For marketing companies from the East Coast to Utah, Pinterest is a godsend. While Twitter and Facebook target consumers’ current interests, Pinterest serves their future aspirations. That provides a virtually limitless opportunity for digital marketers, as nearly 70 percent of people on Pinterest use the social media platform as inspiration for future purchases.
The Pinterest demographic is overwhelmingly female, and Pinterest users are willing to spend more than either their Facebook or Twitter counterparts. How can businesses successfully increase their Pinterest rankings in such a lucrative market? The following are eight helpful tips for boosting your company’s SEO using Pinterest.