Proliferation

Jan 15
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video production companies

2020 Video Trends

By | video production | No Comments

When it comes to marketing content, videos are here to stay. They remain one of the most effective ways to catch the eye of your audience. However, as with any medium of marketing, trends change. Here’s what you should know for 2020:

Identity

Brand image has always been important. It’s expected that in 2020 video will become a bigger part of what identifies your company. You can start now to develop templates that will keep your videos looking consistent.

Hosting

As consumers, we tend to have a love-hate relationship with social media. One way to stay on top of your marketing during low tide is to look for other places to host your video content. Video production companies know that the best place to be is wherever your audience is.

Personable

This is always important for video content, but it’s predicted to become even more so in the coming year. Many companies are now using personalized, one-on-one videos in order to communicate with clients or other businesses

Production

Video production companies will remain in high demand as the need for video content grows. If you can be on top of trending topics, you stand out as an authority on up and coming issues. This will mean a higher production of videos optimized for different social media platforms.

Trying to keep up with these changes can be overwhelming, especially if you’re just starting in on all this video content stuff. It might be worth the investment to hire out to video production companies. Our team here at Fusion 360 can help! Our videos have gone a lot further than social media—they’ve won television spots and Emmys. Visit our website today and we’ll help you get started!

Jan 10
0
marketing companies

Get to Know Your Audience

By | marketing companies | No Comments

Getting to know your audience can be a challenge, even for marketing companies. We live in a fast-paced world and it’s easy to lose sight of the people we market to in our pursuit of different goals or strategies. But if your audience can’t relate to you, then even the best strategies won’t do much. Here are some ways to really get to your audience’s level and understand them.

Get Personal

Get out of the office and meet some of your actual customers. Don’t just ask them about product-related questions. Get to know them as an individual. This can help you get a better handle on what makes them tick. You can learn what they value, what makes them laugh or what everyday challenges they face.

Read the Comments

This is especially important for any social media marketing. Pay attention to what people are saying online and how often they say it. Engagements and comments are a great place to glean insights into what your audience is looking for.

Personas

You’ve probably heard this before, but creating a persona of your ideal client can be extremely helpful. It takes some research, but if you’ve got an accurate persona to “talk to”, then you’re team is more likely to remember the individual when making decisions. It can also help you get new team members up to speed on your goals.

Surveys

There are a lot of programs out here that marketing companies can use to generate a survey. These can be helpful because you can get specific information about your audience’s demographics and what they might think of your product or service.

Trying to get to know your audience is an investment of both time and money. However, marketing companies know that it’s well worth it. The money and time that you put into your advertising will be well spent if your audience is listening. At Fusion 360 Studios, we can help take your marketing game to the next level. Our team is all over this sort of thing, whether you need video content, social media, or blog posts. Drop us a line and we’ll help you get started!

Aug 24
0
video production companies

Why You Need Fusion 360 to Produce Your New TV Commercial

By | advertising, Utah SEO, Video, video production | No Comments

You might be in the market for a video production company to help you create a visual masterpiece that showcases your company’s talents, but video production companies exist in the thousands, so how do you know which one to hire? Lucky for you, we here at Fusion 360 Studios are here to show you why you need us to produce your next TV commercial.

Our Bragging Rights 

If you like winning awards, it only makes sense to have Fusion 360 Studios handle your next commercial production. We have a 100% in-house, Emmy, Telly and Mercury award-winning video production team with the creative abilities to tackle anything from TV commercials to motion graphic videos. Here are some of the awards we have won throughout the years:

·     Emmy Award: “Rocky Mountain Chapter” three-time winners

·     Telly Award 12-time winners

·     Mercury Award one-time winners

·     Davey Award Three-time winners

·     W3 Award one-time winners

·     Webby Award one-time winners

·     Utah Business Magazine “Top 25” Public Relations Firms Four-time winners

·     Utah Business Magazine “Top 25” Advertising Agencies six-time winners

 If you’re still not convinced that we’re the best of the best when it comes to video production companies, just take a look at who we’ve worked with. Ever heard of multinational food, snack and soda corporation by the name of Pepsi? How about vehicle giants Ford? We’ve worked with some big names because we’re a big deal, but it doesn’t stop there.

We’ve also created professional and highly successful video productions for dozens of our clients, winning awards along the way.

One of our most successful commercials, “Shania” for Robert J. DeBry and Associates, was featured in Super Bowl LII. The purpose of this commercial was to showcase the dangers of distracted driving. “Shania” was distributed via the Internet and TV.

Our agency was also the mastermind behind the “Dance Like a Wookie” campaign, a movement that was aimed at stopping texting while driving. This campaign was well received and got a ton of media attention from news stations like Fox 13.

There’s no reason to keep looking at other video production companies. Give us a call today so we can get started on producing your next TV commercial. If your dream is to have an award-winning commercial under your belt, you won’t regret it.

