So you’ve been busting out content like a madman. You’re stoked because you’ve pushed out content every day this week and you’re positive your content marketing strategy is on lock.Trouble is, your blog traffic stinks. Maybe you have a decent number of unique visits, but nobody seems to be coming back except that one sad soul in his mom’s basement in Utah. You’re getting visitors, but you’re not establishing connections — you’re not building an audience. What should you do? How do you promote more regular readership and get a bigger audience?
Dig Your Hooks in
You need content that hooks readers and gets them wanting more. If you notice a lot of engagement on a particular post, whether it’s questions, comments, or shares, you’re doing something right. If your subject or copy just isn’t compelling for readers, you may need to switch things up in terms of your tone of voice, or the subjects themselves. If your content marketing gives people what they want, they’ll come back.
A niche focus can be your friend as well. There might be a dozen blogs about the life and times of Norwegian black metal flutists, but what about Norwegian black metal fluting in Utah?
Send Direct
If you’re not giving people an opportunity to receive regular email updates from your blog, you’re giving people just enough time to forget you exist. You want more readers than just the Utah basement guy? Get them hooked on your content, but add a regular newsletter send to your content marketing mix. Give readers an easy path to return to you and give them the content they like and you’re golden.
Sharing is Caring
Give your readers an easy way to share things through social buttons and sharing options. And don’t forget that you can’t expect people to find your content in a vacuum (with the exception of our Utah basement fellow). Instead, get on social media and share your stuff there so you can give people every opportunity to spread your message for you.
If you’re churning out lots of content, you’re doing one thing most businesses aren’t. All it takes is a few small tweaks to your promotion strategy to start really ramping up engagement and earning new readers by the minute. With some hard work, your content marketing strategy will start showing the results you desire.
