Proliferation

Whether you’re a professional advertiser working in a smaller market, a fast-paced branding guru at one of New York’s City’s largest marketing agencies or merely an everyday fan of NFL football, you have an opinion on the quality of this year’s Super Bowl commercials.

Largely known for producing a great deal of advertorial genius, the Super Bowl is an incredible platform from which any brand, if their respective pockets are deep enough, can launch a global image. Though 114.5 million people tuned in to watch the New England Patriots and Seattle Seahawks do battle, a couple of companies’ commercials fell flat on their respective faces — one, in particular — in the limelight of the mammoth even.

Jubila’s “Tackle It” commercial was the epitome of bad. Furthermore, it was disgusting. If you don’t remember the bit, it involved cut-rate animation of a foot playing football. Get it? The bad puns continued as the foot attempted to tackle the very fungus with which it was plagued. When low-quality voiceovers, elementary animation and poor puns all come together, the result is both awful and — frankly — pretty disgusting.

For marketing agencies and potential clients alike, Jubila’s blunder should serve as a warning: bad advertising does exist and nobody is impervious to its damning affects. Unfortunately, battling foot fungus is now preferred over having to deal with anything related to Jubila.

Some brands come and go while others have lasted through years of war and economic hardship. Circuit City, Woolworths and New Coke are likely gone for good — but there are some brands that appeared to be on their way out and then resurrected themselves back to the top of the game. These brands have undergone an entire restructuring of advertising campaigns and business models. Whether they have bounced back by a parent company, new owners or new advertising agencies, these brands have made a successful comeback so far. Read More