Regardless of client, there’s always either a B2B or B2C focus that takes place. That said, few are the people—including lower-level marketers, from time to time—who actually know much of the subtle differences between the two marketing targets.
Sure, B2B stands for “business to business” and B2C represents “business to community,” but there’s much more to it than that. Whether working with one of America’s finest marketing agencies here in Utah or elsewhere, you’ll also need to know more about both of the aforementioned. No worries—allow us to make the task a bit simpler for you by way of an easy-to-read infographic: