Proliferation

There are several ways that you can market your business today, but the most effective and successful way to do it is through commercials, more specifically, through YouTube ads. YouTube is the largest video sharing platform in the world and many digital marketing agencies are turning to it to help build their client’s brand.

With over one billion unique visitors each month, YouTube sits only one spot back from Google as the second largest search engine; about 17 percent of all internet traffic flows through YouTube. Keeping that in mind, it is little surprise that there are over 100 hours of video uploaded every minute. As you can see, YouTube is a go-to platform for video advertisements. Here are some strategies digital marketing agencies are using to take full advantage of what YouTube offers.

Come Up with Goals

You don’t want to go into YouTube without a strategy—that is a recipe for disaster. Before you get your channel set up, you should make sure that you have some goals in mind. For example, write down how much engagement you’re hoping to receive, how much traffic you’re hoping to bring through to your channel, and maybe even how many subscribers you want.

The best way to achieve these goals is by using the famous SMART model: specific, measurable, attainable, relevant, and time-bound. Set deadlines for your goals and make them realistic so that you have a better chance of achieving them.

Create an Upload Schedule

Those who don’t have an upload schedule on YouTube are usually the channels that don’t do very well. If you really want to make your presence known, you’ll have to be consistent when it comes to uploading. Your consumers have to be able to know when to expect new content, because that is what will keep them engaged and keep your channel doing well.

Use a Variety of Different Marketing Videos

It’s best to switch it up when it comes to your content, especially if you want to keep your audience engaged and if you want to bring in new subscribers. Your digital marketing agency should use videos ranging from interviews, behind-the-scenes and how-to videos in order to produce content relative to your clients’ interest. 

Incorporate SEO Into Your Videos

Of course, a digital marketing agency will also want to make sure that their content is ranking across search engines all over the internet. The best way to boost SEO on your YouTube videos is through keywords, video headlines, video tags, and descriptions. With solid framework for your SEO, you’ll see an increase in views and subscribers.

For any other marketing questions, considering contacting us at Fusion 360.

Social media managers within advertising agencies have a variety of responsibilities. Social media managers are essential to an advertising agency because they, more than the average social media user, know the ins and outs of different social platforms. Here are a few of the many responsibilities that a social media manager carries out on a day-to-day basis.

Creating a Social Strategy

When a social media manager receives a new client, their first job is to create a social strategy for the client. Depending on the client’s needs and wishes, a social media manager will choose which social platforms will work best for the client’s company. Then, after they select which platforms they would like to use, social media managers will create a calendar of how many times posts should go out for each platform every week.

Social media managers at advertising agencies also focus on the patterns of posting when building a social strategy. For example, a certain day of the week could be the day when video content is consistently posted. Developing a social strategy is essential for any company’s success.

Scheduling Social Posts

Scheduling posts requires organization and consistency. Organization can come in the form of using scheduling tools such as Hootsuite to plan out future posts. While scheduling posts, social managers at advertising agencies also choose what times during the day that posts should go out at.

It’s essential to schedule posts ahead of time so that social media managers can revise and edit the writing in captions. The written part of posts is important and requires someone who has impeccable grammar, spelling, and punctuation. Along with this, social managers must be creative and knowledgeable about what looks good and what doesn’t.

Creating Content for Social Posts

As a social media manager, your job is not only to create content for social posts, but also to create a consistent brand image. Every piece of content that is designed for a specific client needs to have the same colors, patterns, font, and overall similar look. Social managers will create content that has all of these requirements so that the client’s consumers can become accustomed to a brand image. When social media managers at advertising agencies understand their brand image, they can create stunning content that will reach higher engagement.

If you are in need of consistent posts and a brand image, consider using an advertising agency like Fusion 360 that has a social team that will do it all for you!

When it comes to video production, you want to make sure that you put out the highest quality project possible. In order to show your clients and audiences the best work, you will need the right help to accomplish this. This is why video production companies are so important—they exist to help make sure your video looks as solid as possible before it goes out to the public.

Video production companies specialize in film making and editing and will be able to make your life a lot easier than trying to do it yourself. If you’re skeptical about hiring a video production company, here is why you can benefit from it.

