Google is always working to improve its user search experience — and the company’s latest target is mobile. Google has already made the pushed for app indexing, making it easier for Google users to find a company’s app among their desired search results. Now with SEO incorporating mobile more than ever, here are a few things businesses in Utah and elsewhere need to know about mobile SEO.
Focus on Rankings
Mobile SEO and traditional desktop SEO really aren’t really that different, but it’s important that businesses maintain a focus on rankings for core keywords. Mobile search is growing significantly faster than traditional search; if your company website isn’t mobile-friendly, it’s unlikely your site will rank at the top of the search rankings for your target keywords. As you can see, having a mobile-friendly website is easily the most important component of good mobile SEO.
Fix Any Mobile Errors
Mobile search experts in Utah and elsewhere have looked at various different website designs, from websites with a separate mobile design to sites with multi-modal desktop and mobile designs. According to the research, there isn’t a significant difference between websites that use mobile-specific designs and those that don’t — instead, webmasters should focus on fixing any errors. This will help increase traffic to your website, as the mobile user will feel more comfortable using it.
Get an App
App Store Optimization is another key component of mobile SEO. Making your app stand out in the App Store will not only help your SEO, but boost your app indexing as well. App indexing is basically like SEO for your app content; keeping all pages of the app indexed and incorporating relevant keywords will help increase downloads of your app.
Google has also recently incorporated AMPs (accelerated mobile pages). AMPs are pages that show up on the right side of a Google search, usually with a link to Wikipedia. On your mobile, AMPs are often at the top of search results. Unfortunately for companies in Utah and elsewhere, Google AMPs are currently for publishers only.
Mobile is the new frontier for companies everywhere — with these four key components, anyone can become a mobile SEO professional.