Social media was one of the biggest influential channels during the Presidential Election of 2016. While it helped political parties target specific groups of voters, it also brought about fake news.
If you have been on the Internet at all recently then you have probably seen several memes involving Snapchat’s new dancing hot dog filter. From hot dog mirror selfies to dancing in compromising situations, the Snapchat hot dog filter has been there through it all.
At an advertising agency, it is essential to know everything that’s possible in the web development world as well as advertising as a whole — this includes augmented reality and dancing hot dogs.
The Future of AR
This hot dog is proving to be the future of augmented reality (AR), which is the integration of technology and digital information within the user’s environment by superimposition.
Though the dance moves this hot dog depicts aren’t much, they are ahead of their time. The hot dog is the first character that uses the company’s 3D “World Lens” technology. This allows the creature to act as a fully developed creature inside the Snapchat camera lens. It sits on items and surfaces in front of you while people walk around it and reach out to grab it as if it was actually there.
The Competition
Snapchat is continuing to push its AR capabilities forward, however Facebook, Apple and Google are also working at the speed of light to catch up with the dancing hot dog.
Facebook has begun refocusing its AR efforts to make up for lost ground in its battle with Snapchat. Facebook’s AR platform has also created high-powered graphics that can turn everyday objects into whimsical and unearthly experiences. Only early in its AR journey, Facebook is expecting to pull ahead of Snapchat as the leader in augmented reality.
With technology constantly booming and accelerating faster than a Ferrari, marketing agencies have to make sure to stay ahead of the game and be one step ahead of the technology so they don’t fall behind and get left in the dust of augmented reality.
Sources:
http://adage.com/article/digital/snapchat-s-dancing-hot-dog-means-future-ar/309875/
https://www.forbes.com/sites/curtissilver/2017/07/12/snapchats-dancing-hot-dog-questions-its-existence-while-snap-stock-slides-further-into-the-abyss/#1ec1baa380d1
http://whatis.techtarget.com/definition/augmented-reality-AR
Social media has really exploded within the last few years. What began as one social media channel has burst into many channels with different levels of popularity. It is no longer a simple way to stay in contact with someone, but has transformed into a way to market your personal brand as well as your business’ brand.
When trying to market a brand, marketing agencies take note of what social channels work best for certain audiences. Audiences differ from platform to platform, so it is very important to truly understand who your audience is and what channel they are on.
When it comes to marketing strategies, there are endless ways for marketing agencies to be successful. Recently, some businesses have to turned to a bright and unique way of getting the attention they want.
Neon signs are the new billboards. These signs are often used to attract customers like a dragon is attracted to Jaime Lannister’s military (obscure “Game of Thrones” reference).
Neon Signage and Social Media
The neon signs used by businesses usually sport a quote or saying that relates to the company. However, because the signs aren’t directly affiliated with the actual name of the company, young adults are more likely to post with them or flash them across their social media.
After a while, these signs direct consumers to the company for the sole purpose of getting that “trendy” picture of the neon sign. In addition, social media is where people post trendy pictures and create their own personal brand and aesthetic.
Because these neon signs are vibrant, they create the perfect addition to any consumers’ social media platform. Essentially, thanks to these signs you could say (as the youth often do), “It’s lit.”
Unofficial Brand Ambassadors
These neon signs allow the business’s to turn their consumers into their own personal brand ambassadors without them even realizing it. It’s a perfect way to save money on marketing strategies while also getting the same amount of return and traffic to their business.
Moving Forward
Marketing agencies should always be on the look out for what the consumers are about. In order to be the most successful company, you must be able to basically read the consumer’s mind, which isn’t as hard as it once was thanks to the presence of social media and the invention of the neon signs.
In addition to knowing what the consumer wants, you have to know how they’ll react. If you, as an advertising agency, can manipulate your consumers to act exactly as you want them to, then you’ll be one step ahead of them and your competition.
Keep it lit, create the vibe and stay trendy, my friends.
Social media has skyrocketed in the last decade, quickly becoming one of the most useful tools for marketing agencies around the world. Ever wonder where it’s headed? Let some experts tell you what they think will happen to social media in 2018.
https://www.youtube.com/watch?v=7rAaSOJDm_c&feature=youtu.be
Marketing agencies are looking at the new Facebook update in awe. Here is all you need to know about the update so you can feel included in all the excitement. You’re welcome.
https://www.youtube.com/watch?v=7rAaSOJDm_c&feature=youtu.be
If you accessed social media at all during this past Presidential election, then your account was probably plastered with all sorts of political agendas and opinions. You know Donald Trump is constantly tweeting and everyone is either agreeing or disagreeing with what he is doing. Social media has significantly influenced the field of politics.
There is always news — always. Before the Internet, people had to wait for the news that night or the newspaper the next day to get the latest information. Now, you have news wherever and whenever you want it. Marketing agencies around the world work to keep the information flowing along with these sources of news.
The problem with that is occasional misinformation. When people check Facebook and Twitter for the latest trends, the news they pull form there isn’t always accurate.
Increased Interaction
Political polls are important and you can often find poll results on the same day. Thanks to social media, these polls have had an increased presence. Social media platforms can now report results of polls, while also allowing you to participate in polls you or your friends create.
