The real point in advertising is to get the name and product out in the public — while simultaneously making it not only look good, but fantastic. With major changes in entertainment and culture, the way that advertisement companies have presented their clients’ products to the community has changed. It’s important to find the right marketing company so that you’re getting up to date strategies on marketing and advertising here in Utah. A lot has changed between the paper era of yesterday to the digital marketing era of today.
The Beginning
Advertising didn’t really show up until the 18th century when the printing press was invented. The first newspaper ad in America came out in 1704. Many of the first advertisements however, were for recruitment. In 1776, during the American Revolution, notices were put out asking for recruitment. It may not be advertising for a product, but it’s advertising nonetheless.
Getting Bigger
Soon events were being advertised, and not just in small print, but on billboards. The first billboard was put up in 1843 advertising the Ringling Brothers. This was a smart way to market, even if it hadn’t hit Utah yet — mainly because Utah hadn’t been established yet. This era was when advertising started to really kick off for companies. Kodak started advertising for their camera in 1891, and this was the beginning of brand identities. Slogans were being thought of and companies were finding target audiences.
The Mad Men
In the 1920’s, soap operas were now appearing on radio and television, creating a whole new market for advertising agencies. This gave companies the opportunity to reach a wide audience, and in 1941, the first television commercial was released by Bulva Watches — it only cost nine dollars. Then the mad men came into play, when advertising agencies hired psychologists to help them understand the nature of people and what was most appealing to different demographics. This would help with focus groups, and help advertising companies really create emotions and thoughts in their television and radio ads.
The Digital Age
We’ve entered into the digital marketing era, where advertisers now put their names and brands on the internet. This helps digital marketing companies and advertising agencies reach out to more than 5 million people. Now, digital marketers are able to let the consumer see what they want to see. This makes digital marketing a lot easier in Utah and around the world.
