Even with all of the social media channels out there, Facebook has managed to remain king. Good work, Zuckerberg. So, if there is one thing digital marketing firms need to know, it’s how Facebook works. Just one problem: Most people, marketers included, don’t REALLY know how Facebook decides what people see in their News Feeds.
It’s really not their fault. Facebook keeps its algorithm, known as “EdgeRank,” under pretty tight wraps. Luckily for you, we’ve got a decent handle on this whole EdgeRank algorithm (at least what Facebook allows us to know). Let us enlighten you, or should we say “edgelighten.”