You Get an Outside Perspective

Video production companies offer a fresh set of eyes to your project, and while they will still work to accomplish your vision, they may also give some friendly advice on specific ideas you may have. Listening to the hired team of experienced video producers will likely help your video turn out to be something better than you originally thought. Take advantage of their expertise and really work with them hand-in-hand in order to take full advantage of the situation.

You’ll Save Time

Video production companies are excellent at what they do, so hiring them is a great way to make sure your project gets done on time. Theses talented individuals have taken down sets, set up equipment, films scenes, and edited projects for years, and they know how to make the project go as smoothly and quickly as possible.

Create Something Incredible for Your Budget

The best thing about video production companies is their ability to create a wonderful project no matter what your budget is, a video production company will put forth the effort to make your video and as high-quality as possible while still staying within your budget.

Video production companies make it easier to capture your vision. If you need help bringing your project to life, look no further than Fusion 360 Studios for your video production needs. We’re dedicated to creating quality content geared to your needs.

SEO companies are constantly researching new ways to improve their content. From videos to blogs, this content has to be well researched, flawlessly executed, and optimized if SEO companies want to make sure that it’s ranking is high enough to appease their clients and reach their target audience.

So, how do SEO companies keep their clients relevant in this competitive industry? What is the best SEO strategy out there? Well, there isn’t just one strategy. Success comes from using a variety of different strategies to keep your content fresh, effective, and relevant. If companies want to stay on top of the competition, they have to make sure that their strategy has a mix of different methods and techniques that complement each other to create powerful content.

Keep Your Audience Engaged

In SEO terms, engagement refers to the ability of a certain page to hold a user’s attention. According to Wordstream, Google is found to reward companies that are able to keep users on their sites for extended periods of time. This is because high bounce rates can negatively affect a certain site ranking on Google. A high bounce rate refers to how many times a site is visited for a short period of time before the user leaves the site.

This makes sense because sites with high bounce rates may not be viewed as useful as sites that have longer visit times. In the end, sites that are able to hold a user’s attention are deemed more helpful than those who can’t, leading them to be ranked higher on search engines. So one strategy you could focus on is creating engaging content on landing pages, blogs, and etc. in order to keep your bounce rate lower.

Make Your Posts Easier to Read

Successful SEO companies are also most likely using formatting to influence their SEO rankings. As mentioned in the above paragraph, you want more engagement to boost your SEO and nothing helps keep your audience engaged more than easy-to-read content. Things like shorter paragraphs, shorter sentences, sub-headers and bullet points are all efficient tactics when it comes to creating solid, yet easy to understand content.

People nowadays want the information to stick out for them, and things like subheading make it possible for an audience to be able to find the information they’re looking for. If you don’t implement tactics to make your content more user-friendly, you’ll see your audience dwindle and look for other, more effective sources for their information⎯ there’s nothing worse than feeding your competition your clients.

Use Images in Your Content

Along with easy to read content, people also love visuals. If you include high-quality pictures in your content, you’re more likely to keep your audience engaged. Not only are pictures good for engagement, but they also help break up your written pieces into sections. Images provide your audience with visual examples of what you’re talking about and help them stay engaged thanks to their increased understanding of the content.

SEO companies need to be able to use various SEO techniques to create high-quality, ranking content for their clients, and it takes more than one method to make this happen. If you need help coming up with a solid set of SEO strategies for your company, contact us today and see how we can take your SEO game to the next level.

So you have decided to start your own website, but you maybe aren’t so sure where to even start. Are you capable of creating it on your own or have you spent hours googling “best advertising agencies near me” looking for help? This actually can be a very beneficial thing to do. However, we are going to talk about the three main tips to begin creating your website so if you choose to, you can do it on your own.

Get You Hands on a Domain Name

The first thing you will want to do when creating your website is to claim a domain name. Hopefully, your company name hasn’t been taken yet. However, if it has you can easily add a single word like “the” or “company” at the end of your name and it can still work as a domain. You’ll want to claim the domain name as soon as possible so that no one else can take it. Some of the best advertising agencies around are available to help you come up with a domain that is available and marketable. You want your domain to be one that is easy for people to remember and to use.

