Proliferation

Nov 26
0

Choosing the Resolution for Your Film

By | Movies, Technology, Video, video production | No Comments

As a video production company, we often come across the term, “camera resolution.” Whether you are taking pictures or filming a movie, video production companies must intentionally choose the right camera resolution.

In this digital age, more and more camera manufacturers are trying to find ways to increase image resolution on phones and cameras. Resolution is simply defined as the measure of how many pixels an image contains. An image is clearer and more defined if it has a high resolution.

Choosing the Resolution that Works Best for You and Your Budget

With updates on newer and better cameras in the market on a seemingly daily basis, it’s crucial to determine which lens works best for you in producing the clearest images and in highest resolution. Many video production companies want more resolution at a pocket-friendly price, and as such, camera production companies are working tirelessly to make a 4K, 5K, and even 6K camera. Obviously, these cameras come at a high price; you will need to compare the quality between different lenses while staying within your budget.

Choosing the Resolution Based on Your Project

It is good to go with what generally works best for you in all uses; however, different projects may require a different lens/resolution. Do you want to film an epic, larger-than-life film with dynamic movement? Are you making a heart-wrenching drama with more cinematic bokeh and tight shots? Or perhaps you are just shooting an event. All these help in determining the resolution you will use.

An epic film requires a full frame with wide-angle lenses that are of high quality, while a dramatic film may require an APS-C, or the standard cinema industry S35 sensor size camera or smaller may be best for general use. However, if you wish to shoot a film to be screened on TV in 4K, you must ensure that you are shooting in the Ultra HD 4K format. This ensures your image is clear and colorful for the entertainment of your audience.

Ensure the Storage Capacity is Adequate

Video production companies must ensure they have a high capacity and fast memory card as well as a drive to store your footage. Similarly, having a good resolution monitor to view your footage on is advisable. For example, if you are shooting a 4K video, you will need a 4K monitor to effectively review your footage. A qualified and experienced video production company will be able to give you valuable advice on the most appropriate monitor to use in your video shooting.

Choosing the right camera resolution is very important in the delivery of the story you want to tell. As a filmmaker, it’s essential to first determine the story you want to tell then choose the lens you need to deliver it. The gear is your storytelling toolkit and as such, you need to choose the tools which fit the need for the job. Pick a video production company with an excellent history of quality productions because they are experienced enough to choose resolutions that bring out the best in a film.

Oct 03
0

The Benefits of Voice Search

By | Technology | No Comments

In recent years, we’ve seen marketing methods evolve way beyond what we could have ever expected. With new technologies, the various ways that voice search engine optimization agencies can target their audiences has grown, leading to an increase in the harnessing of voice-search technology. When executed properly, voice search can be convenient, effective, and more appealing to today’s digital audience.

With so many companies competing for search engine rankings, it’s important for marketing firms to evolve in order to beat out the competition; it’s time for the rise of voice search optimization agencies. Here are some of the benefits that come with voice search optimization and why your advertising agency should take advantage of it.

The Convenience

People love anything convenient. If they don’t have to put in as much effort to do something, they’re all for it. It may sound lazy, but it’s true, and there’s no shame in that. When it comes to googling something, let’s say while driving, it’s so much more convenient for someone to simply ask their phone to “look for the nearest gas station” instead of having to pull over to the side of the road, unlock their phone, open a browser and type it into the search engine. Today, convenience equals satisfaction, and we’re all for it when it comes to online searches.

Advertising agencies may even see a spike in traction if they use the right keywords. Newly established voice search optimization agencies need to make sure they are targeting keywords and phrases that accurately represent what someone would say. If they are able to implement this important process, the result will not only help them, but also those who searching those keywords.

You’re Tapping into the Largest Audience Base

People spend most of the time on their phones today, and not as much time sitting at a desktop. When it comes google searches, the mobile audience is going to be your main source. People will get on a computer when they need to do more in depth research about a certain topic or product, but when someone is in a rush or they want to know something quickly, they’re going to resort to voice search on their phones for the fastest results.

The reason that voice search optimization agencies are so successful today is because they’re pulling in all of the traction to their client’s sites, blogs and social platforms; they’re taking advantage of this newly establishes marketing concept in order to stay ahead of their competitors.

