Picking a font for a company webpage goes well beyond knowing the difference between Serif and Sans Serif. Though the basics of font choice are always a necessity, it is important to remember that picking the perfect font requires time, effort and expertise.
Some self-taught font fanatics and many professional website design companies have the skills necessary to take any website font from bland to brilliant. Selecting the appropriate font during website design allows for companies to draw customers in — and keep them there.
Being Influential With Font Choice
Fonts can do one of two things. Fonts can exemplify your message, enhancing the reader experience and creating a cohesive feel, or fonts can be disruptive and mess everything up.
Good website design uses fonts to enhance the text and represent the company as a whole. If your company has an elegant feel, consider using a cursive or calligraphy font. On the flip side, if your company is big, bold and loud, let your font express that to the world.
Fonts have the ability to describe something about your company to consumers without express verbal explanations. Consider fonts to be the clothing choice of website design; if you wish to appeal to a group of classic southerners, you dress in classic southern attire. If you want your website design to speak to a classic southern audience on a subconscious level, you use a font that evokes a classic southern feel.
Finding a Font That Fits
After a company identifies what feel it wishes the font to portray, the actual font selection process begins. In many cases, individuals with website design expertise can help companies make the final selection. This ensure that a company is making the most appropriate selection.
If your company wishes to portray a big and bold image, begin looking at fonts that fit in that realm. As you study font options, take time to do the research. Find out what other entities use your font; knowing who else uses certain fonts helps make your final decision informed and educated.
In some situations, companies may wish to have their website design team develop an entirely new font for its webpage. This is perfectly acceptable when done carefully.
Fonts are used not only for website design but for company logos as well — eventually these fonts may evolve into a key factor in identifying your company. However, the time it takes to carefully select a font — especially in cases like these — will always pay off.