Outline Your Website

The next thing you will want to do when creating a website is to actually create the physical website. There are hundreds of different platforms you can create your website through. If you plan to create it all by yourself you will want to research and see which platform will be best for you and your company. If you want assistance in creating your website you can look up “best advertising agencies near me” and hire them to help you out with this. These advertising agencies are experts in this field. They can combine pleasing visual ideas along with convenient marketing tips.

Design Your Website

Next thing to do is to design your content. This can be an intimidating step, especially if you don’t have a lot of experience with graphic design. The good thing about this is that there really are no limits when it comes to designing your content. You can decide what you want it to look like and what kind of content you want to include. Again, if you decide to search for the best advertising agencies and invest in their services they can help you. They can help you decide what themes you should use for your site and how to set up your site as a whole. Hiring people to help with this step can make it a lot less stressful and help you create the website you have dreamed of.

Overall, creating your own new website can be a super fun and maybe even intimidating experience. Hiring one of the best advertising agencies near you is a great way to help you not be so intimidated. They can help you come up with unique ideas to implement into your website that will help you stand out against other website and companies. Now that you know the basics of creating a website, the sky is the limit!

Sources:

https://fitsmallbusiness.com/small-business-website/

Creating a video can be a pretty daunting task, especially if you don’t know how to start. It can get overwhelming trying to find the perfect tutorials online, and soon, you may find yourself shutting down. However, while creating a spectacular video may seem impossible, those who work in the best advertising agencies have figured out a way to get through these mental roadblocks.

Here are some of the steps that the best advertising agencies in the nation follow to achieve excellence when it comes to their videos.

Get Your Script Written

The first thing that you should have ready before you even begin the filming process is your script. Without it, you’ll be completely lost when it comes to creating your project. When writing a script, make sure that you outline your main points and establish solid framework for your video. Your script should cover all of the information you need to be able to get your message across, and it should also start with a strong hook and end with a solid call to action.

The point of your video is to get the audience to act on what they saw, whether that is by them following your business or purchasing a service or product.

Determine the Location

After you’ve gotten your script written, you’re going to want to get a location for your video. The best advertising agencies always make sure that they choose a location in which they will be able to get the most out of their shots. The detail you put in your script will help determine where you’ll be shooting and what environment you should be looking out for.

Using the Right Equipment

Another important factor is to make sure you’re using the proper equipment for your video. This varies on the style of video you’re trying to achieve, for example if you’re going for a more professional feel, you’re going to want a high definition camera, a tripod, and some lighting equipment. High quality microphones are also recommended.

Capture Everything That You Need

You have to make sure you get all of the shots necessary to help your vision come to life. Following your script is the best way to ensure that you hit all of your main points and get all of the information that you need to your audience, but if you have to cut things out in the end, that is just fine—even Hollywood films have deleted scenes, right!?

Edit Your Video

After the actual shooting, you arrive at post-production, or editing. This portion helps clean everything up a bit; whether its splicing sound, cutting scenes a little shorter, adding in VFX or sound effects, post-production is part of the process for all of this. Even if it is a dinky Twitter video that is shot in one take, the best advertising agencies will still go in and edit things a bit to make sure it comes out right.

Finally, Upload Your Project

Once the project has been finished, it’s time to get it out to the public. When you feel confident that your video is ready to be viewed, you should push it out through all of your social media platforms.

If you’re looking to get the most engagement on your video, meeting with the best advertising agencies is your best bet. Contact us here at Fusion 360 if you need help pushing out your next video project.

Every great video begins with a great script. Before you start filming or animating your video project, you need to get all the ideas and details down on paper. However, what is the best way to approach writing a script?

Sometimes, writers block can get in the way of even the most talented writers in the industry, and when that happens, it’s often hard to create anything. The best way to overcome writers block is to make sure you have an outline ready before you begin writing your script. Here are how professionals in the top advertising agencies start writing their scripts.

