Proliferation

Feb 13
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The 2015 Super Bowl’s Biggest Advertising Blunder

By | advertising | No Comments

Whether you’re a professional advertiser working in a smaller market, a fast-paced branding guru at one of New York’s City’s largest marketing agencies or merely an everyday fan of NFL football, you have an opinion on the quality of this year’s Super Bowl commercials.

Largely known for producing a great deal of advertorial genius, the Super Bowl is an incredible platform from which any brand, if their respective pockets are deep enough, can launch a global image. Though 114.5 million people tuned in to watch the New England Patriots and Seattle Seahawks do battle, a couple of companies’ commercials fell flat on their respective faces — one, in particular — in the limelight of the mammoth even.

Jubila’s “Tackle It” commercial was the epitome of bad. Furthermore, it was disgusting. If you don’t remember the bit, it involved cut-rate animation of a foot playing football. Get it? The bad puns continued as the foot attempted to tackle the very fungus with which it was plagued. When low-quality voiceovers, elementary animation and poor puns all come together, the result is both awful and — frankly — pretty disgusting.

For marketing agencies and potential clients alike, Jubila’s blunder should serve as a warning: bad advertising does exist and nobody is impervious to its damning affects. Unfortunately, battling foot fungus is now preferred over having to deal with anything related to Jubila.

Jun 12
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It’s All in the Name: Fusion 360 – Marketing for the Digital Revolution

By | advertising | No Comments

It was famous American political scientist, Henry A. Kissinger, who famously said, “A leader does not deserve the name unless he is willing occasionally to stand alone.” While Fusion 360 – widely regarded as Utah’s best and most creative marketing agency – doesn’t boast of their impressive advertising past, the company’s name and meaning, in and of itself, places the agency alone at the forefront of a real revolution within the sphere of marketing: the digital revolution. Read More

Apr 07
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Brands that Have Come Back From the Dead

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Some brands come and go while others have lasted through years of war and economic hardship. Circuit City, Woolworths and New Coke are likely gone for good — but there are some brands that appeared to be on their way out and then resurrected themselves back to the top of the game. These brands have undergone an entire restructuring of advertising campaigns and business models. Whether they have bounced back by a parent company, new owners or new advertising agencies, these brands have made a successful comeback so far. Read More

Mar 06
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How to Break Twitter — Ellen Style

By | advertising | No Comments

If you were one of the many people that were tuned into the Oscars on Sunday, then you witnessed some of the best Internet marketing you will ever see in your lifetime. Ellen DeGeneres hosted the Oscars and she broke an all-time record — with broke being the opportune word in this instance. Read More

Aug 31
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Ads: Why new technology is better for consumers

By | advertising, commercials | No Comments

Sony recently filed a patent to turn ads into video games. Essentially, in Sony’s new universe, consumers would be able to interact with commercial advertisements in order to gain some kind of reward (skip the commercials, get a coupon, etc…). Their example: saying the words “I’m lovin’ it!” would skip the commercial.

Now doesn’t that sound like so much fun, yelling at your TV during ads so you can get on with your show? It might not, but the fact is: technological advance has always and will continue to make advertising less intrusive for the consumer.

I know what you’re thinking: “My grandpa Joe never had to scream at his TV just to get on with his show.”

Of course he didn’t. But he did have to watch commercials. And he didn’t have a remote to change the channel, or a DVR to fast forward through the ads, or the option of premium channels without any of them, or a smart phone to play on during them, or… you get the point. So more than anybody ever in the history of entertainment, your grandpa Joe had to watch commercials.

Enter technology. Remotes, DVR, the Hopper, the tablet, and a million other advances have given consumers hundreds of ways to escape the ads, which is great for people who hate ads but horrible for advertisers who pay millions for TV time.

So here’s the miracle: when consumers started running away from ads, companies had to give them a reason to stay. The age of technology became the death of in-your-face advertising and the birth of a new age of advertising: advertising that connects brands with consumers.

Awakened by the startling truth that people no longer have to watch their boring ads, advertisers set out to make advertising that didn’t look, feel, or sound like advertising. Which brings us right back to Sony’s newest patent. Instead of sitting and watching, now you get to play a game with the remote. Or you can change the channel.

So yes, more ads are on TV now than any other time in history. But you’re welcome to change the channel. And, hoping you don’t, good agencies and advertisers are doing everything in their power to make advertising and experiences that will entertain, and captivate and most importantly, connect.

It’s a good day to be watching commercials.