Just like in any other company, one of the most important things in an advertising agency is task management. In order for your team to accomplish anything effectively and in a timely manner, you need to understand how to manage your team and projects. Whether this means you have a task management software or another way to track the things that are getting done, upcoming projects, and project assignments, you need to have a system.
Software
The challenge that advertising agencies face is keeping everything organized when they have so many different clients with their individual needs and projects. If this is left up to one person and a planner, you’re bound to get lost. The beautiful thing about the digital age is that it increases our effectivity in organization with a myriad of online task management platforms. However, every company has different needs, so it’s important for you to do the research into each system before committing.
Top 5 Project Management Programs in 2018
- Wrike
- Monday.com
- Asana
- Basecamp
- Trello
Each of these programs are amazing, but they all have different features, so you will have to figure out what your needs are, then begin researching. You can learn more about these and other project management software solutions and how they compare on FinancesOnline.
Project Manager
When it comes to having several projects you’re working on, you may need to consider hiring a project manager to oversee and keep your current and upcoming projects organized. This person should be in charge of organizing your management software and training your team on how to use the system to keep projects clear and up to date.
Scheduling Ahead
The great benefit that comes with management software is that it allows you to schedule projects in advance, and that’s very important for advertising agencies. Scheduling ahead allows you and your company to work ahead and stay on top of tasks. This also allows for space when it comes to those unexpected meetings, projects, and even emergencies.
Clear Communication
You can invest all the money you have into project management software and still fail as a company if you don’t have clear communication. This is probably one of the most essential skills advertising agencies should have. You will need to take this into account when picking your task management software because some programs are more effective than others with communication. Either way, communicating with your team about workflow expectations and upcoming projects is still a part of task management no matter the software being used.
Whether you’re starting an advertising agency, or working to organize your in-house advertising, you will need to research software solutions and begin organizing a team. Work to schedule ahead and communicate clearly with your team. The whole point of task management being enforced is so that teams can work more efficiently as a whole so that advertising agencies can succeed.