Aug 23
0
marketing companies

Advantages of Working with Start-Up Companies

By | content marketing, marketing, marketing agencies | No Comments

As a marketing agency, you’re continually aiding businesses with their advertising needs, helping them grow in their industries and overall bettering their chances at becoming a profitable and thriving business. While larger-scale businesses utilize marketing companies to handle their marketing campaigns, start-up companies are what really benefit marketing companies in the long run. You might be wondering how this can be, don’t bigger businesses have higher budgets and more to work with? Well, in this blog, we’re going to be going over the advantages of working with start-up companies as an advertising agency.

You Can Help Companies Develop a Voice

When you begin working with a start-up company, they might not have a clear idea of what their voice is going to be, which gives you the opportunity to help develop it. This is a great way to create content based on your teams’ talents, and you might even be responsible for being the agency that gave said business their identity.

More Flexibility with Strategies and Techniques

Along with being able to help a start-up define themselves, you’ll also have more leeway on the kind of content you’re producing, giving you the freedom to experiment with different marketing methods to really nail down a strategy that will help the business grow. Marketing companies are often faced with stubbornness to change when it comes to more developed companies, and this can sometimes interfere with progress. However, a smaller start-up company will most likely put more creative control in your hands, trusting you with helping them find what will work best.

Working with a start-up company comes with multiple advantages, so it’s good to remember to give them a chance instead of only working with bigger companies. While working with start-up companies, you’ll be able to experiment with new marketing techniques, which can ultimately help your agency grow as well, so don’t be afraid to lend a hand to your local businesses.

Aug 16
0
video production copmanies

Should Facebook and Instagram Videos be Made Individually for Each Platform?

By | content marketing, marketing | No Comments

Social media is an integral part of any marketing company’s strategy today, and companies are making an effort to making sure they are utilizing social media as best as they can. When it comes to using social media platforms to advertise your brand, you might be wondering if it’s better to use the same video for each platform or if you should make each video explicitly tailored to a specific platform.

We here at Fusion 360 Agency believe that the best way to go about advertising on social media platforms is by creating different videos for the various platforms, and here are a few approaches that video production companies take when it comes to creating different types of videos.

Differences in Video

Facebook

Facebook has been and still is the most widely used social media platform housing the most massive audience. When creating a video for Facebook, video production companies usually make them longer than Instagram videos, per se. These videos are meant to be packed full of information to help your audience learn more about your brand, services, or product. Facebook videos also work well when it comes to wider dimensions, and they can be played in full screen, as opposed to Instagram videos.

Instagram

Instagram is the best social media if you want to take a more visual approach to your advertising methods. Photos and videos are the prominent and only content that you’ll find on Instagram, as opposed to Facebook where you can post written status updates. Instagram video should be kept to a minute maximum because short and direct content thrives more on the platform.

Twitter 

Twitter is a confusing platform because you’ll find both long and short videos on the site. Video production companies recommend that you stick to Instagram and Facebook for your advertising, because Twitter is a much more difficult platform to gain any traction, at least for the time being.

Video production companies utilize different video styles depending on the platform they’re going to be posting on to gain as much engagement as possible. Each platform has its own strengths and weaknesses that should be taken into account, and sometimes things like length and dimensions can determine how well your video does on a specific platform. Just make sure that you consider your tone, audience, and the purpose of the video before you start getting ready to post.

video production companies

Aug 15
0
social media marketing companies

Why We Love Instagram Stories

By | digital marketing, Social Media, Utah SEO | No Comments

Whether you’re a 15-year-old girl or a 35-year-old father, we are willing to bet that when you get on Instagram, you watch at least some of the stories posted by those you follow. It doesn’t matter if it’s for the simple update you hope to see or the enjoyment you get from polls, there’s something interesting about Instagram stories.

As a social media marketing company, we can tell you that we LOVE Instagram Stories, but our reasons might be different from the typical Instagram users. More than showing followers what we’ve been up to, we like using stories because of the increased visibility, linkability, creativity and lack of penalty that comes with posting a story for 24-hours.

Increased Visibility

From the companies or influencers you follow, have you noticed the consistency in which they post content to their stories? There is a reason for this. As you may well know, the most recently published stories usually show up at the top of your timeline — there is an algorithm that affects whose story you will see, but we won’t get into that. In other words, by post periodically throughout the day, the more people will see your content.

It may be difficult to understand, but think about it… If you post stories at 2:13, 2:45, 2:47, and then at 7:07, the story posted at 7:07 will make your day’s ENTIRE story more relevant. Let us explain: when you post at 2:13, maybe a handful of people on the app around that time will see your story, but they will miss the next two if they get off before you start posting. However, if those same individuals get back on around 7:30, they will likely see your two earlier posts from 2:45 and 2:47, AND THEN your 7:07 post. Additionally, if someone gets on at 6:20 and then again an hour later, they might miss your first three stories because they are not as relevant, but once they get back on the next hour, your story becomes relevant again, and they might see all four stories.

