Social media managers within advertising agencies have a variety of responsibilities. Social media managers are essential to an advertising agency because they, more than the average social media user, know the ins and outs of different social platforms. Here are a few of the many responsibilities that a social media manager carries out on a day-to-day basis.
Creating a Social Strategy
When a social media manager receives a new client, their first job is to create a social strategy for the client. Depending on the client’s needs and wishes, a social media manager will choose which social platforms will work best for the client’s company. Then, after they select which platforms they would like to use, social media managers will create a calendar of how many times posts should go out for each platform every week.
Social media managers at advertising agencies also focus on the patterns of posting when building a social strategy. For example, a certain day of the week could be the day when video content is consistently posted. Developing a social strategy is essential for any company’s success.
Scheduling Social Posts
Scheduling posts requires organization and consistency. Organization can come in the form of using scheduling tools such as Hootsuite to plan out future posts. While scheduling posts, social managers at advertising agencies also choose what times during the day that posts should go out at.
It’s essential to schedule posts ahead of time so that social media managers can revise and edit the writing in captions. The written part of posts is important and requires someone who has impeccable grammar, spelling, and punctuation. Along with this, social managers must be creative and knowledgeable about what looks good and what doesn’t.
Creating Content for Social Posts
As a social media manager, your job is not only to create content for social posts, but also to create a consistent brand image. Every piece of content that is designed for a specific client needs to have the same colors, patterns, font, and overall similar look. Social managers will create content that has all of these requirements so that the client’s consumers can become accustomed to a brand image. When social media managers at advertising agencies understand their brand image, they can create stunning content that will reach higher engagement.
If you are in need of consistent posts and a brand image, consider using an advertising agency like Fusion 360 that has a social team that will do it all for you!
