Tips for Marketing on Instagram

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Social media is a complete game changer for your business in 2018. Keeping up with the latest trends on Instagram could really boost your business. Digital marketing companies know how to give your business a competitive edge online. With just a few tips, you’ll be able to make the most of your social media profiles.

Instagram

Instagram is at the top of their game when it comes to online platforms. The app allows users to easily create a profile that draws in hundreds to even millions of followers. On their profile, a user is able to post stories, live chats and photos to their page. Each user is able to customize their content and create a page with engaging images. For companies, this means that people all across the world are able to come in contact with their brand.

Own Your Gram

Marketing companies really know what they are doing when it comes to helping you with your social media profiles. One of the most valuable things they can help you do is to use hashtags on your posts. By using hashtags, you allow other users to easily find your content through searches and other posts with the same hashtag. This is the simplest form of marketing you will find on the app.

Visuals

Next, you want to create a profile that is aesthetically pleasing to your audience. Any advertising agency knows that the visuals you use for marketing are crucial to bringing in customers. Try to create a custom and creative profile that will keep users coming back to your Instagram profile to see more.

Interaction

We live in a world in which the world is literally at your fingertips. You have the resources to communicate with your followers and potential customers all within an app, so take advantage of it. Interacting with your followers by replying to their comments and messages can help you gain loyalty and trust with your customers. Marketing companies suggest trying out Instagram live to have real time interactions with your followers. This will help them feel engaged and more aware of what your business is about.

Sources:

https://www.entrepreneur.com/article/280964

https://www.socialmediatoday.com/news/5-ways-to-maximize-instagram-for-your-business-in-2018/514014/

Why You Need a Content Marketing Strategy

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The marketing world is fast paced and ever changing. Keeping up with all the new social media platforms keeping up with the level of content needed can be a struggle for many marketing firms. Therefore, a strong strategy and skilled, hard-working professionals are essential in establishing an effective content marketing strategy for each client’s needs.

Brand

Branding establishes a company’s image for the public and what they associate with said company. Most of the content used for a client will be individually tailored to work with their specific brand. You wouldn’t write content about sports for a company who sells beauty products. Know your client’s brand and work your content to establish and maintain it.

Team Work

Like any company, it takes a highly skilled and well working team to create a content marketing strategy for marketing firms. Figuring out how many employees you need to balance the workload and clients are also important. Without a team that works together and effectively completes their work, it will be extremely difficult to keep up with your clients.

Fuel Traffic

The purpose of creating content for clients is to drive more traffic to their websites. The internet is a complicated web of connections. Hyperlinking and key words help to continue to build the web, while the writers are like the spiders who create it. The point is to try to show up more on google searches and increase awareness for the client’s services.

Authority

For marketing firms, establishing authority with your audience is essential to getting people to trust your client and continuing to read what you have to say. This means that you need to find sources and seem like you know what you are talking about. Even better, know what you are talking about and find a way to get that knowledge across eloquently and authoritatively.

Sources:

https://www.entrepreneur.com/article/278465

https://www.brightlocal.com/2017/03/02/content-marketing-benefits/

How Augmented Reality and Virtual Reality Will Change Marketing

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Marketing has to evolve in order to stay relevant and continue to be effective. Advertising through social media, print ads and digital marketing won’t be enough to keep your brand relevant in the years to come. Now, augmented reality and virtual reality have stepped into the ring.

Augmented and virtual realities are going to make for some big changes in the field of marketing, whether you work for local Utah marketing agencies or national marketing firms. Augmented and virtual realities are no longer a thing of the future. Several marketing firms now have to come up with ideas for incorporating augmented reality or virtual reality into their marketing strategy. Here are some of the ways that augmented reality and virtual reality are going to change marketing.

Brand Values Will Become Clearer

Communicating a brand’s values is part of marketing. With virtual reality, marketing will have to dive even deeper into brand values. As consumers, virtual reality will allow us to source exactly what items we want and wearing those items will show others what brands we support—and thus what values we align ourselves with. Everything we wear and use will represent our values.

