It really shouldn’t come as any surprise that the future will definitely be heading in the direction of digitization. There always seems to be a new app invented or a new technology that is meant to enhance this human experience of which we all seem to be partaking. Not only do content marketing companies need to be aware of this digitized future, but so should everyone else.
Millennials and Gen Z
Millennials and Gen Z often receive not-so-flattering stereotyping, but one thing that is certain is that, for the most part, they are strong users of digital media platforms. You’d be pretty hard pressed to find a teenager in the United States who can remember a time without internet and a millennial who doesn’t watch Netflix. Because of each generation becoming more enveloped in digital media, the trend seems to be pointing at it continuing to go that way.
Digital Advertising
Most of the advertisements you see are probably not printed. More than likely you see them when scrolling through Instagram, watching YouTube, reading an article online or watching TV. Marketing agencies understand where their target audience is most likely to receive and respond to a digital advertisement. Therefore, expect for companies to start investing more into this.
Jobs
Every year, new jobs are created based upon the new innovations and digital mediums created. This means that in the future, there will be a number of jobs that perhaps cannot even be imagined at this moment in time and then other jobs may become irrelevant because of technology.
Social Media
Social interactions have already been altered by digital media. It seems like you are more likely to meet a couple who met on Tinder rather than in person or stay in touch with an old friend by giving them a like on Instagram. Perhaps social interactions are headed toward something out of Black Mirror and artificial intelligence becoming the norm; either way, content marketing companies and agencies are preparing to embrace the future and whatever it may bring.
Sources:
https://www.weforum.org/agenda/2015/11/what-will-digitalization-do-to-the-future/
http://www.dgtully.in/3-major-trends-shaping-future-digital-media/
