Proliferation

Oct 26
0

Outsourcing Your Social Media

By | Facebook, Instagram, marketing, marketing agencies, Mobile marketing, Social Media | No Comments

Social media is one of the best ways to get traffic to your business today. In fact, social media is so huge right now that it isn’t going anywhere anytime soon. 88% of businesses are using social media as a marketing technique. However, it can be a little overwhelming trying to figure out how to most effectively use social media as this marketing tool. This is why many businesses decide to outsource their social media to digital marketing companies.

Outsourcing social media is giving the responsibility of managing your social media accounts to a company or group of people that are experts when it comes to social media marketing. These groups are often times digital marketing companies that work on many different platforms, however, within the past few years, the social media aspect of marketing has become huge for these companies. So when exactly should you outsource your social media to a digital marketing company, and when should you just do it yourself?

The most important thing to keep in mind when using social media as a marketing tool is making sure your brand is showing. Though this sounds like a relatively easy task, a lot of businesses struggle with this. Outsourcing is a great way to help fix this problem. Again, digital marketing companies are experts at this kind of stuff. They know the best ways to present your business on social media while defining and presenting your brand in a natural way.

Another time outsourcing your social media might be a good idea is if you don’t know what kind of content you want to post. Figuring out your social media content can be tricky depending on the type of business you have. Considering digital marketing companies are great at creating content strategies, outsourcing can make this a lot easier. They know what kind of content gets viewed the most and what kinds get the most feedback and traffic to businesses.  

The last reason outsourcing social media is a good idea is because you are an expert of your business, but digital marketing companies are experts at marketing. You may be able to post visually pleasing pictures or grammatically correct blogs, but do you know the latest algorithm changes?…When you outsource your social media it is no longer your job to figure that stuff out—it’s ours.

Social media marketing is huge in today’s world. The effectiveness of your marketing on these sites can literally make or break your business’s success. There are a lot of reasons and benefits to outsourcing your social media to digital marketing companies. They know how to present your brand in the best ways, they have creative and unique content ideas, and they are experts at marketing. By outsourcing your social media, you will have less to worry about and more time to focus on making your business the best it can be while leaving the marketing up to us.

Jun 20
0

Gearing Infographics Toward Social Media

By | digital marketing, Facebook, Mobile marketing, Social Media | No Comments

Infographics were created as a way to keep readers engaged in content. In a world where attention spans are shorter than ever, large blocks of text quickly turn readers away. With the visually engaging appeal of an infographic, it is easier than ever to keep readers reading.

Many companies create infographics, but some do not know how to optimize these infographics for social media. Since social media platforms warrant a large number of infographic shares, it is important that these images are properly optimized. Digital marketing agencies can aid companies in their efforts to take infographics to the next level — both visually and SEO wise.

Five-Star File Names

As the wise wizard Albus Dumbledore one told young Harry Potter, “Always use the proper name for things. Fear of a name increases fear of the thing itself.” Little did Dumbledore know, but his ideas epitomize the key to making your infographics social media friendly.
Digital marketing agencies strategically name infographics because it is one major way that the infographics become searchable and social media friendly — don’t be afraid to follow suit. These digital marketing agencies know that Google crawlers read file names as well as page content, so names are important.

When naming infographics, always use keywords and relevant terms that describe the image. Carry the proper file name over into the alt attribute. This provides Google with enough information to properly identify your infographic.

Subject Matter Matters

Just because a company sells hand sanitizer doesn’t mean all of its infographics must be about hand sanitizer. Picking a relevant infographic topic is vital, because people only read about what they are interested in reading. Just because hand sanitizer might be a boring subject, winter health tips might be more intriguing.
Picking a relevant infographic topic that relates to both your product and your audience is key to infographic success. Digital marketing agencies are equipped with the skills needed to help companies discover existing and pertinent infographic topics. The more searched your topic is, the more social media friendly it is.

Mobile Friendly

A large portion of Americans access their social media accounts from smartphones — that is why it is so important that your infographics remain mobile friendly.
Perhaps you create an amazing infographic, but if it becomes distorted on a small mobile screen your readership decreases. If a graphic does not read well on a smartphone or a tablet, not even all of Dumbledore’s wise advice can save it.
Digital marketing agencies use infographics as a form of content marketing — and infographics must not only be widely viewed, but widely shared as well. These digital marketing agencies know that if your infographic is unreadable on a smartphone, no one will share it — which can be devastating.

May 25
0

The Facebook Metrics You Should Care Most About

By | digital marketing, Facebook, marketing, Utah | No Comments

Facebook boasts just over a billion daily active users, making it a huge storehouse of potential customers that businesses can pursue. Since most businesses and digital marketing firms are onboard the Facebook train by now, the next step for them is understanding some of the metrics Facebook provides — and how those metrics can be used to improve posts.

Page Views

Page views refer to how many people have visited your Facebook page. This is useful because it can show you how many people were either curious enough about your brand to look you up, or wanted to interact with more of your posts after seeing them on their news feed.

