are filled with many different talents. Among us there are the few, the proud, the brand journalists. For those who aspire to write as a career, this is a field you may start considering.

 

Digital marketing companies are always on the lookout for the unique talent. If you don’t posses the qualities we’re looking for, I’m sorry to say we take “Mean Girls” very seriously, so you can’t sit with us.

The Importance of Brand Journalists

Consumers have gotten wise to the old tactics of advertising. With ad blockers and DVR set ups, no one has to look at your sales attempts if they don’t want to. In addition to that, the lack of trust for large companies creates a need for someone to tell the story of the brand through digital marketing companies. Cue the brand journalists to stage left.

How to Be the Best Brand Journalist You Can Be

To join a team of revolutionaries, you need to be a cunning linguist who uses their talent for good. The story has always been the essence of communication. The way you get that story to the reader needs to be show stopping. Most folks have short attention spans. With the right kind of headline and lede you can pull anyone into the rabbit hole of information that is the internet.

To be the best brand journalist you can be, you should practice open-mindedness. You won’t always be writing about things that gather traditional interest. Heck, you may well find yourself writing about the state of refrigerators. Instead of brushing off this topic, take the opportunity to write accurately and leave your audience wanting more.

Lastly, your brand journalist needs to be quick. We’re talking “I just saw a Dragonite on my “Pokemon Go” radar!” quick. Digital marketing companies aren’t known for their lackadaisical attitudes when it comes to deadlines.

Brush up on your skills and someday soon you may be able to count yourself among the ranks of brand writers, changing the face of this world one article at a time.

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