In the world of marketing, trends come and go as quickly as the Mocking SpongeBob meme shifted into the “Oh no baby, what is you doin?” Countless companies have revisited their strategies, realizing that it’s high time to figure out how to reach Millennials.
There isn’t an advertising agency on the planet that hasn’t tried to come up with the answer for Millennial marketing. Unfortunately for many, the approaches have tanked faster than Scaramucci’s career in the White House.
One Size Does Not Fit All
When you think of Millennials, you probably picture a tech-savvy young adult who stares at their smartphone all day. While they are the first generation to grow up with computers as an integral part of their everyday lives, if you’ve stuck with that image, you’ve played yourself harder than Blacc Chyna played Rob Kardashian.
The stereotypical Millennial does not touch on the fact that this generation ranges anywhere from the 35 year old father of three to the 22 year old college student. The fact remains — this 80 million person generation will soon be taking over the market, and they are as diverse as they come. Being the most educated generation, they aren’t slow to the fact that you’re generalizing their interests and entirely missing the mark.
Tactics to Remember
It’s no secret that social media has become the information channel of this age. Traditional marketing is now a thing of the past. The average Millennial actually touches their phone 45 times a day. Remind your marketing companies to zero in on the audience you want to reach in order to create the content that will connect with them. Remember the mantra, “One size does not fit all.”
Nostalgia marketing has seen a boom. When you consider the hectic schedules and responsibilities that this generation faces, pulling at fond memories will humanize your brand. Your retro roots are an invaluable tactic.
Don’t be the advertising agency that dives right into the generalized “Marketing to Millennials.” Remember what a diverse group they actually are. And for those companies who have successfully done this, “You’re doing amazing sweetie.”