Outline Your Goals

Every project needs solid framework. Without that initial framework, you’re going to be writing with almost zero direction and that will lead to a less than subpar script. With an outline of your goals, you’ll also ensure that you hit all of the major points you’re trying to get across to your audience. When outlining your script, make sure you answer questions such as:

• Who is my audience?
• What informational value will this provide?
• Why do I want to tell this story?
• What should my audience take away from this?

Creating a Narrative Arc

Brand videos need compelling story telling. The only way that you’re going to achieve your brands goal is if you engage with your audience; without engagement, your videos won’t help you achieve your goals. A narrative arc is the best way to build interest within your script. Good narrative can keep the audience wondering what is going to be said or happen next.

The most important thing to focus on first is the hook in your script. You want to really get the audience’s attention from the very beginning. If you leave out important information or your video is poorly written, no one will take your video seriously. To be taken seriously, you have to put in the work and grab the attention of viewers early.

Nail the Call to Action

As important as the opening is, you also need a strong closing. Top advertising agencies know that you have to be able to wrap up all of the information that you just gave your audience, and a strong call to action is sometimes the best way to do this. Ask yourself what you want your audience to do after the video. Do you want them to: sign up for your services, share the video, or subscribe to your newsletter? Then target the video to that.

In summary, you need to build a strong narrative that builds toward a strong ending. Closing isn’t about flashing your logo, it’s about getting the audience to act on what they just saw. If you’re struggling with your scripts, don’t worry, some of the top advertising agencies around have gone through exactly the same thing. You just have to make sure you create a solid framework and follow it to the “T” to create a strong, entertaining and effective video.

Scripts are written by a variety of people but when it comes to short videos used to promote a product or create a commercial, some of the top advertising agencies are behind these works of genius. If you need help with your scripts, contact us here at Fusion 360 Agency. We’re here for all of your advertising needs.

Technically VSO (voice-search optimization) is a branch of SEO (search-engine optimization) because voice searches use search engines, nevertheless, there are differences between VSO and SEO. As voice search technology improves in recognition accuracy, more and more searches are done without a screen. This means if businesses want to remain relevant, they must optimize for both typed searches and voice searches. Say hello to voice search optimization agencies!

Voice searches are phrases, complete sentences, and questions. This is probably the biggest factor that separates typed searches and voice searches.

Searches that are typed out are the most simple combinations of words like, “pretty flowers” and “cat videos.” Growing up with Google, most people understand that the way to find answers about a question is not by tapping out a complete sentence. No, getting answers from Google with a keyboard entails using KEYWORDS and ONLY keywords. Very few if’s, and’s, or but’s about it.

The way to get answers from Alexa or Google—complete sentences. “Alexa, what are the names of some pretty flowers?” and “Alexa, I want to watch cat videos,” these questions are the stuff of voice searches. What does this mean for voice search optimization agencies? This means that companies should make their written content conversational. This means that companies should research into the most common phrases people use and employ those in their blogs.

Another difference between voice searches and search engine optimization that voice search optimization agencies pay attention to is local searches. 22% of voice searches are for local businesses, and most of the searches are performed through Google. Voice search optimization agencies help companies to keep their information current, and agencies make sure companies verify their business with Google. This way when a person searches for a company’s address, hours, or phone number using their voice, they get quick, accurate information.

One last difference between search engine optimization and voice search optimization is the type of information people are looking for. On search engines, articles packed with information (keywords) and links do well. With voice searches, people are looking for concise, simple answers to complex questions. For example, if a person types in to Google, “define voice search optimization agency,” then a list of prospective agencies will come up. If a person asks, “what is a voice search optimization agency?” then Google is specifically looking for something like, “A voice search optimization agency is a company that helps businesses shape content for potential customers that are searching for related information with their voices.”

The differences between search engine optimization and voice search optimization are subtle but important. Voice search optimization means including more key phrases than key words. It means updating local information and presenting services in short, simple sentences. Search engine optimization often means providing links to information and priming articles with a certain number of keywords.

Voice search optimization agencies like Fusion 360 are adapting their strategies and customizing sites so that whichever way a potential customer searches, that customer is directed to exactly the business they need.