Social media marketing companies understand this and will advise individual companies to post throughout the day for more visibility.

Linkability

Beyond what posting throughout the day can do for a company’s visibility, social media marketing companies also love Instagram Stories for their linkability. An excellent feature that Instagram recently added to their arsenal of features for their stories is linking the story to a website. Companies selling shoes, t-shirts, headphones, home decor, etc., can get people to their catalog by merely sliding upon an embedded story that features their product. Not only will a story navigate the viewer to a website, but it can also take them to a post within their Instagram account. And the more eyes you get on your product or account, the better the branding.

No Penalty for Posting

Last of all, when you post stories, they are no repercussions. Yes, you might need to be careful not to post so much that your followers get annoyed with you, but, unlike regular posts, posting a lot of stories won’t affect the algorithm. Social media marketing companies see Instagram Stories as a threat-free way to help get more eyes on their clients’ products and webpages.

To get help from a reliable social media marketing company, contact us at Fusion 360 agency.

Aug 14
0
video production companies

Why Your Company Needs a Brand Video

By | advertising, content marketing, Social Media, video production | No Comments

Asking why your company needs a brand video is essentially asking why your company needs branding — you need to tell the world (or your community) who you are and how they will identify your brand! Some reasons support this claim, and we can tell you what exactly those reasons are.

As an expert video production company that produces a wide variety of films and videos for ma-and-pa businesses or more giant corporations alike, we know why your company needs a brand video. Essentially, through a brand video, your company will be able to share its story, communicate its values, build trust and leave consumers wanting more. Let’s dive in, shall we?

Telling Your Story

People love authenticity, and highlighting things like how your company was established and how it functions is something everyone appreciates. The first thing producing a brand video will do lift the blinds and open the doors to others trying to learn more about your company. Doing this creates transparency, something today’s consumers are looking for (and something a video production company can help you with). Consumers want to know they are working with an honest business, and by telling raw stories from within the walls of your company, you will be able to show everyone who your company really is.

Communicating Your Brand’s Values

Next to people’s appreciation of authenticity is their admiration for depth. What we mean here is, whether you are getting to the heart of an individual or the core of a particularly juicy story, people love details. Getting to know more about how someone tics or how something works makes people feel a deeper connection with whomever or whatever they are learning about. A brand video that communicates the brand’s values allows viewers to get past surface levels and create a stronger relationship with the company. Depending on how well the video production company executes the video, consumers should know who your company is and what to expect for years to come.

Building Trust

It’s excellent to help consumers (and clients) know who they are buying from (or working with), but without building trust, why would they want to? Telling your company’s story and communicating its values is only useful if it evokes the right kind of emotions in the viewers. Video production companies should know how to make your company’s unique characteristics compelling. When a brand video is made right — when it opens the blinds and tells an original story and communicates who your company is — you are essentially building a bridge between your company and your consumers. This bridge is what allows consumers the ability to trust and connect with the brand, forming a stronger relationship.

Leaving Your Audience Wanting More

By telling a raw story and building trust with the viewers of your brand video, they are going to be ready for more! The more your audience connects with your brand, the more loyal to your company they will be, and the more loyal they are, the more they’ll anticipate the next release from your company.

In the end, a brand video made by a professional video production company will help your current consumers better identify with your company, and help build up your brand recognition among those who do know you. For help creating your brand video, contact us at Fusion 360.

Jul 25
0
marketing companies

The Different Types of Marketing Companies

By | marketing, marketing agencies, Utah SEO | No Comments

When you think of an advertising agency today, you might think of tech-savvy millennials, macs and modern steezy office spaces. While this is becoming the new norm in the world of advertising, there are still various different types of marketing companies around, each specializing in different marketing aspects. Each one of these companies are also taking different approaches to the way they help their clients thrive in their respective industries.

Your company should always put marketing on the top of your priorities list if you want to see your business succeed, but you should also be informed of the different types of marketing that exist so that you know what is going to help your company grow. Marketing companies come in different styles, and here are some of the most common one’s today.

Digital Marketing

We’re leaders in the digital marketing world, but we’re not here to brag, we’re here to help you decide on a style. Digital marketing companies utilize the internet and social media to create efficient marketing programs that will help get your name out on search engines and social media platforms. These marketing companies can also help you develop or improve a current website, launch an e-commerce service and help mentor you on the ways of social media communication with your customers and potential clients.

Direct Marketing

Direct mail campaigns are still a thing, and direct marketing companies can help you plan and manage direct mail campaigns. They provide you with mailing lists based on your target audience, design and write mail letters and so on. Direct marketing companies also mail the items on your behalf and measure campaign success.