The key to voice search optimization is to rework your content in order to make sure it encompasses this innovative way of advertising. Voice search optimization agencies are the future, and are leading the way to a more advance, sophisticated and efficient way of marketing. That’s why if you have any inquires about the process or need assistance then contact us at Fusion 360.

Sep 01
0

Different Types of Digital Marketing

By | digital marketing, marketing, marketing agencies, Mobile marketing, Social Media, Technology | No Comments

Digital marketing agencies are the marketing agencies of the future. Digital marketing is simply electronic marketing that aims to promote products, services, brands, and companies. Within a digital marketing agency, there are a few different types of marketing strategies that are all intertwined. The umbrella of digital marketing covers online marketing, social media marketing, and mobile marketing. Let’s dive in and learn a little bit more about each of these marketing techniques and see how they together.

Online Marketing

The first type of marketing you can find at a digital marketing agency is online marketing. This type of marketing pretty much just promotes its product, services, or brand through any online platform. A big part of online marketing is creating and managing websites. Websites are great marketing tools because that is where potential customers or clients go to see what your brand is all about. Online marketers are in charge of getting traffic to their websites too. To do this, they participate in search engine marketing. This is when you get exposure from certain keywords you use within your website. This includes things like pay per click and search engine optimization. Online marketers also do email marketing and create online ads. To say online marketers have quite the job is an understatement.

Social Media Marketing

The next type of marketing you will find at a digital marketing agency is social media marketing. Social media marketers’ job is to promote their companies product, service or brand through social media sites. These include but are not limited to blogs, Facebook, Twitter, and Instagram. They have to reply to costumers comments, develop hashtags for the company, and plan and post quality content. It is important for all digital marketers to keep an eye on the trends of the internet. They need to pay attention to things like what kinds of stuff get the most views and what type of content is most popular at the moment.

Mobile Marketing

The last role that you can find at a digital marketing agency is mobile marketing. This type of digital marketing is targeting consumers on their phones and tablets. These marketers use text messages, various ads, and mobile applications to promote their product, services, or brand. This is one of the fastest ways to build traffic for your company. Mobile marketing is an especially newer form of marketing in the world today. It is super important for companies to use it and benefit from it.

Overall, digital marketing is super prevalent in our world today. It is one of the fastest ways to get traffic to your company, and as a result get you more clients and customers. A digital marketing agency includes multiple different types of more specific marketing- online, social media, and mobile. All of these marketing techniques work together to get your brand out into the world and to get you the best results possible.

Sources:

https://usatodaytn.com/blog/what-is-online-marketing/

https://keydifferences.com/difference-between-social-media-marketing-and-digital-marketing.html

Nov 11
0

MacBook Pro’s USB Port Adaptors: A Brave New Decision?

By | Design, MacBook Pro, Technology, Uncategorized | No Comments

Every year, hundreds of thousands of individuals wait in anticipation for Apple to announce new products, updates to current products and to unveil the exciting and enticing plans that the company has for the future. This year though, Apple announced a replacement of the USB ports on the new MacBook Pro, thus requiring the use of a special adaptor to use a USB port. This change has everyone from school teachers to content marketing masters asking lots of questions.

As much of the world runs on Apple, it is important that everyone take the time to fully understand what this change means and what it does to audience building and communication in general. Whether at an advertising agency in Utah or a college in the Northeast, this change may effect you — and you need to know exactly how.

Newer, Better & Faster: Apple’s New USB-C

Apple has made the definitive decision to replace the USB port on the new MacBook pro with a different port called the USB-C. According to Apple, this port is newer, better and faster. Because the rest of the world still widely uses the USB port, however, you may need to order a special adaptor to use things like external hard drives or USB storage devices.

Yeah, But Why Should You Care?

Though many are up-in-arms about this change, the effects may be more minimal than they first appear. As an advertising agency or content marketing team, you may need to make an additional purchase in order to still use a USB port. A purchase undoubtedly deemed necessary, as USB compatible devices are currently still prevalent and popular. With a USB port adaptor, your company will still be able to build your brand using multiple computers, retaining the share-ability of your content.

Though at times it may be a hassle, the adaptor does have its perks — particularly because information from Mac to PC can still be shared on a portable drive when working on a project. Ultimately, when all is said and done, life still goes on — regardless of whether you decide to embrace Apple’s brave new decision.