Effects of Augmented Reality

There are limitless opportunities for advertising using augmented reality. With augmented reality, you can display your product nearly anywhere. Augmented reality is especially popular for clothing brands that now have virtual fitting rooms which allow consumers to try on products without having to be in the store physically. Marketing agencies are even seeing furniture retailers placing their product in people’s homes virtually.

Effects of Virtual Reality

Virtual reality is another great marketing tool that is going to cause some major changes in the world of marketing over the next few years. Virtual reality can do some things that augmented reality can’t, like storytelling. Through virtual reality, companies can show consumers how the company came to be while fostering engagement.

Augmented reality and virtual reality present a lot of interesting ideas and ways of marketing. No longer a thing of the future, augmented and virtual realities can give your brand a unique advantage and show your consumers what your brand is all about.

Sources:

https://www.forbes.com/sites/quora/2017/09/12/virtual-reality-is-about-to-completely-change-marketing/#7d22b13a1079

https://blog.markgrowth.com/how-augmented-and-virtual-reality-will-change-the-future-of-marketing-36c2ff1f8c8

4 Digital Marketing Trends of 2018

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We’re two months into 2018 and we can already see what marketing trends are beginning to rise in advertising. Here are four marketing trends to jump on in 2018.

Twitter May Fall as LinkedIn Rises

Digital marketing agencies are beginning to see the fall of Twitter. Twitter has attempted to expand its reach by extending its traditional 140 characters to 280 characters. This effort has seen little success, however. Some users are even upset by the change because they viewed Twitter as unique due to its 140 character limit.

In contrast to Twitter, which made few changes in 2017, LinkedIn has made numerous improvements including an updated user interface. With all of their new improvements, marketing agencies suspect that the platform will rise in popularity.

Influencer Marketing

Marketing firms have continued to see the rising popularity of influencer marketing. Over the past few years, several clothing and beauty brands have experienced great success as a result of influencer marketing. Now, companies like Amazon, Starbucks and Coca-Cola are beginning to employ influencer marketing.

When it comes to influencer marketing, consumers play a big role. User-generated content allows brands to include consumers in their brand stories and makes them a part of the buyer experience.

More Targeted Ads

Ads are becoming increasingly targeted and specific to consumers. Many advertising agencies predict that ads will continue to become more specific and that they will grow to have only a single purpose, with a specific goal.

Live Video

Facebook is filled with videos produced by professional video production companies all over the United States, whether they are based in Utah or the Golden State. Now, live video has become a new marketing strategy that several social media platforms now offer. Facebook and Instagram are two social media platforms that allow you to live stream whatever you are doing, whether you’re holding a contest or conducting an interview.

Sources:

https://www.forbes.com/sites/forbesagencycouncil/2017/12/18/how-digital-marketing-will-change-in-2018-15-top-trends/#15a854132d9a

https://digitalmarketinginstitute.com/blog/2017-12-11-5-digital-marketing-trends-for-2018

The Importance of Strong Visuals in Marketing

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What makes you click on an article? Either one of two things: an eye catching title or a picture that grabs your interest. Marketing agencies spend a lot of time trying to find new ways to grab your attention. One of the best ways to do so is by taking the time to create interesting visuals to leave a lasting impression on viewers.

Capture Attention

You’ve probably heard about clickbait, where you click on something that isn’t really what it claims to be. This might be super shady, but it is effective. The human eye is a fickle thing, it loses interest quickly and moves from one thing to the next unless it is truly captivated. Whether it is clicking on an article about Kylie Jenner’s baby or a video that has an interesting thumb nail, the most views come from the most attention-grabbing things.

Memory

When it comes to remembering something, we usually do better at remembering visual or audio stimulants than words on a page. So, if marketing agencies really want their audience to remember an ad or read about their product, a strong visual is important. Visuals also need to communicate in few words with the same importance as an article, no easy task. Too many words and no one will read or remember your ad. Too few words and everyone is just left questioning their existence. It’s all a delicate balance.

Time

It’s all just a matter of time, it’s how much we are willing to invest in this face paced digital world. Visuals are an efficient way to get what you are trying to say across quickly. That way someone can look at it and say “okay, this is what this is about” and decide if it is worth investing more moments into looking into it. Which if your visual is strong they probably will.

