Many marketers understand one common convention: social media marketing and content marketing are different things. Although this is technically true, it doesn’t mean that companies should regard these entities as completely separate. The best content marketing agencies in Utah know that to achieve success, companies must create a marketing plan that regards social media marketing and content marketing as one.
Social media marketing requires content. Furthermore, effective social media marketing requires concise, relevant and engaging content. It also requires that the content fit within a specific platform’s parameters, which increases the difficulty of crafting superior content. If a company tweets or posts irrelevant and poor quality content, they won’t drive engagement. In order to avoid this trend and create a sound social media marketing campaign, consider implementing the three tips mentioned below.
1. Research Your Options
To be successful at content marketing in Utah, you must understand that different audiences prefer different social media networks. For example, the Pew Internet Research Project reports that the average Twitter user is a non-white male that’s young, affluent and college-educated. Due to this fact, companies that are creating content on Twitter should ensure that their messages are tailored to this demographic.
Social media sites like Facebook, Pinterest and Instagram also have unique audiences. In order to be effective on these platforms, companies must take user demographics into account. In addition to user demographics, companies must also understand that social platforms have different requirements.
Sticking to the first example in this section, Twitter has a 140-character limit. In order to successfully market on Twitter, companies must craft messages that are 140-characters or less that also appeal to a young, affluent and educated readership.
2. Implement A/B Testing
Successful Utah content marketers understand what their target audiences respond to. Unfortunately, many companies that are inexperienced with marketing try to push content that hasn’t been proven successful. Luckily, A/B testing can help individuals and organizations understand what topics draw in their audiences.
A/B tests allow companies to systematically assess how different content ideas can grow their businesses. Although some companies learn the A/B testing process on their own, this isn’t always the case. Many organizations choose to outsource their A/B testing to an experienced content marketing company in Utah. This way, a company can focus on what they do best: offering their product or service to customers and a content marketing agency can focus on what they do best: using specific methods to increase a company’s overall success.
3. Understand Your Following and Interact
To be successful on social networks, you must understand your audiences. Fortunately, tools like Nexalogy can help Utah companies increase their audience awareness faster than ever before. Applications like Nexalogy allow companies to understand what kinds of content their followers and fans are discussing. Organizations can then use this insight to generate a content marketing plan with topics that interest their followers.
Every company, regardless of its industry, can grow its business through social media. If you’re unsure how to begin, that’s OK, too. Here at Fusion 360, we understand how to create optimized content that’s sure to take your company’s success to the next level.