In addition, social media now allows user to have direct interaction with candidates and elected officials. Before the age of the Internet, it was difficult to interact, let alone meet with a political official. Now, there are events that are streamed live across social media platforms where people can interact with candidates and politicians.
The Impact
Social media is still rather new. We are just seeing the beginning impacts on society. It will become more and more influential in the political realm. It will be interesting to see how it will continue to influence politics.
Social media is not only having an effect on politics, but many other things as well. Marketing agencies are no longer just doing traditional marketing. Now, they are targeting website design, SEO and more online marketing rather than traditional media outlets such as television.
Sources:
https://blog.sysomos.com/2016/10/05/social-media-affects-politics/
The prominence of social media has skyrocketed over the last decade. This has caused advertising agencies all over the world to step up their game and get on board the social media train.
In order to stretch your agencies advertising reach all over the world, there has to be enough social platforms to support all the hype. Read below to find out all you need to know about social media so you can be a posting pro
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Written by Ascari Pena
In 2017, we are seeing the mass emergence of many different technological platforms such as Virtual Reality (VR), self-driving cars and dominance of non-traditional television platforms such as Netflix and Hulu. With this technology changing how we interact with media, products will emerge and others will fall. Innovation is the name of the game.
Our media consumptions habits are changing daily and large tech companies such as Facebook and Google are having larger pressures from large businesses to deliver higher quality ad-serving platforms. On the opposite side, advertising and marketing agencies are competing for business and trying to drive growth of their clients through SEO and content marketing.
To further prove the shift to digital platforms, digital ad spending overtook TV for the first time ever in 2016; experts say this is due to the Summer Olympics and the Presidential election. Globally, TV is still leading in ad spending. While many in the advertising arena would like to debate which one is more effective, the shift to digital is real and advertisers need to recognize this.
Apps and Ads
Large companies with billions of dollars in an advertising budget such as McDonald’s are now turning straight to social platforms such as Snapchat to assist in the marketing of their brand to allure teens to apply for jobs.
While this is becoming a trend for major corporations, these prominent social platforms are now having to provide scalable advertising analytics for their dollars spent. Scaling the analytics for advertising campaigns has been a thorn in the hide of Facebook, Google, Snapchat and Twitter.
With the freedom of the internet also comes the one percent that ruin it for the rest of us. In March 2017, major brands such as Honda pulled their advertising from YouTube as their ads were appearing on extremist websites and other content they deemed to be inappropriate to their brand.
While these platforms have nearly all the attention, there is demand from users and advertisers to create systems to filter out hate speech and the new trend of ‘fake news’ through development of algorithms.
Traditional Advertisers
While we are consuming media at an all time high, traditional media spenders need to think long and hard about where they are placing their advertising dollars. Unlike previous generations, Millennials and Generation Z’s have no problem tuning out your annoying 30-second spot on TV.
While traditional television advertising works to reach a broad audience, it does not have the granular analytics that digital platforms do. If an advertising agency is to spend on traditional mediums, the creative must be engaging and provide value to the viewer, or they will be tuned out faster than the latest Nickelback album.
When evaluating where to spend your ad dollars, auditing your ad spend and re-strategizing with an advertising agency like Fusion 360 in Salt Lake City, Utah may be your best option.
Written by Ascari Pena
In 2017, various businesses are either rising or crashing. Right now, we are seeing the beginning of the end for malls. Studies have shown that in 2021, 25 percent of malls will be closed. With the emerging rise of e-commerce, Americans are starting to ditch large retailers like Macy’s, JC Penney’s and Sears for digital companies such as Amazon. To understand this downfall, let’s look at the past, present and future of the American consumer.
Digital marketing companies have predicted this downward trend occurring over the past 15 years and are beginning to capitalize on their correct predictions of the fall of the American mall lifestyle. With marketing firms targeting consumers with extremely competitive pricing of products and the inconvenience of driving to a mall and walking, malls will become obsolete. Property management companies must begin to restructure their business model to deliver further value.
Past
To give a bit of a history lesson, let’s step back in time a bit. In 1956, the very first indoor shopping mall called Southdale opened outside Minneapolis. After the exploding popularity of malls, there was a large retail boom in the United States.
In 1960, there were 4,500 malls that made up 14% of retail sales. In 1987, there were 30,000 malls accounting for over 50% of all retail dollars spent. Malls were the emerging destination for commerce, hanging out and community gathering events.
Malls were the place to be and quickly became a staple in the American lifestyle.
Present
Since 2006, no new indoor malls have been built. This is around the time that online commerce began to emerge. Digital marketing companies have taken notice of this and capitalized on the shift of attention from malls to iPhones. Since 2004, the net sales revenue of Amazon has risen from 6.92 billion to nearly 136 billion dollars.
This is now where our eyeballs and dollars have all shifted to. With less hassle and lower prices, the incentive of going to the mall for relaxation or socializing has become a thing of the past.
Future
In the age of embarrassing viral videos of people stomping over each other at Walmart over a discounted TV on Black Friday, the experience of shopping amongst other American consumers is increasingly negative. If malls are not providing a product or event that requires in person attendance, they will fail.
Marketing firms that represent these properties are looking at new avenues of either providing further value to American consumers to re-attract them, or re-purposing these structures to self-storage, doctor’s offices or apartment structures.
Sources:
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7196
https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/
