Both Canon and Nikon sell great beginner cameras. Here are a few things to keep in mind when choosing your first DSLR.
It really shouldn’t come as any surprise that the future will definitely be heading in the direction of digitization. There always seems to be a new app invented or a new technology that is meant to enhance this human experience of which we all seem to be partaking. Not only do content marketing companies need to be aware of this digitized future, but so should everyone else.
Millennials and Gen Z
Millennials and Gen Z often receive not-so-flattering stereotyping, but one thing that is certain is that, for the most part, they are strong users of digital media platforms. You’d be pretty hard pressed to find a teenager in the United States who can remember a time without internet and a millennial who doesn’t watch Netflix. Because of each generation becoming more enveloped in digital media, the trend seems to be pointing at it continuing to go that way.
Digital Advertising
Most of the advertisements you see are probably not printed. More than likely you see them when scrolling through Instagram, watching YouTube, reading an article online or watching TV. Marketing agencies understand where their target audience is most likely to receive and respond to a digital advertisement. Therefore, expect for companies to start investing more into this.
Jobs
Every year, new jobs are created based upon the new innovations and digital mediums created. This means that in the future, there will be a number of jobs that perhaps cannot even be imagined at this moment in time and then other jobs may become irrelevant because of technology.
Social Media
Social interactions have already been altered by digital media. It seems like you are more likely to meet a couple who met on Tinder rather than in person or stay in touch with an old friend by giving them a like on Instagram. Perhaps social interactions are headed toward something out of Black Mirror and artificial intelligence becoming the norm; either way, content marketing companies and agencies are preparing to embrace the future and whatever it may bring.
Sources:
https://www.weforum.org/agenda/2015/11/what-will-digitalization-do-to-the-future/
http://www.dgtully.in/3-major-trends-shaping-future-digital-media/
Social media is a complete game changer for your business in 2018. Keeping up with the latest trends on Instagram could really boost your business. Digital marketing companies know how to give your business a competitive edge online. With just a few tips, you’ll be able to make the most of your social media profiles.
Instagram is at the top of their game when it comes to online platforms. The app allows users to easily create a profile that draws in hundreds to even millions of followers. On their profile, a user is able to post stories, live chats and photos to their page. Each user is able to customize their content and create a page with engaging images. For companies, this means that people all across the world are able to come in contact with their brand.
Own Your Gram
Marketing companies really know what they are doing when it comes to helping you with your social media profiles. One of the most valuable things they can help you do is to use hashtags on your posts. By using hashtags, you allow other users to easily find your content through searches and other posts with the same hashtag. This is the simplest form of marketing you will find on the app.
Visuals
Next, you want to create a profile that is aesthetically pleasing to your audience. Any advertising agency knows that the visuals you use for marketing are crucial to bringing in customers. Try to create a custom and creative profile that will keep users coming back to your Instagram profile to see more.
Interaction
We live in a world in which the world is literally at your fingertips. You have the resources to communicate with your followers and potential customers all within an app, so take advantage of it. Interacting with your followers by replying to their comments and messages can help you gain loyalty and trust with your customers. Marketing companies suggest trying out Instagram live to have real time interactions with your followers. This will help them feel engaged and more aware of what your business is about.
Sources:
https://www.entrepreneur.com/article/280964
https://www.socialmediatoday.com/news/5-ways-to-maximize-instagram-for-your-business-in-2018/514014/
Selecting effective keywords and phrases for SEO can be tough. Here are some tips to help you narrow down your options.
While 4k video has yet to make a major impact, many videographers are choosing to shoot in 4k. By shooting in 4k now, you can be ahead of the game.
Tablets are great for anything from watching movies on the go to using them as a double for a laptop. These are the best tablets you can buy.
Marketing has to evolve in order to stay relevant and continue to be effective. Advertising through social media, print ads and digital marketing won’t be enough to keep your brand relevant in the years to come. Now, augmented reality and virtual reality have stepped into the ring.
Augmented and virtual realities are going to make for some big changes in the field of marketing, whether you work for local Utah marketing agencies or national marketing firms. Augmented and virtual realities are no longer a thing of the future. Several marketing firms now have to come up with ideas for incorporating augmented reality or virtual reality into their marketing strategy. Here are some of the ways that augmented reality and virtual reality are going to change marketing.
Brand Values Will Become Clearer
Communicating a brand’s values is part of marketing. With virtual reality, marketing will have to dive even deeper into brand values. As consumers, virtual reality will allow us to source exactly what items we want and wearing those items will show others what brands we support—and thus what values we align ourselves with. Everything we wear and use will represent our values.
