From National Pancake Day to Froot Loop Day and Arbor Day, the world is full of random and obscure holidays. While some holidays are more reputable than others — Pi Day, for instance, is totally a real holiday — even the craziest of self-proclaimed holidays can be a great resource for content marketers.
In content marketing, even the best campaigns can sometimes get a little stale. Capitalizing on random holidays throughout the year can add a little spice to your everyday content marketing strategy and increase engagement.
Just make sure to pick holidays that are relevant to your business; a company that sells Jell-O in Utah, for instance, would certainly benefit from National Jell-O Week, which takes place the second week of February — and has been officially recognized by the Utah state legislature since 2001.
Obscure holidays are great for times of the year that fall though the cracks between more-established holidays such as Independence Day or Labor Day. Research obscure holidays in advance, and plan your content marketing campaigns accordingly.
Run a local bakery? Consider running a sale for Cupcake Lover’s Day, or simply write a blog post or social media shout-out to get people interested. And don’t forget about National Donut Day. Work for a diner? Maybe Tater Tot Day is more your thing. The point is to get consumers thinking about your brand, in a more fun and genuinely interesting way. Plus, strange holidays are great for social.
No matter how strange the holiday, there’s almost always a way to work it in to your content marketing strategy. Whether you’re running a small business in Utah or a larger corporation based in the Big Apple, one thing’s for sure: People really, really love random holidays. Take the opportunity to celebrate, and connect with your audience in a way they’ll surely remember come next year.
