Caught on Snapchat: The Newest Trend in Advertising

Snapchat is the fun quick way to send videos and pictures to friends without having the worry of people looking at your craziness for too long. Now many companies like McDonalds and Taco Bell, along with other successful marketing and advertising agencies, are moving some of their advertising over to the popular app.

Finding What People Are Looking For
Snapchat is easy, it’s fun, it’s quick and that’s what people are looking for. Snapchat allows marketing agencies in Utah as well as around the world to put a short fun video up, showing just how diverse their company is. The user, if they don’t want to watch the whole thing, can see the name quickly and move on to their next photo. The image may have been quick, but it was memorable.

Snapchat Discover
Snapchat recently added a new way of seeing news and other ads with Snapchat Discover. Different from regular Snapchat, Discover lets the marketing companies be front and center, instead of fighting for space — like on Facebook or Twitter. Discover allows for graphics, text overlays, animation and sound. Discover uses unique channels for different publishers. Advertisers can have their own place where they can market to those using the Discover feature.

Know Your Audience
Snapchat is a social media platform for people who want a quick idea of what their friends are doing, and Snapchat makes that possible with videos and images that last for a short time. One thing you will want to look at is how are you going to get your message across quickly and with flare. Doing ads with flare, color and humor will help make your company feel more approachable. Remember, the people who use Snapchat are in a younger generation and want something fun — not long and drawn out.

Overall, to make sure your advertising is effective, especially to the Snapchat users here in Utah, make an advertisement that can represent your company at a glance in a fun and effective way.