Reach

For Facebook, reach refers to how many users viewed your post. This helps digital marketing firms because you can see which posts gather the most reach, compared to which aren’t doing so well. While this information is useful, it it’s not nearly as useful as seeing how many people engaged with a particular post.

Impressions

While reach refers to number of people who saw your post, impressions refer to how many times your post was seen. This is different, because the same user can see your post more than once if one of his or her friends shares the post. Impressions are a useful metric because they give you a clearer picture of how many times your message is appearing to your audience — and can be a good indicator of how shareable it is.

Engagement

For digital marketing firms in particular, the keyword for social media is, of course, “social.” Engagement measures the percentage of people who interacted with your posts, either through commenting, liking, sharing, etc. This is one of the most useful metrics — because the best type of content is the kind that’s interesting enough for people to share with their friends. The beauty of Facebook is that if you’re sharing something your audience likes, they will do a lot of the legwork for you.

Videos

A major focus for all digital marketing firms is video. If you’re posting videos to your Facebook page, you’ll want to know how many people are actually watching them, right? What’s more useful, though, is seeing how long people have watched your video. Facebook will provide you with the number of times your video has been viewed for at least ten seconds. If videos consistently underperform and people begin to watch but quickly bounce, that’s a solid indicator that your videos need some improvement.

In Summary

Facebook provides these statistics for a reason, so don’t forget to make studying them a regular part of your social media strategy. Only by analyzing stats and understanding how your posts are performing can you continually improve your digital marketing game.

Apr 19
0

The Facebook Metrics You Should Care Most About

By | content marketing, digital marketing, Facebook, marketing agencies, Social Media, web development, website design | No Comments

Facebook boasts just over a billion daily active users, making it a huge storehouse of potential customers that businesses can pursue. Since most businesses and digital marketing firms are on board the Facebook train by now, the next step for them is understanding some of the metrics Facebook provides — and how those metrics can be used to improve posts.

Page Views

Page views refer to how many people have visited your Facebook page. This is useful because it can show you how many people were either curious enough about your brand to look you up, or wanted to interact with more of your posts after seeing them on their news feed.

Reach

For Facebook, reach refers to how many users viewed your post. This helps digital marketing firms because you can see which posts gather the most reach, compared to which aren’t doing so well. While this information is useful, it it’s not nearly as useful as seeing how many people engaged with a particular post.

Impressions

While reach refers to number of people who saw your post, impressions refer to how many times your post was seen. This is different, because the same user can see your post more than once if one of his or her friends shares the post. Impressions are a useful metric because they give you a clearer picture of how many times your message is appearing to your audience — and can be a good indicator of how shareable it is.

Engagement

For digital marketing firms in particular, the keyword for social media is, of course, “social.” Engagement measures the percentage of people who interacted with your posts, either through commenting, liking, sharing, etc. This is one of the most useful metrics — because the best type of content is the kind that’s interesting enough for people to share with their friends. The beauty of Facebook is that if you’re sharing something your audience likes, they will do a lot of the legwork for you.

Videos

A major focus for all digital marketing firms is video. If you’re posting videos to your Facebook page, you’ll want to know how many people are actually watching them, right? What’s more useful, though, is seeing how long people have watched your video. Facebook will provide you with the number of times your video has been viewed for at least ten seconds. If videos consistently under perform and people begin to watch but quickly bounce, that’s a solid indicator that your videos need some improvement.

In Summary

Facebook provides these statistics for a reason, so don’t forget to make studying them a regular part of your social media strategy. Only by analyzing stats and understanding how your posts are performing can you continually improve your digital marketing game.

Mar 22
0

Facebook’s New Lift API Will Be a Welcome Help to Marketers

By | advertising, Facebook, Social Media | No Comments

In an effort to help get more marketing companies on Facebook and to help promote their companies, Facebook debuted the Lift API, a way that will help advertising agencies find out who is looking at their client’s advertisements and create studies to help boost sales and awareness.

The program was announced in January of 2015, and since then has had over 1,000 businesses using the program. Facebook is also testing new ways that will help advertising agencies understand which ads people saw or clicked on the most or least. This helps businesses know which products are going to be a better sell, and help marketing companies know which products to push.

What Does It Do?
Lift API helps companies keep track of who is looking at the companies and what demographic is interested in the product. It will let marketing companies, advertising agencies, the Facebook partners and other third party partners create their own life studies for conversion rates. Kind of a creepy way of letting people that you don’t know know what you want, but this will help companies know what you want to see.

Social Media Benefits
Other social media platforms besides Facebook have helped marketing companies and advertising agencies reach out to the consumer directly. Facebook helps focus on engagement with the consumer, by studying “likes” and views. Social media creates a loyalty to the business directly with likes and follows. Advertising agencies can also post direct content and updated content on social media, helping the consumer be up to date on what is happening within the company.

Advertising on social media is very inexpensive, and has become a popular way to share information. Facebook makes things easier for marketing companies and advertising agencies, and with Lift API, they’re making it easier to help businesses grow.