There is a digital showdown in the world of advertising between inbound marketing and content marketing. While both focus on creating interesting and valuable information, they vary slightly in their techniques.
Inbound marketing seeks to draw customers in with newsletters and public appearances rather than blog posts or videos—which would be considered content marketing. In a sense, traditional content marketing can be viewed as a subset of inbound marketing.
Learn more about both marketing methods, what differentiates them and some ideas for implementing them seamlessly into your current strategy in the handy infographic below. Both inbound marketing and content marketing can help drive traffic to your Utah business.