Effects of Augmented Reality
There are limitless opportunities for advertising using augmented reality. With augmented reality, you can display your product nearly anywhere. Augmented reality is especially popular for clothing brands that now have virtual fitting rooms which allow consumers to try on products without having to be in the store physically. Marketing agencies are even seeing furniture retailers placing their product in people’s homes virtually.
Effects of Virtual Reality
Virtual reality is another great marketing tool that is going to cause some major changes in the world of marketing over the next few years. Virtual reality can do some things that augmented reality can’t, like storytelling. Through virtual reality, companies can show consumers how the company came to be while fostering engagement.
Augmented reality and virtual reality present a lot of interesting ideas and ways of marketing. No longer a thing of the future, augmented and virtual realities can give your brand a unique advantage and show your consumers what your brand is all about.
Sources:
What makes you click on an article? Either one of two things: an eye catching title or a picture that grabs your interest. Marketing agencies spend a lot of time trying to find new ways to grab your attention. One of the best ways to do so is by taking the time to create interesting visuals to leave a lasting impression on viewers.
Capture Attention
You’ve probably heard about clickbait, where you click on something that isn’t really what it claims to be. This might be super shady, but it is effective. The human eye is a fickle thing, it loses interest quickly and moves from one thing to the next unless it is truly captivated. Whether it is clicking on an article about Kylie Jenner’s baby or a video that has an interesting thumb nail, the most views come from the most attention-grabbing things.
Memory
When it comes to remembering something, we usually do better at remembering visual or audio stimulants than words on a page. So, if marketing agencies really want their audience to remember an ad or read about their product, a strong visual is important. Visuals also need to communicate in few words with the same importance as an article, no easy task. Too many words and no one will read or remember your ad. Too few words and everyone is just left questioning their existence. It’s all a delicate balance.
Time
It’s all just a matter of time, it’s how much we are willing to invest in this face paced digital world. Visuals are an efficient way to get what you are trying to say across quickly. That way someone can look at it and say “okay, this is what this is about” and decide if it is worth investing more moments into looking into it. Which if your visual is strong they probably will.
Clicks
To click, or not to click, that is the question all consumers ask themselves and that all marketing agencies try to predict. Unlike other things in this world, clicks actually do matter.
Sources:
https://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/
https://socialnomics.net/2017/09/30/the-importance-of-visual-elements-in-social-media-marketing/
Super Bowl advertising is not just another advertising opportunity for companies. It’s a chance for millions of people to see your company’s ad that, hopefully, will be talked about in the weeks following the Super Bowl. These ads have become a cultural phenomenon that is talked about leading up to and following the big game. That means a lot of exposure for your brand.
The History of Super Bowl Ads
Over the last half century, super bowl ads have become a cultural phenomenon. Marketing agencies and marketing firms ship out big bucks, whether they’re in Utah or California, to get an advertising spot in the Super Bowl these days. Starting out as just 60-second ads running about $85,000 per ad nearly 50 years ago, today a single 30-second Super Bowl ad costs more than $5 million on average. These ads started out as discounted ads sold for less than 100 grand and now marketing agencies spend months working on campaigns and creating ads for the Super Bowl.
Share the Secret?
While some companies opt for sharing their commercials before the big game, other brands keep it a secret until the big day. Some brands like releasing their ad before the game so that they can get people talking about it before the Super Bowl. Other brands even release teaser ads before their Super Bowl Ad airs to tease consumers and get the PR ball rolling.
Why Do We Love Super Bowl Ads?
For starters, most of us love seeing what crazy and unique ad campaigns marketing agencies have been cooking up all year. Marketing firms—like our Fusion 360 firm based in Utah—love Super Bowl ads because they present the opportunity to create a truly memorable commercial that will be viewed by millions of people. Super Bowl ads get a lot of hype and truly great Super Bowl ads will be talked about for years to come.
From Apple’s “1984” ad nearly 30 years ago to the Doritos Blaze vs. Mountain Dew Ice commercial this year, Super Bowl ads present the opportunity to create a truly memorable ad. If you want to make your way into the Advertising Hall of Fame, an unforgettable Super Bowl ad is a great way to get there.
Sources:
http://www.chicagotribune.com/business/ct-50-years-super-bowl-commercials-20160203-htmlstory.html
Be original, use humor, and create an emotional connection with your audience, but always remember to stay true to the brand of the company.
