When it comes to advertisements most are pretty boring and we usually just ignore them. Marketing firms have tried for decades to figure out the perfect strategy to advertise to everyone and get them involved. It wasn’t until 2015 when that strategy became a little more clear.
On Halloween that year Snapchat Inc. released sponsored lenses for companies to buy. These lenses allow companies to create filters for users to put over their face or decorate their snaps. The genius behind it is the fact users have to interact with them in order to use them. They share these sponsored snaps to friends or even save them for fun, but the company is still there. This allows users to become familiar with the company and remember them when they are needed.