When you Google something, Google’s algorithms examine all the sites on the internet and bring up results that pertain to what you search. The result that shows up at the top is determined by a series of factors. These factors include key words, links, titles, etc. For example, if you input a specific key word, then a website that pushes out a lot of content and uses that same specific key word will likely be presented higher on the search result than other sites with different variations of keywords. It’s much more complicated than that, but that’s the gist. When companies tailor their content to attain a higher spot on a search, that is called search-engine optimization (SEO). For years, companies have focused on SEO to further their business, but the way people search for information is changing.

That’s right.  Siri, Alexa, Cortana, and other automated assistants offer the opportunity to search with just your voice. This has given rise to an entirely new form of SEO: voice search optimization. Gartner has estimated that 30% of web browsing sessions will be done without a screen. Now there are voice search optimization companies which focus on specifically crafting content to show up in a voice-search.

What’s so different about voice-searches? For one thing, they usually report only the top result. If I type into Google, “define optimization,” the first result will be Google’s definition, but I will also be able to scroll through other definitions, like Mirriam-Webster’s. If I just ask Siri, it will probably read me only Google’s definition.

Voice searches are done with conversational language and include far more question words. Instead of typing in “best voice search optimization companies,” I’ll probably say, “Alexa, what are the best companies to do voice search optimization?” Additionally, most voice searches are long-tail (long and specific)—people will search “hardwood love seat” instead of “couch” and include conversational words.

Voice search optimization is constructing content so that a voice-search will find it. One of the biggest ways to do this is to update your company’s info (address, phone number, hours of operation, etc.) on Google and keep it current. Voice search optimization companies also recommend that you get a healthy number of positive customer reviews and pay attention to meta-data (detail about what information is on your site—it’s written directly into the source code). Another technique voice search optimization companies use is to offer succinct answers to conversational questions. So, if a person asked, “How long does it take to eat a sucker by licking it?” an optimized result would be, “It takes anywhere from 3-6 hours to eat a sucker with only licks, depending on the time between licks.”

Voice search optimization is the SEO of the future. Fusion 360 is one of many voice search optimization companies that helps clients optimize sites. This way customers find excellent goods and services from all the best sites, and employers get loyal customers from all over the internet.

Voice search technology is quickly becoming a popular way of searching for things. Siri, Alexa, and Google Assistant are all examples of voice search softwares. With the uprising popularity of voice search, voice search optimization companies are an up and coming business. These companies can address the commonly asked question of “how can I optimize my own content to benefit from voice search?” Here are three steps you can take to help optimize your content for voice search.

Use Natural Speech

When you are creating your content, choose keywords or phrases that are natural for people to use. Words and phrases that you use in normal conversation like things you would ask your friends are the types of things people are going to ask voice search. Avoid using the choppy sounding keywords that used to get the job done. These choppy phrases aren’t how people actually talk, and as a result, they aren’t going to speak this way into their voice search. By having your keywords be casual conversational ones, it will increase the amount of traffic you will get to your website. Voice search optimization companies are newer companies created to help you optimize your content specifically for voice search.  

Long-Tail Keywords

Long-tail keywords are super useful for smaller companies. These are phrases that are a little bit more specific but are still using casual speech. For example, a small shop that sells local used vintage books probably won’t pop up if someone simply searches “bookstores.” However, if someone is to search “local vintage used bookstore,” this company is likely to be one of the firsts to pop up. Again, voice search optimization companies are a great way to figure out the best keywords for your company. These long-tail keywords are useful for all companies, but if you are an up and coming company, this is one of the most beneficial things you could do for yourself.

Using “Near Me”

Since 2016, voice search has seen a 200% increase in the use of “near me” searches. It is so easy for people to search “restaurants near me” or “where can I buy vacuums near me.” This is especially easy lately because other parts of our smartphones are linked into our location so we don’t need to say our town or city. Voice search optimization companies will almost always encourage you to include these “near me” keywords into your content. This is one of the easiest ways to optimize your content.

Optimizing your content for voice search is becoming more important for your company as voice search is growing in popularity. Voice search optimization companies are a great option to learn specific ways to increase your own content’s traffic using voice search.  Using super casual tones when writing content and keywords, using long-tail keywords, and taking advantage of  “near me” popularity are all great ways to help optimize your content.