Clicks

To click, or not to click, that is the question all consumers ask themselves and that all marketing agencies try to predict. Unlike other things in this world, clicks actually do matter.

Sources:

https://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/

https://socialnomics.net/2017/09/30/the-importance-of-visual-elements-in-social-media-marketing/

What You Need to Know About Advertising Today

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Over the recent years, advertising has seen a great deal of change due to the advancements made in technology. The world has been reduced into one small global village. With the internet alone taking over 50 percent of all advertisement platforms, marketing firms, digital companies and advertising agencies are on a frantic race to take advantage of these methods. This is to keep them relevant in their fields and also increase business.

We’re going to highlight some of the top methods of advertising and why marketing firms and advertising agencies should adapt them.

Online or Digital Advertising

This is currently the biggest way of advertisement on the planet. All companies that do advertising, i.e. marketing firms, digital companies and advertising agencies, strive to keep up with all the internet has to offer in regard to advertisement. The internet has the potential of reaching anyone anywhere seconds after an advertisement has been posted.

Mobile Advertising

Today, almost 80 percent of the world’s population owns a smartphone and advertising through these devices has increased due to the social media platforms like Snapchat, Facebook, twitter, WhatsApp and Instagram.

Print Advertising

This method has been integrated with modern day digital methods and it has worked wonders in improving sales. It includes printed brochures, leaflets and fliers, periodical advertising and direct mail advertising.

Broadcast Advertising

Although this is not exactly new, it has become more effective with modernization because unlike the olden days, today everyone has access to a TV or a radio. Advertisements come on designated times and occasions like sport or programs that have massive viewership.

Endorsements and Testimonials

This is the use of celebrities or known and trusted figures in the society to promote a brand and boost sales. This is mostly effective to reach the younger audiences.

Modern advertisement has made it easier, faster and way cheaper to advertise your products to a global audience unlike anything before. Growing technology and the internet are to be credited for these advancements in Advertising. The technology-based advertisement is still growing, and businesses need to shift to such platforms to remain relevant.

Super Bowl Ads: A Cultural Phenomenon

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Super Bowl advertising is not just another advertising opportunity for companies. It’s a chance for millions of people to see your company’s ad that, hopefully, will be talked about in the weeks following the Super Bowl. These ads have become a cultural phenomenon that is talked about leading up to and following the big game. That means a lot of exposure for your brand.

The History of Super Bowl Ads

Over the last half century, super bowl ads have become a cultural phenomenon. Marketing agencies and marketing firms ship out big bucks, whether they’re in Utah or California, to get an advertising spot in the Super Bowl these days. Starting out as just 60-second ads running about $85,000 per ad nearly 50 years ago, today a single 30-second Super Bowl ad costs more than $5 million on average. These ads started out as discounted ads sold for less than 100 grand and now marketing agencies spend months working on campaigns and creating ads for the Super Bowl.

Share the Secret?

While some companies opt for sharing their commercials before the big game, other brands keep it a secret until the big day. Some brands like releasing their ad before the game so that they can get people talking about it before the Super Bowl. Other brands even release teaser ads before their Super Bowl Ad airs to tease consumers and get the PR ball rolling.

Why Do We Love Super Bowl Ads? 

For starters, most of us love seeing what crazy and unique ad campaigns marketing agencies have been cooking up all year. Marketing firms—like our Fusion 360 firm based in Utah—love Super Bowl ads because they present the opportunity to create a truly memorable commercial that will be viewed by millions of people. Super Bowl ads get a lot of hype and truly great Super Bowl ads will be talked about for years to come.

From Apple’s “1984” ad nearly 30 years ago to the Doritos Blaze vs. Mountain Dew Ice commercial this year, Super Bowl ads present the opportunity to create a truly memorable ad. If you want to make your way into the Advertising Hall of Fame, an unforgettable Super Bowl ad is a great way to get there.

Sources:

http://www.chicagotribune.com/business/ct-50-years-super-bowl-commercials-20160203-htmlstory.html

https://www.ceros.com/blog/super-bowl-commercials/