If you’ve ever accidentally started a movement by not wearing makeup, you know what it feels like to be Alicia Keys right now. It all started with a simple letter for Lena Dunham’s Lenny Letter. Her focus on natural beauty has left every advertising agency from Utah to Pluto scrambling to follow suit.
Alicia Keys and the Movement
Fifteen Grammys in a 20-year career — Keys has always been a great example of empowerment. She is the epitome of equality and #BlackGirlMagic. Through admitting that she’s struggled with self-esteem issues during this wildly successful career, we love her even more (if that’s possible). By being honest about the way she hid her true self, intelligence, thoughts and feelings, she’s been able to reach women of all ages.
In her own words, this movement isn’t “anti-makeup,” rather a “you do you” kind of attitude. She was brave enough to attend the MTV VMAs fresh faced, making it easier for the average woman to brave the grocery store without her face on. I’d go as far as suggesting that confidence is the true movement — she never once seemed out of place, even in pictures with Queen Bey herself.
Dare to Bare
The latest no makeup movement is hardly the first of its kind. Over ten years ago Dove’s advertising agency released the “Campaign for Real Beauty,” promoting the use of real people instead of photoshopped models. Their efforts didn’t stop there, as they released videos displaying “The Evolution” behind retouched ads.
As the pace picks up, we see celebrities going out of their way to expose over-edited photos (you go Zendaya!). American Eagle has gone as far as encouraging women to upload un-retouched photos of them as part of the “The Real You Is Sexy” campaign.
We are at a tipping point for women. Empowerment is all around us, and the advertising agency employees who catch on will go down in history for creating timeless content. May the odds be ever in your favor as you take on this newest endeavor.