Marketing Communication Consultancies 

These marketing companies plan and develop communications materials like brochures, newsletters, magazines and product guides. Marketing communication consultancies also provide writing, design and production services, as well as advise you on the types of communication materials you’ll need if you’re looking to do something like a product launch.

Telemarketing Companies

These marketing companies take the old-fashioned phone approach to marketing and act as a call center for your business. They call and receive calls from both current and potential customers to spread the word about your service or product.

These are the main types of marketing companies that you’ll still see today, and you should look into each of them to determine which one is best for you. But, if you decide to go the digital marketing route, do yourself a favor and give us a call here at Fusion 360 Agency. You won’t regret it.

 

Jul 12
0
video production companies

5 Benefits of Working with a Full-Service Video Production Company

By | advertising, digital marketing, Utah, Utah SEO | No Comments

Every company needs to create videos in order to successfully market their brand, but not every company has a video production team and THAT’S OKAY. There are video production companies capable to help any kind of company make the video they need. When these companies choose a fully functioning video production company, they benefit in multiple ways.

Here are five benefits of working with a video production company that combine to create a much higher-quality video overall.

Resources

When you start working with a fully-serviced production company, you may or may not recognize how there is almost no end to possibilities.  Whether its finding locations or recruiting talent, competent video production companies have connections to everything needed within the industry.

Knowledge

Compared to a newer video production company or freelancer, you will notice just how knowledgeable legitimate production teams are. With a company that is fully stocked (or fully serviced), you receive a team with decades or even hundreds of years of experience through all the individuals involved. What this gives you is reliable workers who know what to do and will continue to find ways to function even better.

On-Screen Supplements

Full-service video production companies are not only resourceful and knowledgeable but also give you on-screen support with high qualities props or special effects. As needed, video production companies with full services should also provide you with on-screen options for things such as makeup, green screens, background props and more.

Top-Quality Visual Capabilities

You can expect that a full-service video company will give you the best lighting accompanied with the best cameras. If the company pulls out all the stops and employs full teams of writers, editors, gaffers, etc., then you can also bet that they will use the best lighting and camera equipment, giving the video the best possible visual capabilities.

Audio and Editing

With every aspect of the video production being top-notch to this point, it’d be out of place if the post-production portion was not, but that’s why you also benefit from a fully focused team that specializes in audio and editing work. Just like with the cameras, lighting, props and more, fully serviced video production companies will also have top-quality mics and editing gear. Once all the video and sound is captured, the audio and editing teams will make sure everything fits together as it should. Trust us, while the client’s pressure is enough to push everyone to do their best job, EVERYONE apart of the production relies on the editing team’s final touches. Therefore, you are going to get high-quality editing as well.

No matter the industry, companies that are fully stocked in all departments usually have little tolerance with incompetency, that’s why you can rely on a full-service video production company to produce the best possible video. To summarize, these video production companies can give brands all the connections they needed, innovative thoughts, direction and experience, any additional on-screen assistance, and the highest quality visuals and audio needed.

Jul 03
0
video production companies

2D vs. 3D Graphics: Which is More Effective?

By | advertising, Brand marketing, Utah, Utah SEO | No Comments

Animation has taken the world by storm, and no matter what form of media you prefer (whether it’s movies, video games or YouTube videos), all industries utilize animation to tap into unique target markets that will help businesses succeed. So, while animation is undoubtedly one of the most popular forms of video production, which style of animation do video production companies prefer, 2D or 3D? And more importantly, which style do audiences prefer?

You might already have a preference as to which you consider more effective when it comes to capturing your audience’s attention, but here at Fusion 360 Studios, we wrote this blog to compare the two styles and how they perform online.

Benefits and Drawbacks of the Two Styles

3D animation gives a production a sense of realism that 2D animation doesn’t. It also has a superior ability to portray movement. 2D animations are great because they cost less than a 3D production. 2D additionally offers quick save times, making them easier to produce due. While 3D animations are great visually, they can be limited to what your computer can do. Not to mention, they take more time, effort, recourses and money.

The Effectiveness of Graphics

Video production companies know that graphics help people learn and remember information more effectively than written text. In fact, here are the statistics that show how much more people are inclined to consume motion graphics and animated videos than blogs and articles.

  • 72 percent of people would prefer watching a video rather than reading text.
  • Animations and graphics are remembered 21 days longer than static images and texts.
  • 85 percent of people want companies to create videos rather than other types of content.

According to research, 3D experiences make people feel a deeper emotional connection to the video production than they do with 2D animation. It seems that 3D animations are more popular amongst the general public due to its more lifelike nature, so video production companies tend to stick to these types of videos to captivate their audiences.

If you’re looking to hire a video production company to help you create some high-quality animations for your next project, contact us here at Fusion 360 Studios. Our award-winning video team will help you create a digital masterpiece. For more on what we do, check out our website today!