It used to be all about Baby Boomers and how to reach them, as they were the largest generation of consumers who ruled the market like Cersei wants to rule the seven kingdoms. In recent years, Millennials became the largest living generation.
Now, just like Daenerys making the move to take over, digital marketing companies are trying to find the best way to reach Millennials and market to their needs and desires.
Later in Life
At a digital marketing company, it is important to understand what is important to Millennials if they are a part of your audience. Many believe that Millennials are broke, which is not true. Something important to know about Millennials is they have more college debt, and plenty of credit card debt to go along with it.
As they continue to earn more money, they will be able to handle the debt. They will also make larger purchasing decisions later in life than in previous generations, centering around major events in life. For example, they may buy a house after they have a child, or buy a bigger car after two.
All About Quality
When Millennials are making purchases, they definitely prefer quality over quantity. They put trust in their friends and their opinions of the brands they purchase. Once they find something they like, they are loyal to the brand, service or company.
Reaching Millennials
Marketing agencies have found the best way to reach the millennial generation is through social media. Creating campaigns and creative content on social media platforms is the best way to reach them. Going along with social media, millennials feel a social responsibility. They are more informed by social media and technology now more than ever.
You have probably heard enough about Millennials and how they are the up and coming generation. They are the generation to reach right now. Understanding Millennials, their brand loyalty, and their spending habits will help you reach these potential customers.
Sources:
http://www.adweek.com/brand-marketing/how-millennials-are-changing-way-ad-agencies-work-163740/
